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Content Licensing

New Media: Streaming, TV & Movies

Entertainment properties distributed primarily through streaming services aren’t the biggest source for consumer products licensing—linear TV programs reign, for many reasons. But licensees are getting wise to the potential behind streaming. For one, technology can offer new ways to market and sell goods à la traditional TV shopping, albiet in less obstructive ways. For another, the growing diversity and quality of original programming means that there are a lot more entertainment properties that have the potential to be “the next big thing.” According to 2016 data collected by comScore, 53% of American wi-fi households use at least one over-the-top (OTT) streaming service, with Netflix present in 75% of those homes. YouTube’s reach is 53%, and is followed by Amazon (33%) and Hulu (17%). But as the research firm points out,… . . . read more

Entertainment/Character

New Content Generation & Experiential News

Where the new properties are coming from.

Featuring: Hasbro, Rainbow, Nickelodeon, DHX Media, FC Barcelona, and more…


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Business

Deals in Short

See some of the latest licensing deals that needed a little more detail.

Featuring: Moose Toys, Square Enix, Fanatics, Nike, Mattel, and more…


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EXPERIENTIAL LICENSING

Content & Experiential Roundup

Keep track of the latest experiential and content deals.

Featuring: Mattel, Warner Bros., Cartoon Network, Nickelodeon, 20th Century Fox, and more…


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LICENSING AGREEMENTS

Trap to Avoid: Using Licensee’s Brand to Define “Licensed Articles” in Your Exclusive

Avoid a common drafting error that can cut the legs out from under your exclusivity with our new feature…


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TECHNOLOGY

New Frontiers in VR

As traditional linear entertainment is falling by the wayside, certain emerging technologies are paving new roads for us to interact with…


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DIGITAL ENTERTAINMENT

Visions of the Future from Stream Con

This weekend, New York saw its first digital content and creator convention, welcoming digital content fans, creators and professionals as they negotiated the future of branding and content consumption—and, of course, the implications for licensing…


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Entertainment/Character

Internet Changes Dynamics of Kids’ TV

For content owners, the age of Internet TV means more outlets for their programs on subscription services including Netflix, Amazon and Hulu, creating increased exposure and possibly a longer lifecycle in TV and licensing for properties that have their primary exposure on traditional broadcast or cable networks…


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TV Programming

Sesame Street Makes Room for HBO

In a move that means more TV exposure, HBO will be the exclusive first-run subscription TV partner for the next five seasons of iconic preschool series Sesame Street and new series from Sesame Workshop. PBS will also continue to air Sesame Street, but in a 30-minute rather than full-hour version, with new episodes available to public TV after an exclusive window on HBO services…

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CONTENT LICENSING

Digital Deals

New digital deals, partnerships, and promotions from Outfit7, Hasbro, Mattel, YouTube celebrities, Rainbow, and MLB…

. . . read more



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