By Gary Symons
TLL Editor in Chief
The licensing tech company BIP has rebranded as Negosh.com to better reflect its role in the marketplace.
The name change comes as Negosh is also introducing new functionality and online tools to better help its users “secure impactful deals,” the company says.
“Negosh.com is the next generation in licensing, bringing forth a suite of new services and solutions that completely change the game for how a licensee, licensor, or agency can broker deals for meaningful IP revenue expansion,” said co-founder and CEO Ari Zebersky. “With our new rebrand, we’ve created a hub for the licensing industry with significant global growth opportunities. This relaunch will improve our marketplace experience for our users.”
Negosh has also revealed more user data, showing the platform now serves more than 250 brands and more than 200 licensees, spread across 25 different countries. That growth has occurred in well under a year, as the company launched its beta platform in March this year.
This evolution will bring the platform’s 250+ brands and 200+ licensees
in more than 25 countries added functionality, products, services, and an improved user experience, making it easier than ever to secure impactful licensing deals.
“Since launching earlier this year, BIP, now Negosh.com, has become the preeminent destination for some of the world’s biggest consumer products and entertainment companies, gaming developers, athletes, and others to connect and secure category-expanding licensing deals,” the company said in its announcement. “Negosh.com is a trusted partner with numerous industry licensing leaders, including global toy company Jazwares and Striker Entertainment, a cutting-edge consumer products marketing agency, and many more.
“Additionally, licensees, including custom mechanical keyboard manufacturer Infinikey, are tapping into Negosh.com, taking advantage of the platform’s ability to discover new opportunities to collaborate with unique global brands, unlocking maximum deal-making potential like never before.”
Licensing Tech: BIP Launches an Online Licensing Marketplace
One of the brand licensing agencies using the service, Firefly Brand Management, said its seeing the benefits of an interactive marketplace, in terms of increased deal flow.
”I recently provided Negosh all of Firefly’s brands to load up on their site,” said Firefly president Cynthia Modders. “I wasn’t really expecting much, but was pleasantly surprised pretty quickly! I am so impressed by the platform and the deals it has generated.
“We got hits right out of the gate and couldn’t be happier. For a small boutique licensing agency with limited staffing, it’s like having an entire sales team! The ease of working on the platform has been incredibly user-friendly.”
Negosh.com is not the first licensing matchmaker platform in the world, as the licensing platform Layer Licensing was previously established as a matchmaker in the video gaming sector. However, Negosh was the first that covers the entire gamut of the licensing world, offering a matchmaker across all categories, and embracing licensees, agencies and licensors alike.
With a variety of innovations and powerful deal-making tools baked into the platform, the newly expanded Negosh software now provides a more versatile solution for licensees who are just beginning their journey into the world of licensing, and also for seasoned professionals and licensors who need additional resources to realize the full value of their IP.
Negosh.com also supports post-deal IP management, with features like payment administration, a digital document storage vault, and real-time negotiation functionality.