By Gary Symons TLL Editor in Chief YouTube star MrBeast has co-created a new escape room challenge within the popular video game Stumble Guys. This is the second licensed collaboration between the mobile game Stumble Guys and MrBeast, who is the world's most popular YouTube star. The latest update now includes MrBeast's Dangerous Traps, which brings to life an epic Escape … [Read more...] about YouTuber MrBeast Unleashes The Ultimate Challenge in ‘Stumble Guys’
Articles
King Ice: The Hip Hop Jeweller for Stars and Brands
By Gary Symons TLL Editor in Chief Once in a while you run into a licensing company that is just so different from the norm, you're compelled to write about them. For me this week that company is King Ice, a jeweler that has specialized in curating trends from hip hop and streetwear culture, and applying that to the brand licensing industry. I spent some time speaking … [Read more...] about King Ice: The Hip Hop Jeweller for Stars and Brands
Justice Brings Grinch Apparel Collection to Walmart for the Holidays
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has partnered with the Justice apparel brand for a licensed holiday fashion collection inspired by The Grinch. Justice is a tween fashion brand that offers a wide range of clothing, accessories, personal care and home décor products that are intended for six to twelve-year-old girls. Since its acquisition by … [Read more...] about Justice Brings Grinch Apparel Collection to Walmart for the Holidays
Patch Collection Celebrates Loteria Don Clemente with Licensed Patches
By Allison Watkinson TLL Reporter Pacific Swell Brands has secured a licensing partnership between the Loteria Don Clemente card game brand and the Patch Collection. Loteria is a bingo style card game that uses cards that feature artistic renditions of symbols associated with Mexican customs, beliefs, traditions, and folklore. The game is often played during family … [Read more...] about Patch Collection Celebrates Loteria Don Clemente with Licensed Patches
Electronic Arts’ Fan Base Explodes For Football and Hockey Games
By Gary Symons TLL Editor in Chief Electronic Arts is celebrating the release of two of its blockbuster games, EA Sports FC and EA Sports NHL. EA has become known over the years as the top designer of sports-related games, covering the gamut from auto racing to American football, but globally, it's EA Sports FC that has become the company's top sports franchise. For many … [Read more...] about Electronic Arts’ Fan Base Explodes For Football and Hockey Games
Konami Signs Three New Partners for Yu-Gi-Oh
By Allison Watkinson TLL Reporter Konami Cross Media NY has signed Fashion UK, Kovert and Mister SFC as new licensing partners for the Yu-Gi-Oh! franchise. Yu-Gi-Oh! is a global anime and manga franchise that encompasses numerous manga series, over 900 anime episodes, several animated feature films, an official trading card game, video and mobile games, and a wide range … [Read more...] about Konami Signs Three New Partners for Yu-Gi-Oh
Perry Ellis Expands on ACI Partnership For New Footwear Line
Perry Ellis International is releasing a new footwear line for its Original Penguin brand, with the help of ACI International. Perry Ellis and ACI have been partners for 16 years, and this agreement marks an important expansion, adding the footwear line for the Original Penguin apparel brand. ACI International is a leading manufacturer and marketer of footwear in the US and … [Read more...] about Perry Ellis Expands on ACI Partnership For New Footwear Line
Crayola Adds Color to Dwell With Dignity Program
By Allison Watkinson TLL Reporter Crayola has collaborated with Dwell with Dignity to bring Colors of Kindness to the organization's Thrift Studio fundraising event. Dwell with Dignity is a non-profit organization located in Dallas, Texas that provides interior design services for family homes and community spaces. The non-profit is backed by the support of over 100 … [Read more...] about Crayola Adds Color to Dwell With Dignity Program
Xilam’s Appoints New Licensing Agencies for Oggy Oggy in Europe
By Allison Watkinson TLL Reporter Xilam Animation has appointed Bavaria Licensing and DeAPlaneta Entertainment as new licensing agents for its preschool spin-off franchise, Oggy Oggy. The new licensing agents will develop and secure Oggy Oggy merchandise programs and partnerships in their respective regions. "We’re thrilled to be working with Xilam Animation on Oggy … [Read more...] about Xilam’s Appoints New Licensing Agencies for Oggy Oggy in Europe
Sesame Street Gang Teaching Kids to Manage Money
By Allison Watkinson TLL Reporter Sesame Workshop and the PNC Foundation have released new resources to help young children learn basic concepts related to financial education. Sesame Workshop is a global nonprofit organization that focuses on educational resources, entertainment media, outreach programs, and research initiatives to support children and families … [Read more...] about Sesame Street Gang Teaching Kids to Manage Money