By Gary Symons TLL Editor in Chief The retail chain JCPenney is offering a new collection of Mexican-inspired cookware developed in partnership with chef Jenny Martinez. The affordable new collection, called Mesa Mia is now available in JCPenney stores and online. “JCPenney is more than a department store for me,” Martinez said. “Growing up, my mom would always take us … [Read more...] about JCPenney Launching Mexican Cookery Set With Chef Jenny Martinez
Corporate
Van Leeuwen’s KRAFT Mac & Cheese Ice Cream Returns to Stores
KRAFT Mac & Cheese leads Van Leeuwen’s lineup of seven brand new flavors for winter. By Gary Symons TLL Editor in Chief Van Leeuwen Ice Cream is bringing back the frozen, cheesy goodness of its KRAFT Mac & Cheese ice cream this month in a deal brokered by the Kraft Heinz licensing agency Brand Central, LLC. The NYC-born brand is known for its … [Read more...] about Van Leeuwen’s KRAFT Mac & Cheese Ice Cream Returns to Stores
Bokksu Unveils Advent Calendar Brimming With Licensed Japanese Treats
By Allison Watkinson TLL Reporter Bokksu has created a limited-edition advent calendar gift box for the holiday season called the Japan Wonderland Advent Calendar. Bokksu is a direct-to-consumer retail company that offers curated selections of traditional Japanese snacks, gifts, and home wares. The products that Bokksu offers are sourced through licensing partnerships … [Read more...] about Bokksu Unveils Advent Calendar Brimming With Licensed Japanese Treats
Ranger Rick Returns in Landmark Collaboration With National Wildlife Federation
By Gary Symons TLL Editor in Chief National Wildlife Federation mascot Ranger Rick is back, with a new collection of apparel courtesy of The Landmark Project. The Landmark Project is working with the National Wildlife Federation to launch a sustainable collection of graphic tees, sweatshirts, headwear, and accessories that reintroduces a beloved childhood hero, Ranger … [Read more...] about Ranger Rick Returns in Landmark Collaboration With National Wildlife Federation
Krispy Kreme Gets Kreepy With Scooby Doo Donuts for Halloween
By Allison WatkinsonTLL ReporterKrispy Kreme and Warner Bros DGCP are celebrating Halloween with limited-edition licensed doughnut packs based on the Scooby-Doo franchise.“We’ve asked Scooby-Doo and his friends to solve The Case of the Disappearing Doughnuts because it seems like whenever we put out a dozen Krispy Kreme doughnuts, they vanish almost immediately,” said Krispy … [Read more...] about Krispy Kreme Gets Kreepy With Scooby Doo Donuts for Halloween
Monster High Launches Initiative To Support Children’s Mental Health
By Allison WatkinsonTLL ReporterMattel has launched a global charitable initiative for its Monster High toy and entertainment brand called Monster High Project Belonging. According to the Centers for Disease Control and Prevention, one in five children have a significantly impairing mental disorder. In light of this information, children’s mental health has become a significant … [Read more...] about Monster High Launches Initiative To Support Children’s Mental Health
Speaker Lineup Revealed For Sustainability in Licensing Conference
Guest Article By Rob Hutchins Editor, Products of Change Team GB, the LEGO Group, Tesco, and the United Nations have all been confirmed to join the industry’s bravest and boldest pioneers as part of the conversation at this year’s Sustainability in Licensing Conference. On Nov. 8, the Sustainability in Licensing Conference (SiLC) will make its grand return to the Royal … [Read more...] about Speaker Lineup Revealed For Sustainability in Licensing Conference
ZAG Enters Fruitful Partnership With Produce Giant Fresh Del Monte
By Gary Symons TLL Editor in Chief The global fruit and vegetable company Fresh Del Monte is looking for some 'Miraculous' results from its partnership with ZAG Animation. Fresh Del Monte is one of the world's leading vertically integrated producers, distributors and marketers of fresh and pre-cut fruits and vegetables. The company has worked with Miraculous before, but is … [Read more...] about ZAG Enters Fruitful Partnership With Produce Giant Fresh Del Monte
Crayola Adds Color to Dwell With Dignity Program
By Allison Watkinson TLL Reporter Crayola has collaborated with Dwell with Dignity to bring Colors of Kindness to the organization's Thrift Studio fundraising event. Dwell with Dignity is a non-profit organization located in Dallas, Texas that provides interior design services for family homes and community spaces. The non-profit is backed by the support of over 100 … [Read more...] about Crayola Adds Color to Dwell With Dignity Program
Technology: Licensing Marketplace BIP Rebrands As Negosh.com
By Gary Symons TLL Editor in Chief The licensing tech company BIP has rebranded as Negosh.com to better reflect its role in the marketplace. The name change comes as Negosh is also introducing new functionality and online tools to better help its users "secure impactful deals," the company says. “Negosh.com is the next generation in licensing, bringing forth a suite of new … [Read more...] about Technology: Licensing Marketplace BIP Rebrands As Negosh.com