By Gary Symons TLL Editor in Chief The brand licensing agency The Point.1888 was founded in 2014, just one decade ago, but there’s a good argument to be made that it has the longest history in the entire industry. In fact, the numerals ‘1888’ refer to that history, as the original company was founded that year in the outskirts of London. “My great great grandfather … [Read more...] about Getting to The Point.1888: The Will Stewart Interview
Licensing Agencies
Kona Ice Serves Up Some Cool Licensing with Brandgenuity
America's Top Shaved Ice Franchise Moving Into Food, Toy and Lifestyle Categories TLL Staff The shaved ice brand Kona Ice is moving into licensing, partnering with top agency Brandgenuity. The new partners say that despite summer coming to an end, the mobile food franchise's licensing activities are just starting to heat up. Kona Ice is the largest mobile food … [Read more...] about Kona Ice Serves Up Some Cool Licensing with Brandgenuity
How Tycoon Became the Leader in Latin American Licensing
By Gary Symons TLL Editor in Chief This month in the Global Guide to Licensing Agencies we’re featuring Tycoon, the largest agency in Latin America, with offices throughout the region. Tycoon was founded by brothers Elias and Alberto Fasja-Cohen in 1990, at a time when the licensing industry was virtually unknown in their home country of Mexico. The two brothers are true … [Read more...] about How Tycoon Became the Leader in Latin American Licensing
WildBrain CPLG Restructures Senior Leadership Team
By Allison Watkinson TLL Reporter WildBrain CPLG is restructuring its senior leadership team to focus the licensing agency's management expertise across key global territories, partnerships, finance and operations. The newly restructured senior leadership team includes four promotions and appointments across the company's international operations and licensing business. … [Read more...] about WildBrain CPLG Restructures Senior Leadership Team
The Point.1888 Named Licensing Agency for The Art of Drag
By Allison Watkinson TLL Reporter The Art of Drag has named The Point.1888 as its UK-based brand licensing representative ahead of this year's BLE event. As a licensing representative for The Art of Drag, The Point.1888 has been selected to develop a retail-focused brand extension program for the property, as well as provide strategic consultation services to The Art of Drag … [Read more...] about The Point.1888 Named Licensing Agency for The Art of Drag
Who’s News: Lisa Sweeney Appointed MD for Licensing International in Australia & New Zealand
TLL Staff The global trade association Licensing International has named retail expert Lisa Sweeney as its new MD for Australia and New Zealand. “Lisa’s expertise in retail will be instrumental as we work to expand our offerings in Australia and New Zealand,” said Maura Regan, President of Licensing International. “We are thrilled to welcome her as our newest MD and look … [Read more...] about Who’s News: Lisa Sweeney Appointed MD for Licensing International in Australia & New Zealand
Broad Street Redefining Food and Beverage Brand Licensing
TLL FEATURE By now, everyone in the food and beverage industry should know Broad Street Licensing Group. Not only are they one of the top 20 licensing agencies in the world but Broad Street is considered to be in the top two in food and beverage licensing. Broad Street isn’t your average brand licensing agency—they’re a global brand licensing powerhouse agency, … [Read more...] about Broad Street Redefining Food and Beverage Brand Licensing
TLL Interview: Brand Central Eating up the Competition in Food & Beverage Licensing
TLL Feature Food and beverage licensing has become one of the fastest growing categories in our industry and there has been one licensing agency dominating the genre for over 20 years: Brand Central. With a combination of well-known clients, including top CPG brands and leading restaurants, and a consulting business with top food manufacturers, the agency is eating up the … [Read more...] about TLL Interview: Brand Central Eating up the Competition in Food & Beverage Licensing
Nelvana Named Canadian Licensing Agency for MGA Entertainment
By Allison Watkinson TLL Reporter Nelvana has signed a licensing and consumer product representation agreement with MGA Entertainment for the company's Canadian expansion initiatives. A subsidiary of Corus Entertainment, Nelvana is an entertainment company and licensing agency that specializes in producing and distributing branded children's entertainment, in addition to … [Read more...] about Nelvana Named Canadian Licensing Agency for MGA Entertainment
Six New Members Elected to Board at Licensing International
By TLL Staff Six new directors have been elected to the board of Licensing International, the world's largest association for the licensing industry. The new directors include Mandy Bardisbanian, Striker Entertainment; Michelle McLaughlin, Brand Activation Consulting; David Niggli, FAO Schwarz; Josh Romm, The Metropolitan Museum of Art; Jenny Strehle Ilic, H&M; and … [Read more...] about Six New Members Elected to Board at Licensing International