PlayMonster LLC has made a big move in its licensing department, announcing Mattel's Senior Director of Strategic Development, Hollie Holmes, is joining the company as its Global Head of Licensing. This is a new position at PlayMonster, a Wisconsin-based toy company that has grown to offer products globally. The company says Holmes will oversee the company’s global licensing … [Read more...] about Hollie Holmes Takes The Wheel At PlayMonster
Who’s News: Simba Dickie Group Names New CEO
The family-owned Simba Dickie Group (SBG) has a new CEO this week, as Michael Sieber (pictured above, at left) officially handed over the reins to the toy company to his son Florian Sieber on May 1. Florian will become the third generation of the Sieber family to run SBG, since Michael and his father Fritz Sieber founded Simba Toys in 1982. Florian Sieber was named as the … [Read more...] about Who’s News: Simba Dickie Group Names New CEO
Fanattik Adds Magic to Collection in Hasbro Partnership
Gifts and Collectibles Being Developed For Dungeons & Dragons and Magic: The Gathering Collectibles company Fanattik has partnered with Hasbro on a new line of products for its wildly popular games Magic: The Gathering and Dungeons & Dragons. As reported this past week by The Licensing Letter, those two franchises saw massive sales growth during the pandemic, as the … [Read more...] about Fanattik Adds Magic to Collection in Hasbro Partnership
Adidas Snags Deal With Number One NFL Draft Pick
Adidas' bet on NFL prospect Trevor Lawrence appears to be paying off so far, as the collegiate star from Clemson was the No. 1 overall draft pick by the Jacksonville Jaguars on Thursday. Adidas announced last Wednesday—the day before the NFL draft —that it had signed the top 2021 draft prospect to a multiyear partnership. "I've always been a fan of Adidas and I'm excited to … [Read more...] about Adidas Snags Deal With Number One NFL Draft Pick
Trese Available for Licensing Through Reemsborko
The award-winning comic Trese, from ABLAZE Publishing, created by writer Budjette Tan and artist Kajo Baldisimo, is now represented globally in all categories for merchandising by Reemsborko. “We are delighted to have Reemsborko on-board helping create a must-have range of merchandising for Trese," said Rich Young, Co-Founder of ABLAZE. "This is going to be great.” Trese is … [Read more...] about Trese Available for Licensing Through Reemsborko
King Features Launches Cuphead Licensing Blitz
Six-Time Platinum Video Game Grows Its International Presence With New Products Including Apparel, Accessories, Novelties, Publishing and More King Features Syndicate this week announced a robust international expansion, including new agents and licensing deals for the global gaming sensation Cuphead. Ahead of the 2021 debut of The Cuphead Show! with Netflix Animation, the … [Read more...] about King Features Launches Cuphead Licensing Blitz
Writers Form #DisneyMustPay Task Force In Royalty Dispute
Disney has been getting back into the publishing business in a big way in recent years, but the acquisition of several publishing houses has also brought some headaches in the form of writers who say they are owed unpaid royalties. Half a dozen writers' organizations have joined the Science Fiction and Fantasy Writers of America (SFWA) in forming the task force, which is … [Read more...] about Writers Form #DisneyMustPay Task Force In Royalty Dispute
Billboard Looks For a Hit With Branded T-Shirts
Billboard and Hot Topic Join Forces to Launch Collection of 50 Standout Tee Shirts Inspired by Pop Culture & Music Hot Topic, the ultimate retail destination for music fans, has tapped Billboard, renowned music authority, to launch a limited-edition collection inspired by past, present and future iterations of music culture. Billboard is a global music media brand, … [Read more...] about Billboard Looks For a Hit With Branded T-Shirts
Brentwood Repping Stride Rite In New Partnership
One of the world's most venerable child's footwear companies will be represented by Brentwood Licensing LLC, as Stride Rite looks to expand its licensing profile. Brentwood announced the deal April 29 that will see it launching a new campaign on behalf of Stride Rite, a shoe brand that is more than a century in the making, and specializing in products for infants, toddlers and … [Read more...] about Brentwood Repping Stride Rite In New Partnership
Artist Maureen Claffy Signs With 2020Brands
2020Brands announced this week it will be representing popular Chicago-born artist Maureen Claffy, who produces large scale, mixed-media modern art that speaks to the soul. “Her work pairs reverence for what spiritually connects us—family, love—with a commitment to rich color and vivid form,” said Kristin Edstrom of 2020 Brands. “Blending watercolor, fluid acrylic, colored … [Read more...] about Artist Maureen Claffy Signs With 2020Brands