See some of the latest licensing deals that needed a little more detail.
Featuring: Moose Toys, Square Enix, Fanatics, Nike, Mattel, and more…
EXPERIENTIAL LICENSING
Content & Experiential Roundup
September 23, 2016
Keep track of the latest experiential and content deals.
Featuring: Mattel, Warner Bros., Cartoon Network, Nickelodeon, 20th Century Fox, and more…
LICENSING AGREEMENTS
Trap to Avoid: Using Licensee’s Brand to Define “Licensed Articles” in Your Exclusive
November 23, 2015
Avoid a common drafting error that can cut the legs out from under your exclusivity with our new feature…
TECHNOLOGY
New Frontiers in VR
November 23, 2015
As traditional linear entertainment is falling by the wayside, certain emerging technologies are paving new roads for us to interact with…
DIGITAL ENTERTAINMENT
Visions of the Future from Stream Con
November 2, 2015
This weekend, New York saw its first digital content and creator convention, welcoming digital content fans, creators and professionals as they negotiated the future of branding and content consumption—and, of course, the implications for licensing…
Entertainment/Character
Internet Changes Dynamics of Kids’ TV
October 16, 2015
For content owners, the age of Internet TV means more outlets for their programs on subscription services including Netflix, Amazon and Hulu, creating increased exposure and possibly a longer lifecycle in TV and licensing for properties that have their primary exposure on traditional broadcast or cable networks…
TV Programming
Sesame Street Makes Room for HBO
September 8, 2015
In a move that means more TV exposure, HBO will be the exclusive first-run subscription TV partner for the next five seasons of iconic preschool series Sesame Street and new series from Sesame Workshop. PBS will also continue to air Sesame Street, but in a 30-minute rather than full-hour version, with new episodes available to public TV after an exclusive window on HBO services…
CONTENT LICENSING
Digital Deals
August 5, 2015
New digital deals, partnerships, and promotions from Outfit7, Hasbro, Mattel, YouTube celebrities, Rainbow, and MLB…
Geek Fashion
Her Universe on TV
July 20, 2015
Lionsgate will launch the reality series “Her Universe Fashion Show” as the first original content on its Comic-Con International subscription streaming service next year. The show will follow contestants as they design outfits and plan to model them at Comic-Con next year…
Sports
NASCAR Green Flags TV Series
July 20, 2015
NASCAR has signed Roma Downey and Mark Burnett, producers of the miniseries The Bible and A.D.: The Bible Continues, to create a scripted TV series set in the world of auto racing…