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Experiential

Experiential, New Media & Partnerships

New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…


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Experiential

Streaming & Experiential Power Up

Amazon and Netflix expand their content reach; plus, new experiential/travel initiaitives from Japan, the U.K., and the U.S.…


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Health & Beauty

HBA Gets Fashionable

The latest in fashion brands and their health & beauty extensions—a $2.55 billion business—including new brands and cannabis extensions…


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Entertainment/Character

Emerging Content

See the newest brands with licensing potential and other developments.

Featuring: Hasbro, Blizzard, Hulu, Amazon, and more…


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Entertainment/Character

New Film & Media

The newest entertainment/character properties to watch.

Featuring: Hasbro, Marvel, Sanrio, Martin Literary, Star Wars, Rooster Teeth, and more…


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Content Licensing

New Media: Streaming, TV & Movies

While streaming isn’t the biggest source for licensed properties, it’s the fastest-growing. Here’s what you need to know to plan ahead. Plus, we’ve updated the movie list!…


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Entertainment/Character

New Content Generation & Experiential News

Where the new properties are coming from.

Featuring: Hasbro, Rainbow, Nickelodeon, DHX Media, FC Barcelona, and more…


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Business

Deals in Short

See some of the latest licensing deals that needed a little more detail.

Featuring: Moose Toys, Square Enix, Fanatics, Nike, Mattel, and more…


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EXPERIENTIAL LICENSING

Content & Experiential Roundup

Keep track of the latest experiential and content deals.

Featuring: Mattel, Warner Bros., Cartoon Network, Nickelodeon, 20th Century Fox, and more…


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LICENSING AGREEMENTS

Trap to Avoid: Using Licensee’s Brand to Define “Licensed Articles” in Your Exclusive

Avoid a common drafting error that can cut the legs out from under your exclusivity with our new feature…


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