Jazwares officially said, "Pikachu! I choose you!" this week, as the innovative toyco unveiled its new Squishmallows x Pokèmon collection at San Diego Comic-Con. The plush collection is a collaboration with The Pokémon Company International, combining the loveable personalities of Squishmallows with the most iconic Pokémon in the franchise. “Joining forces with Pokémon to … [Read more...] about Squishmallows Unveils Pokemon Plush at San Diego Comic-Con
Articles
Cultural Licensing: British Library Extending Licensing Program to China
China will now have access to The British Library's unmatched collection of documents, thanks to a deal brokered by the cultural licensing agency ARTiSTORY. The agency recently signed a multi-year agreement with The British Library to work on IP licensing in the Greater China market. The British Library is the UK's national library and possesses the world’s most comprehensive … [Read more...] about Cultural Licensing: British Library Extending Licensing Program to China
Sports Licensing: Legends Appointed Retail Partner For Rugby World Cup
World Rugby and its licensing partner IMG hope to repeat the consumer product success of the pre-COVID Rugby World Cup 2019 in Japan. For that reason, World Rugby has inked a deal with the same retail partner, Legends, for the Rugby World Cup 2023 in France. The partners say World Rugby enjoyed record-smashing sales of official merchandise at the Japan event, making it an … [Read more...] about Sports Licensing: Legends Appointed Retail Partner For Rugby World Cup
Trade Shows: Dr. Seuss Unveils Available Licenses for Brand Licensing Europe
By Gary Symons TLL Editor in Chief Licensees will find Brand Licensing Europe a good opportunity to approach Dr. Seuss for new licenses, as the brand plans a major CP expansion. Dr. Seuss Enterprises is already one of the world's top licensors and has been a leading children's entertainment company since 1993. The company has turned Dr. Seuss' whimsical drawings and clever … [Read more...] about Trade Shows: Dr. Seuss Unveils Available Licenses for Brand Licensing Europe
Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt
By Allison Watkinson TLL Reporter Yoplait has partnered with Kraft Heinz to create a limited-edition offering of Kool- Aid flavored Yoplait yogurts. The licensing deal was brokered by the Kraft Heinz exclusive licensing agency Brand Central. Brand Central is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, … [Read more...] about Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt
Funko Turns Up the Heat With Summer Loungefly Showcase
By Allison Watkinson TLL Reporter Loungefly, a lifestyle brand from Funko, has announced a new brand experience called Summer of Loungefly, to showcase the latest summer collections. Hosted at Goya Studios, the event will allow fashion and pop culture enthusiasts to immerse themselves in the Loungefly brand and its high-end apparel line, Stitch Shoppe. The event will feature … [Read more...] about Funko Turns Up the Heat With Summer Loungefly Showcase
Spin Master Lands Master Toy Agreement with Sony Interactive
By Gary Symons TLL Editor in Chief Canadian-based Spin Master has just landed a massive deal with Sony Interactive, making it the master toy maker for all PlayStation and SIE video games. Spin Master will now hold the toy license for hits like God of War, The Last of Us, UNCHARTED, and Horizon Zero Dawn, among many others. Spin Master plans to release lines in the categories … [Read more...] about Spin Master Lands Master Toy Agreement with Sony Interactive
Character Licensing: Horrid Henry and Madlug Team Up to Help Children in Care
The UK's popular Horrid Henry cartoon is loaning its brand to social organization Madlug to help "care experienced children." That phrase in the UK refers to children in care, which may be under a Compulsory Supervision Order at home, or in a foster home situation. Brand owner Novel Entertainment says it's teaming up with Madlug "to support the company’s mission to raise … [Read more...] about Character Licensing: Horrid Henry and Madlug Team Up to Help Children in Care
Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
By Allison Watkinson TLL Reporter Cultural IP licensing specialist ARTiSTORY has signed a global licensing deal between smartphone brand TECNO and the Boston Museum of Fine Arts. On July 7, the Museum of Fine Arts hosted a product launch to unveil the TECNO CAMON 19 Pro Mondrian Edition Gift Set. TECNO CAMON 19 Pro Mondrian Edition is a stylish new smartphone that features … [Read more...] about Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
Character Licensing: Pokemon Getting a Poetic Apparel Collection
By Allison Watkinson TLL Reporter The specialist apparel licensee, Poetic Brands, has partnered with ASOS to design and manufacture a Pokemon-themed apparel collection. The collection features t-shirts, dresses, hoodies, knitwear, shorts, a denim jacket, denim short dungarees, swimwear and accessories. “We are thrilled to launch this '90s inspired cross category collection … [Read more...] about Character Licensing: Pokemon Getting a Poetic Apparel Collection