By Glenn Demby You Gotta Have Hart: Hannah Hart is the latest YouTube star to cash in on her digital celebrity by inking a multi-year deal with women's multichannel network Kin Community for brand integrations, media opportunities and new programming production. Play Puck!: MLB Advanced Media will pay the NHL $600 million over 6 years for the right to broadcast and stream … [Read more...] about Digital Deals
Content Licensing
Her Universe on TV
Lionsgate will launch the reality series “Her Universe Fashion Show” as the first original content on its Comic-Con International subscription streaming service next year. The show will follow contestants as they design outfits and plan to model them at Comic-Con next year. Her Universe, founded by actress Ashley Eckstein, who voices Ahsoka Tano in Star Wars: The Clone Wars, … [Read more...] about Her Universe on TV
NASCAR Green Flags TV Series
Photo: NASCAR. Mark Burnet, Roma Downey, and Zane Stoddar. NASCAR has signed Roma Downey and Mark Burnett, producers of the miniseries The Bible and A.D.: The Bible Continues, to create a scripted TV series set in the world of auto racing. NASCAR could use a jump off the starting line. TV ratings and race attendance are down. Licensed sales of drivers and team merchandise … [Read more...] about NASCAR Green Flags TV Series
Licensing to Lottery Games Offers Rich Royalties and Brand Exposure
For over a decade, the casino and lottery gaming industry (including slots, lotteries, bingo, etc.) has provided a rich source of licensing opportunities. Although licensing activity has ebbed and flowed, today, in almost every state where lotteries are legal, you'll find at least one game that's branded with the name of a famous consumer product. The Advantages of Lottery … [Read more...] about Licensing to Lottery Games Offers Rich Royalties and Brand Exposure
Fancy Nancy Going From Page to Screen
Disney Junior cut a deal with Harper Collins Children’s Books for rights to a Fancy Nancy animated telepic and series adaptation, targeted to premiere in 2017. The deal also calls for a host of merchandising tie-ins to be handled by Disney Consumer Products, according to Variety. Fancy Nancy is a hugely popular series of children’s books about a little girl who craves the … [Read more...] about Fancy Nancy Going From Page to Screen
Court Nixes Lawsuit Over NFL’s Photo License
A group of photographers sued the NFL claiming that its exclusive licensing deal with the AP and Getty Images allowing the League to use stock images royalty-free are an illegal throttling of competition. But the New York federal court disagreed and dismissed the case. The exclusive deals didn’t reduce output of licensed NFL photos on the market or raise prices for consumers, … [Read more...] about Court Nixes Lawsuit Over NFL’s Photo License
Streaming of TV Content & Its Implications for Consumer Licensing
TV has and will continue to have a dramatic effect on consumer licensing. Accordingly, you need to be aware of the dramatic changes in the way consumers are discovering new TV content and how they may impact the effectiveness of your licensing initiatives. The CEA Study Historically, TV broadcasting and cable have functioned as both free flowing sources of entertainment … [Read more...] about Streaming of TV Content & Its Implications for Consumer Licensing