Allison Watkinson TLL Reporter The next time you see the Kool-Aid Man smashing through a wall, he's likely to be shredding the gnar in some rad DGK gear. DGK is a street skateboard and apparel brand that is dead centre in the skateboarding culture, and has announced a collaboration with Kraft-Heinz's Kool-Aid brand. "DGK is proud to roll with KOOL-AID brand as DGK … [Read more...] about Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration
Food and Beverages
Agency Deals: Metrostar Appointed As Licensing Agency for Suntory
By Allison Watkinson TLL Reporter Suntory Beverage & Food GB&I has appointed Metrostar as its licensing agency to manage brand extensions for its portfolio of drink brands. Suntory is the UK’s third largest soft drinks manufacturer. The company is known for the popular brands Lucozade Energy, Lucozade Sport and Ribena, which Metrostar will be promoting at the upcoming … [Read more...] about Agency Deals: Metrostar Appointed As Licensing Agency for Suntory
Food Licensing: Feel the Power of the MoonPie!
MoonPie brand collaborates with Finaflex and RYSE for the simultaneous national launch of MoonPie Protein products By Allison Watkinson TLL Reporter MoonPies just got better, and better for you, as LMA brokered a deal to bring the brand into the area of functional food products. Lisa Marks Associates says MoonPie has signed with Finaflex and RYSE for products that bring the … [Read more...] about Food Licensing: Feel the Power of the MoonPie!
The Hot New Trends Coming For Late 2022
By Alicia Rosa New trends are continuing to make their way through the trend cycle as we get through the second half of 2022. People are turning to new hobbies and crafts as part of a renewed focus on personal creativity, and new flavor combinations are taking over the grocery aisles. These are all the trends we have an eye on as 2022 wraps up. Textured Crafts Crafting is all … [Read more...] about The Hot New Trends Coming For Late 2022
Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt
By Allison Watkinson TLL Reporter Yoplait has partnered with Kraft Heinz to create a limited-edition offering of Kool- Aid flavored Yoplait yogurts. The licensing deal was brokered by the Kraft Heinz exclusive licensing agency Brand Central. Brand Central is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, … [Read more...] about Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt
Sprayground Releases Tasty Backpacks With Jolly Rancher Theme
The fashion brand Sprayground is teaming up with Hershey's Jolly Rancher brand to create a Green Apple themed backpack. Taking inspiration from the candy's bright colors and bold Jolly Rancher flavors, the backpack combines the Jolly Rancher Green Apple color with Sprayground's fashion-forward aesthetics. The backpack features a translucent design as well as an eye-catching … [Read more...] about Sprayground Releases Tasty Backpacks With Jolly Rancher Theme
Chick-Fil-A Launches Literary partnership with author Diane Alber
The US restaurant chain Chick-Fil-A has launched a new literary partnership for its Kids Meal program to promote diversity and kindness. The company says Chick-Fil-A is partnering with author Diane Alber to include five bestselling titles from her Scribble book series for the 2022 Kids meal book promotion. Alber is a prolific picture book author and illustrator whose titles … [Read more...] about Chick-Fil-A Launches Literary partnership with author Diane Alber
Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels
The Hut Group, the renowned direct-to-consumer platform, has launched a collection with Swizzels Matlow for their portfolio of brands. Brokered by Blonde Sheep Licensing, the license includes multiple products including apparel, homewares, gift, and much more, and first launched in February with ranges on www.IWOOT.com, www.zavvi.com and www.veryneko.com sites. Swizzels is … [Read more...] about Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels
Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees
Me & the Bees Lemonade, which secured a deal from Shark Tank's Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when she was just four years old, after learning about how bees were in decline, and also about the natural healthy benefits of honey. The certified minority-owned … [Read more...] about Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees
Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box
By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the Box, thanks to a deal brokered by Earthbound Brands. While you're waiting for the next Girl Scout cookie season, you can indulge in the brownie + caramel delight that is the Adventurefuls Shake, … [Read more...] about Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box