By Allison Watkinson
Barratt Sweets is entering the sports market with a co-branded collection of protein and workout powders with the supplement manufacturer Bulk.
“We’re thrilled to be launching our first foray into sports nutrition products through our collaboration with Bulk,” said Barratt director, Russell Tanner. “Barratt has been a trusted and beloved brand for generations, but we know many of our fans care about their health, fitness and nutrition. With this new range of sports supplements, we can give people an easy way to enjoy our flavors without compromising on those important lifestyle choices.”
The agreement with Bulk was secured by Barrett’s brand licensing program which the company runs with the global agency, The Point.1888.
The sports supplement product range includes Barratt x Bulk dip dab clear whey, refresher clear whey, pure whey protein, refresher vegan protein powder, refresher pre-workout powder, fruit salad BCAA, and a steel shaker bottle.
“This is one category of the Barratt’s brand licensing programme that we have been most excited about,” said The Point.1888 CCO, Bethan Garton. “The partnership with Bulk was a natural fit for Barratt due to its leadership in the space and commitment to creating high-quality nutrition, but getting the taste correct was crucial.
“Barratt’s fans will not compromise on flavour and what Bulk has created is a great match.”
The licensed product collection is available for purchase exclusively through Bulk’s official e-commerce website.