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Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch

By Allison Watkinson TLL Reporter The racing and automotive brand Motul has launched a new luxury watch, in partnership with car-crazy watchmaker Depancel. Motul and Depancel are both companies that are connected to … and… . . . read more

AUTOMOTIVE TOYS

Flybar, Inc. Announces New Licensing Deal with Hoonigan Industries

By Allison Watkinson TLL Reporter Flybar, Inc. has announced a licensing agreement with Hoonigan Industries to produce a line of automotive toys and outdoor products. The upcoming consumer products line will include radio control vehicles,… . . . read more

AUTOMOTIVE ACCESSORIES

Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal

Licensing agency Brandgenuity has extended popular foot care brand Dr. Scholl’s into automotive accessories with industry leader Custom Accessories. Since 1974, Custom Accessories has been a leader in vehicle accessories. The company offers a complete… . . . read more

Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars

By Gary Symons TLL Editor in Chief The lifestyle and motoring brand Motul has announced a partnership with Sunrich Toys & Hobby for a range of Motul branded model cars. Sunrich is a specialist company… . . . read more

Automotive Licensing VP Racing Fuels Launches Hi-Performance Oil Filters With Champion Laboratories

VP Racing Fuels, Inc., a world leader in performance fuels, lubricants, additives, and retail, has signed a licensing agreement with Champion Laboratories, Inc. to offer a line of premium racing oil filters designed for racing and… . . . read more

Hoonigan Racing Brand Adds New Licensees

The racing brand Hoonigan says it has signed three new licensing partners for its brand of vehicular insanity. One of the leading automotive lifestyle brands and a major automotive influencer on YouTube, Hoonigan has launched programs… . . . read more

Formula 1 Extends Fanatics Deal Following 40% Surge in Sales

By Gary Symons TLL Editor in Chief They say success is its own reward, but it also doesn’t hurt when one of your biggest customers extends your contract after an impressive boost in sales. That’s… . . . read more

Viral TikTok Star Doggface Gets Truck Upgrade From 4 Wheel Parts

Last fall Idaho man Nathan Apodaca, better known as Doggface, became a viral internet sensation after his car broke down, and he hopped on his longboard to finish his daily commute. Along the way, Doggface… . . . read more

Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy

Lisa Marks Associates has expanded their licensing program for client Mentos, the popular single serve candy, with a new line of automobile air fresheners.  The deal was struck with leading auto care product company Sterling… . . . read more

The Week in Licensing Deals

LEGO How do you get to Sesame Street? Easy, just ask Lego.  The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street.  The… . . . read more


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