By Allison Watkinson TLL Reporter The Hershey Company and Peanuts have entered into a licensing partnership for Hershey's Kisses Milk Chocolates featuring Snoopy & Friends. "Since premiering in 1950, the Peanuts comic strips have celebrated heartwarming and loving friendships through the eyes of Snoopy, Charlie Brown and the rest of the gang," said Peanuts Worldwide VP, … [Read more...] about Hershey Offers Sweet Snoopy & Friends Kisses For Valentine’s Day
Corporate
Beanstalk Named Global Licensing Agency for Hi-Chew Candy Brand
By Allison Watkinson TLL Reporter Hi-Chew has appointed the Beanstalk licensing agency to extend its fruit candy brand into new product categories.Beanstalk is a global brand extension licensing agency that works alongside its clients to develop licensed products and services.The agency offers a wide range of services such as licensing representation, cultural intelligence, … [Read more...] about Beanstalk Named Global Licensing Agency for Hi-Chew Candy Brand
Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
By Allison Watkinson TLL Reporter King Features and Bodebrown Brewery have launched a licensed craft beer based on Popeye the Sailor Man called Popeye Progressive Lager. Based in the Brazilian state of Paraná, Bodebrown is an award-winning craft brewery that has gained fame through its ongoing licensing partnership with the Iron Maiden rock band. “Bodebrown is one of the most … [Read more...] about Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
Six Star Protein Shakes in Canada Feature Flavors From Kellogg’s Cereals
TLL Staff Canadian fitness enthusiasts can now enjoy protein shakes with the great taste of Kellogg's Frosted Flakes and Froot Loops. Six Star Pro Nutrition and Kellogg’s cereal flavors have teamed up to create the ultimate athlete’s dream: Kellogg’s Frosted Flakes and Kellogg’s Froot Loops flavored SIX STAR 100% Whey Protein Plus. This partnership also allows Team … [Read more...] about Six Star Protein Shakes in Canada Feature Flavors From Kellogg’s Cereals
Care Bears Bring The Love To Global Partnership With MINISO
By Gary Symons TLL Editor inChief MINISO, the China-based retailer known for its trendy and affordable products, has announced a global partnership with Care Bears. The collaboration is set to enchant fans worldwide with an expansive Care Bears-themed product line, adding a sprinkle of nostalgia and joy to MINISO's offerings. Care Bears from Cloudco is, of course, a … [Read more...] about Care Bears Bring The Love To Global Partnership With MINISO
Tapatio and Madrinas Coffee Puts Some Spice In Your Mornings
By Gary Symons TLL Editor in Chief Tapatio Hot Sauce and the innovative producer MADRINAS have created a spicy new line of hot and cold coffees. In a partnership brokered by Tapatio's licensing agency Brand Central, MADRINAS has created a Mexican Mocha Cold Brew and whole bean coffees infused with Tapatio's signature hot sauce flavor. The searing hot partnership … [Read more...] about Tapatio and Madrinas Coffee Puts Some Spice In Your Mornings
Doritos and Empirical Unleash Nacho Cheese Liquor on an Unsuspecting World
By Gary Symons TLL Editor in Chief Doritos has finally given us the thing we never knew we needed: Nacho Cheese flavored booze. The cheesy new spirit is a collaboration with the Danish flavor and spirits innovator Empirical. The two companies worked together to create what they described as "a multi-sensorial, delicious beverage experience that smells and tastes just … [Read more...] about Doritos and Empirical Unleash Nacho Cheese Liquor on an Unsuspecting World
ZAG and Institute Rafaël Launch Program For Children With Cancer
By Allison Watkinson TLL Reporter ZAG is establishing a global initiative with Institute Rafaël to provide free holistic therapies to children with cancer. The Rafaël Integrative Health Institute is a pilot project aimed at transforming oncology and health care through individually-tailored treatment plans that focus on improving overall quality of life. “It is … [Read more...] about ZAG and Institute Rafaël Launch Program For Children With Cancer
Guy Fieri and Litehouse Announce Licensed Flavortown Sauce Collection
By Allison Watkinson TLL Reporter Guy Fieri has partnered with Litehouse to launch a new collection of Flavortown barbeque sauces and condiments. Guy Fieri is a celebrity chef, reality TV host and restaurant owner who is known as the mayor of the fictional community of Flavortown. He has been featured on several Food Network series such as Diners, Drive-Ins & Dives, Guy’s … [Read more...] about Guy Fieri and Litehouse Announce Licensed Flavortown Sauce Collection
Non-Profit Licensing: Operation Hat Trick Launches Home Décor With Kindred Hearts
By Allison Watkinson TLL Reporter The Operation: Hat Trick nonprofit organization has partnered with Kindred Hearts for a licensed home décor product collection to support military veterans. Kindred Hearts is a family-run, for-profit company that produces and sells home goods such as wall art, signs and canvas products.“We are thrilled to partner with a family-run company like … [Read more...] about Non-Profit Licensing: Operation Hat Trick Launches Home Décor With Kindred Hearts