Helinox, a Korean company that first designed many of the portable furniture items we now see at sporting events, concerts, parks and campsites, is dropping its second collaboration with pop supergroup BTS. So popular that their fans are known as the BTS Army, the Korean boy band has worked with Helinox to release a completely new line of tents, chairs, pop-up table, and other … [Read more...] about Helinox Collab With Pop Superstars BTS
Ninja Life Hacks Expands Through Licensing Partnerships
The popular book series Ninja Life Hacks is expanding its brand into board books, activity books and other products to help young readers develop resilience, confidence, and social-emotional skills. Bestselling independent publishers Grow Grit Press and Insight Editions are collaborating on a publishing program for the best-selling series, in a deal brokered by Ninja Life … [Read more...] about Ninja Life Hacks Expands Through Licensing Partnerships
Tim Erickson To Head Licensing For Peanuts Worldwide
A former top executive with Twentieth Century Fox, DreamWorks, Disney and LEGO has been tapped to lead the licensing activities of Peanuts Worldwide. Tim Erickson is taking on the role of Executive Vice President of Brand at Peanuts, and will oversee the team who manage the brand's global licensing business. The characters of Peanuts and related intellectual property are … [Read more...] about Tim Erickson To Head Licensing For Peanuts Worldwide
Technicolor Engages Brecht Group For Brand Licensing
Technicolor announced this week it has hired The Brecht Group to identify new licensing opportunities, and to facilitate its licensing operations in the US and Canada. Technicolor is a worldwide technology leader in the creation and seamless delivery of extraordinary entertainment experiences. By uniting industry-leading artistry with world-class innovation, the company and … [Read more...] about Technicolor Engages Brecht Group For Brand Licensing
Jurassic Park: Run For Your Life With Reebok
The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park films through the lens of the original film, released in 1993 by Universal Pictures and Amblin Entertainment. Reebok says the collection … [Read more...] about Jurassic Park: Run For Your Life With Reebok
Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to release their second collaboration based on the Peppa Pig franchise, with the new lines being released Aug. 2, in time for back to school shopping. After the sell out success of the first … [Read more...] about Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
Casetify Releases New Disney Princess Line
Casetify has announce a new collection in partnership with Disney, allowing smart phone owners to unleash their inner princess. The new line announced this week comes as part of a longer campaign entitled Be Your Own Princess. The fourth installment of this collaboration joins Disney’s Ultimate Princess Celebration, with the collection launching online at … [Read more...] about Casetify Releases New Disney Princess Line
BMG Inks Music Licensing Deal With SESAC And Mint
The music publisher BMG has expanded its existing partnership with SESAC Digital Licensing to grow its digital music business in Asia, Australia and New Zealand. Established in 2008, BMGis the world's fourth-biggest music company, and a record label and music publisher in one. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, … [Read more...] about BMG Inks Music Licensing Deal With SESAC And Mint
Secret Creamery Unveils Tetris Ice Cream
Nevada's Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris Holdings will see Secret releasing flavors like Raspberry Rhubarb with Blonde Brownie Chunks in the shape of classic Tetris pieces. Brian Mosko, founder and managing … [Read more...] about Secret Creamery Unveils Tetris Ice Cream
Universal Signs Content Deal With Starz
By Gary Symons TLL Editor in Chief Universal Filmed Entertainment Group has signed a content agreement with Starz, filling out a network of interlocking agreements that provide a long-term home for its content. The agreement means that Universal films will be streamed first on Peacock, then on Amazon Prime Video, and finally on Starz. Here's a brief outline on how the … [Read more...] about Universal Signs Content Deal With Starz