Licensing agency Brandgenuity has extended popular foot care brand Dr. Scholl’s into automotive accessories with industry leader Custom Accessories. Since 1974, Custom Accessories has been a leader in vehicle accessories. The company offers a complete… . . . read more
Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars
March 25, 2022
By Gary Symons TLL Editor in Chief The lifestyle and motoring brand Motul has announced a partnership with Sunrich Toys & Hobby for a range of Motul branded model cars. Sunrich is a specialist company… . . . read more
Automotive Licensing VP Racing Fuels Launches Hi-Performance Oil Filters With Champion Laboratories
November 1, 2021
VP Racing Fuels, Inc., a world leader in performance fuels, lubricants, additives, and retail, has signed a licensing agreement with Champion Laboratories, Inc. to offer a line of premium racing oil filters designed for racing and… . . . read more
Hoonigan Racing Brand Adds New Licensees
August 11, 2021
The racing brand Hoonigan says it has signed three new licensing partners for its brand of vehicular insanity. One of the leading automotive lifestyle brands and a major automotive influencer on YouTube, Hoonigan has launched programs… . . . read more
Formula 1 Extends Fanatics Deal Following 40% Surge in Sales
June 22, 2021
By Gary Symons TLL Editor in Chief They say success is its own reward, but it also doesn’t hurt when one of your biggest customers extends your contract after an impressive boost in sales. That’s… . . . read more
Viral TikTok Star Doggface Gets Truck Upgrade From 4 Wheel Parts
February 16, 2021
Last fall Idaho man Nathan Apodaca, better known as Doggface, became a viral internet sensation after his car broke down, and he hopped on his longboard to finish his daily commute. Along the way, Doggface… . . . read more
Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy
November 4, 2020
Lisa Marks Associates has expanded their licensing program for client Mentos, the popular single serve candy, with a new line of automobile air fresheners. The deal was struck with leading auto care product company Sterling… . . . read more
The Week in Licensing Deals
October 23, 2020
LEGO How do you get to Sesame Street? Easy, just ask Lego. The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street. The… . . . read more