By Allison Watkinson TLL Reporter BBC Studios has partnered with Outright Games to develop a licensed video game based on the Bluey childrens' series. Outright Games is a global company that specializes in developing and publishing family-friendly video games based on licensed entertainment brands. “We’re delighted to be working with Outright Games on Bluey’s first … [Read more...] about BBC Developing Bluey Video Game With Outright Games
Articles
Strawberry Shortcake Enjoying Sweet Licensing Success Ahead of Netflix Special
By Gary Symons TLL Editor in Chief Wildbrain is pulling out all the stops in licensing activations as its new Strawberry Shortcake is due for a quartet of Netflix specials. Wildbrain is a global entertainment leader, and expectations are high for the upcoming CGI animated shows airing on Netflix in 2023 and 2024. As a result, the company's Strawberry Shortcake brand is … [Read more...] about Strawberry Shortcake Enjoying Sweet Licensing Success Ahead of Netflix Special
Dubai Cafe Recreates the World of Masha and the Bear
By Allison Watkinson TLL Reporter The Animaccord entertainment company has announced a second fully branded venue for its Masha and the Bear franchise. Located in the Dubai Mall, the new Masha and the Bear Play Cafe is a restaurant and family entertainment center that is scheduled to launch during October 2023. The licensed Play Cafe will feature Masha and the Bear … [Read more...] about Dubai Cafe Recreates the World of Masha and the Bear
Spirit Halloween Goes Beyond ‘Pumpkin Spice’ With Kung Fu Tea Collab
By Gary Symons TLL Editor in Chief Perhaps its part of the Ryan Reynolds-fueled pumpkin spice backlash, but whatever the reason, Spirit Halloween has opted to release a much more terrifying beverage costume for the upcoming spooky season. Spirit Halloween and Kung Fu Tea are joining forces to serve up new treats for fans, and there's no pumpkin spice in sight. The deal … [Read more...] about Spirit Halloween Goes Beyond ‘Pumpkin Spice’ With Kung Fu Tea Collab
Evergreen Licensing Launches Exciting New Snack: Hostess Popcorn!
The new light and crispy snack is currently available in two great flavors: Hostess Twinkies and Hostess Ding Dongs Evergreen Licensing announced today the company has added the iconic Hostess Twinkies and Hostess Ding Dongs brands, from Hostess Brands Inc. to its lineup in the fast-growing licensed popcorn category. “We are very proud to work with the Hostess Brands … [Read more...] about Evergreen Licensing Launches Exciting New Snack: Hostess Popcorn!
Who’s News: Roblox and Banijay Make Key Appointments
By Allison Watkinson TLL Reporter The Roblox Corporation has appointed former Warner Media CEO Jason Kilar to the company’s board of directors. “I am honored to join Roblox, a company I have long admired and cheered from afar as they leaned into the future,” said Kilar. “Roblox is changing the way people come together and changing how creators can create delightful … [Read more...] about Who’s News: Roblox and Banijay Make Key Appointments
Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal
By Allison Watkinson TLL Reporter Toikido has entered a licensing partnership with Chuck E. Cheese for an in-store and online promotional campaign focused on the Piñata Smashlings Roblox game. The new collaboration will enable players of the Piñata Smashlings Roblox game to engage with licensed Chuck E. Cheese characters as in-game Smashlings. This licensing … [Read more...] about Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal
Litmus Music Enters Into Nine Figure Deal With Katy Perry
By Gary Symons TLL Editor in Chief Photo by Joella Marano The American pop singer/songwriter Katy Perry has just inked a deal with Litmus Music for her music catalog worth a reported $225 million. The music rights company announced it has entered into a "creative partnership" with the pop superstar that includes the rights to all five of Perry's studio albums … [Read more...] about Litmus Music Enters Into Nine Figure Deal With Katy Perry
Wildbrain Unveils Massive Slate of New Licensing Deals for Teletubbies
By Allison Watkinson TLL Reporter WildBrain has secured a slate of new licensing partnerships and content agreements for its long-standing Teletubbies brand. The new partnerships will expand the reach of the Teletubbies in categories such as ecommerce, apparel, location-based entertainment, lifestyle products, accessories, gaming and more. For the ecommerce category, … [Read more...] about Wildbrain Unveils Massive Slate of New Licensing Deals for Teletubbies
Women in Toys Mourns Loss of Past President Joan Packard Luks
It is with heavy hearts that Women in Toys, Licensing & Entertainment announces the passing of our beloved past president, Joan Packard Luks. Joan was a revered licensing executive, mentor to many, and an industry luminary. Her radiant spirit and warm demeanor made everyone who knew her feel like family. Joan passed away on Tuesday, Sept. 5, leaving behind a profound legacy … [Read more...] about Women in Toys Mourns Loss of Past President Joan Packard Luks