The sports collectible brand Starting Lineup is back, thanks to a new partnership between Hasbro, the NBA, and the National Basketball Players Association. Launching this fall in partnership with Fanatics, the Starting Lineup brand will feature legendary NBA superstars as part of its first wave of collectible figures. The new collectibles will be available for pre-order … [Read more...] about Collectibles Licensing; Hasbro Laces Up For NBA Partnership on Starting Lineup
Articles
Character Licensing: Wildbrain & Peacock Have Big Plans For Caillou
Wildbrain has partnered with NBCUniversal’s streaming platform, Peacock, to produce 52 new episodes of the beloved animated series Caillou. In addition, Peacock will become the home for five previously announced 44-minute Caillou family specials, currently in production. “We’re delighted to join with Peacock to expand the Caillou universe,” said Josh Scherba, President of … [Read more...] about Character Licensing: Wildbrain & Peacock Have Big Plans For Caillou
Sports Licensing: Superclub and Bundesliga Launch New Board Game
Superclub, the football manager board game, today announced it has partnered with Bundesliga to launch a new official licensed expansion pack for the German football league. The deal was brokered by licensing agency IMG on behalf of Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga (German Football League). Set to launch in October 2022, the … [Read more...] about Sports Licensing: Superclub and Bundesliga Launch New Board Game
Who’s News: Anish Mehta Leaves Cosmos-Maya to Launch New Venture
Anish Mehta, who built Cosmos-Maya into an animation juggernaut, is leaving the company to launch a new business venture. Following a 10-year stint building Cosmos-Maya—India’s most successful animation studio—from a 30-member team to a 1200+ strong animation powerhouse, Anish Mehta has decided to move on from his role as CEO. Under Mehta's leadership, the studio has grown … [Read more...] about Who’s News: Anish Mehta Leaves Cosmos-Maya to Launch New Venture
Who’s News: Licensing Vet Bill Patterson Joins Octane 5
Licensing software leader Octane 5 has announced experienced licensing executive Bill Patterson has joined its team. Octane5 is the company behind the BrandComply Licensing Enterprise Platform and VERITYTM Product Authentication products. Co-founder and co-president Mike Dunn says Patterson will take on the role of Executive Vice President, Product Authentication where he will … [Read more...] about Who’s News: Licensing Vet Bill Patterson Joins Octane 5
Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new Sesame Street: The Musical that is hitting the stage in an off-Broadway production. This week we can report two new live shows are being produced based on Spy Ninjas and Hey … [Read more...] about Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new Sesame Street: The Musical that is hitting the stage in an off-Broadway production. This week we can report two new live shows are being produced based on Spy Ninjas and Hey … [Read more...] about Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
The best-selling video game Cuphead will be immortalized in a new fashion collection from Zara, the Inditex Group’s popular apparel retailer. The collection is being brought out through a deal between King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters. The deal is brokered by its local licensing agent in Spain, … [Read more...] about Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
Light Fund Swimmers To Launch Channel Relay Swim Tomorrow
Hardy volunteers with the licensing charity the Light Fund will dive into the English Channel tomorrow and start swimming for France. There are two teams taking part in the daunting swim. At 9:30 p.m. Greenwich time on June 28 the two teams taking part in this year’s Light Fund English Channel Relay fundraiser will meet their boat pilots at Dover marina, and at 11:00 p.m. the … [Read more...] about Light Fund Swimmers To Launch Channel Relay Swim Tomorrow
PAW Patrol Creators Releasing New Series Vida the Vet
Toyco turned entertainment studio Spin Master has announced the launch of new animated series Vida the Vet in Canada and the UK. Vida is the 13th series released by Spin Master Entertainment, a division of the Canadian toy company that spawned Paw Patrol as one of the world's most successful TV series and licensing properties. In fact, PAW Patrol was just ranked fifth for … [Read more...] about PAW Patrol Creators Releasing New Series Vida the Vet