By Allison Watkinson TLL Reporter The Rube Goldberg Institute and Lunchables have crowned the top 10 winners for the 2023 Rube Goldberg Machine x Lunchables Contest. The official 2023 task challenged 140 teams to engineer imaginative and convoluted machines that can assemble a Kraft Heinz Lunchable product. Thousands of kids and teens from around the world participated in … [Read more...] about Winners Named in Rube Goldberg’s Lunchables Contest
Non-profits
Mabi Swimwear’s Collab With Amazonian Activist Yarikazu Xipaya
By Gary Symons TLL Editor in Chief Mabi Swimwear is working with the indigenous activist Yarikazu Xipaya to raise awareness to the protection of the Amazon Rainforest. Xipaya is an activist who is now working on her law degree to provide her with tools to better defend her people's culture, as well as the environment of the rain forest in the Amazon river basin. Xipaya … [Read more...] about Mabi Swimwear’s Collab With Amazonian Activist Yarikazu Xipaya
Outright Games Partnership To Contribute Funds to UNICEF
By Allison Watkinson TLL Reporter Outright Games has entered a long-term partnership with UNICEF to support the charity through the sale of licensed video game bundles. “We couldn’t be prouder to come onboard as UNICEF UK’s first ever official partner within the video game industry," said Outright Games CEO, Beth Goss. "Our aim is to take our best-in-class stable of … [Read more...] about Outright Games Partnership To Contribute Funds to UNICEF
Peanuts’ Snoopy T-Shirt is Encouraging Americans to Donate Blood
By Gary Symons TLL Editor in Chief A Snoopy T-shirt licensed to the American Red Cross has gone viral, driving huge traffic to blood donor clinics. The literally life-saving licensing deal with Peanuts Worldwide went viral on TikTok since it was launched on April 1, encouraging many first-time donors to give blood in exchange for the exclusive shirt. The shirt shows … [Read more...] about Peanuts’ Snoopy T-Shirt is Encouraging Americans to Donate Blood
Sesame Workshop Partners With Quest to Address Children’s Health Issues
By Allison Watkinson TLL Reporter Sesame Workshop has developed new resources in partnership with Quest Diagnostics to address health inequities among children. The new resources are part of Quest Diagnostics' multi-year Quest for Health Equity (Q4HE) charitable initiative. “Teaming up with Sesame Workshop to support these resources will ensure children everywhere … [Read more...] about Sesame Workshop Partners With Quest to Address Children’s Health Issues
Agencies: Battersea Extends Licensing Agreement with The Point.1888
By Allison Watkinson TLL Reporter The British animal welfare charity Battersea has extended its licensing representation agreement with The Point.1888. The Point.1888 is a retail-focused brand extension agency that helps its clients boost revenue and consumer engagement through licensed products. “We are delighted to continue our valued relationship with The … [Read more...] about Agencies: Battersea Extends Licensing Agreement with The Point.1888
The Light Fund Donates Funds For Turkey/Syria Earthquake Relief
By Allison Watkinson TLL Reporter The UK-based licensing industry charity The Light Fund is donating 5,000 Euros to the DEC Turkey Syria Earthquake Appeal. The Light Fund is a UK-based charity run by members of the licensing industry. The Disaster Emergency Committee appeal was set up following Monday’s earthquakes in Turkey and Syria, where over 21,000 people are now … [Read more...] about The Light Fund Donates Funds For Turkey/Syria Earthquake Relief
Authentic Brands Working With Global Citizen to End Extreme Poverty
By Gary Symons TLL Editor in Chief The global brands company Authentic Brands has committed to help Global Citizen's mission to End Extreme Poverty NOW. Global Citizen is the world’s largest international advocacy organization, while Authentic Brands Group is a global brand development, marketing, entertainment, and digital platform. Authentic is also the owner of many of … [Read more...] about Authentic Brands Working With Global Citizen to End Extreme Poverty
Sesame Workshop and Amazon Work to Support Military Families
By Allison Watkinson TLL Reporter Sesame Workshop and the US Department of Defense are launching new digital resources for the Sesame Street for Military Families initiative. The new resources have been made possible with the support of Amazon Web Services. The licensed digital content features Sesame Street characters as they highlight self-care strategies for … [Read more...] about Sesame Workshop and Amazon Work to Support Military Families
Sesame Workshop Services Reached One Million Children in the Middle East
By Allison Watkinson TLL Reporter The childhood development initiative Ahlan Simsim has now reached one million children with direct services across Iraq, Jordan, Lebanon, and Syria. “The IRC-Sesame Workshop Ahlan Simsim program is the largest early childhood development program in a humanitarian setting,” said David Miliband, President and CEO of the IRC. “The … [Read more...] about Sesame Workshop Services Reached One Million Children in the Middle East