Second Nature Brands is adding M&Ms to Sheila G's Brownie Brittle, thanks to a licensing partnership with Mars. Sheila G’s Brownie Brittle, the original thin sweet snack, is expanding its candy inclusion through a collaboration with Mars to create three delicious mashups. They include Brownie Brittle M&M’S® Minis, Brownie Brittle Blondie M&M’S®, and Brownie … [Read more...] about Second Nature Adds M&Ms for Better Brownies
Corporate
Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans
By Allison Watkinson TLL Reporter The toy manufacturer Silverlit has partnered with Automobile Club de l'Ouest and 24 Hours of Le Mans to launch a remote-controlled Hypercar. Silverlit is a global toy company that operates vertically from design to manufacture. The company specializes in remote control toys which as sold under several different brands. The new Hypercar … [Read more...] about Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans
Absolut and LiQ Combine for Liquor-Infused Ice Cream
By Allison Watkinson TLL Reporter Wildbrain CPLG's ASPIRE division has secured a licensing deal for The Absolut Company for a Malibu-flavored ice-cream by LiQ. LiQ is a Belgium-based ice-cream company that specializes in creating liquor-infused iced treats. The LiQ x Malibu Ice Pralines product contains ice cream infused with the coconut and white rum flavor of the … [Read more...] about Absolut and LiQ Combine for Liquor-Infused Ice Cream
Barratt Sweets Enters Sports Market in Deal With Bulk
By Allison Watkinson TLL Reporter Barratt Sweets is entering the sports market with a co-branded collection of protein and workout powders with the supplement manufacturer Bulk. “We’re thrilled to be launching our first foray into sports nutrition products through our collaboration with Bulk," said Barratt director, Russell Tanner. "Barratt has been a trusted and … [Read more...] about Barratt Sweets Enters Sports Market in Deal With Bulk
Who’s News: The Point.1888 Parent Company Appoints New Board
By Allison Watkinson TLL Reporter True Purpose Enterprises has created a Group Board to represent the interests of its subsidiary agencies The Point.1888, Spotlight.1888 and Story.1888. The new Group Board will consist of True Purpose Enterprises' CEO and CCO alongside members of each agency's senior staff. The Group Board's newly promoted senior staff include Hannah Redler … [Read more...] about Who’s News: The Point.1888 Parent Company Appoints New Board
Rubber Hits the Road For Goodyear Tires and HUF Footwear
By Allison Watkinson TLL Reporter The global licensing agency IMG has secured a deal between its client Goodyear Tires and the apparel and footwear brand HUF. Founded in 2002, HUF is an LA-based footwear and apparel manufacturer that specializes in skateboarding lifestyle products. The new co-branded HUF x Goodyear collection is inspired by Goodyear's long history in … [Read more...] about Rubber Hits the Road For Goodyear Tires and HUF Footwear
Absolut Vodka Partners With Heinz To Launch New Limited-Edition Pasta Sauce
By Allison WatkinsonTLL ReporterAbsolut Vodka has secured a licensing partnership with Heinz to release a limited-edition Pasta alla Vodka tomato sauce. “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles," said Pernod Ricard UK's Leanne Banks. "As the UK’s no.1 premium vodka, Absolut was Born to Mix, … [Read more...] about Absolut Vodka Partners With Heinz To Launch New Limited-Edition Pasta Sauce
Sesame Workshop Partners With Quest to Address Children’s Health Issues
By Allison Watkinson TLL Reporter Sesame Workshop has developed new resources in partnership with Quest Diagnostics to address health inequities among children. The new resources are part of Quest Diagnostics' multi-year Quest for Health Equity (Q4HE) charitable initiative. “Teaming up with Sesame Workshop to support these resources will ensure children everywhere … [Read more...] about Sesame Workshop Partners With Quest to Address Children’s Health Issues
Land Rover Poses The Toughest LEGO Challenge of All Time
By Allison Watkinson TLL Reporter LEGO has partnered with Land Rover to release a licensed LEGO Icons set based on the Classic Land Rover Defender 90. The new LEGO Icons Land Rover set includes over 2,000 LEGO pieces and is based on the classic design of the Land Rover Defender from 1983 to 2016. The set features numerous accessories for off-road adventure-themed … [Read more...] about Land Rover Poses The Toughest LEGO Challenge of All Time
Z Gallerie and Nikki Chu Partner on Home Furnishing Collection
By Allison Watkinson TLL Reporter The interior designer Nikki Chu has partnered with the home furnishings retailer Z Gallerie for a licensed product collection. The partnership was brokered by Nikki Chu’s licensing agent, Jewel Branding & Licensing. Nikki Chu's home decor aesthetic combines cultural influences from around the world with modern design … [Read more...] about Z Gallerie and Nikki Chu Partner on Home Furnishing Collection