The Licensing Letter

Corporate

Dutch Bros Brews Up Retail Expansion With Packaged Coffee Line

TLL Staff Dutch Bros, one of the fastest-growing brands in the U.S. quick-service beverage industry, is set to bring its signature coffee experience directly to consumers’ homes. With this latest venture, Dutch Bros is stirring up new possibilities, ensuring that fans can now wake up and smell the coffee, right from their own kitchens. Founded in 1992 by brothers Dane … [Read more...] about Dutch Bros Brews Up Retail Expansion With Packaged Coffee Line

Licensing Veterans Release Comprehensive Guide: ‘Fundamentals of Licensing’

By Gary Symons TLL Editor in Chief Greg Battersby and Danny Simon have released their latest book, Fundamentals of Licensing. The how-to guide covers every aspect of developing and managing a licensing program from inception to execution, aiming to maximize profitability. Designed for both newcomers and experienced professionals, the book provides insights into best … [Read more...] about Licensing Veterans Release Comprehensive Guide: ‘Fundamentals of Licensing’

NBCUniversal Launching New FAST Channels on LG Smart TVs

By Gary Symons TLL Editor in Chief NBCUniversal and LG Electronics have announced an expanded partnership to bring more content to American audiences through LG smart TVs. The collaboration will offer entertainment, news, sports, Spanish-language programming, and true-crime content, as well as introduce new shoppable experiences for viewers. This initiative builds on … [Read more...] about NBCUniversal Launching New FAST Channels on LG Smart TVs

Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle

By Gary Symons TLL Editor in Chief The meat-based snack company Tillamook Country Smoker has created a fiery new partnership with Mike’s Hot Honey. The deal, combining two of the hottest companies in specialized foods, was brokered by Brandgenuity on behalf of Mike's Hot Honey, and Brand Central Group on behalf of Tillamook Country Smoker. Brandgenuity is managing the … [Read more...] about Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle

Unilever to Sell The Vegetarian Butcher to Vivera

By Gary Symons TLL Editor in Chief Unilever has announced that it has received a binding offer from plant-based food company Vivera to acquire The Vegetarian Butcher. The brand, founded by Jaap Korteweg, was purchased by Unilever in 2018 and has since achieved strong double-digit growth, expanding to over 55 markets worldwide across retail and foodservice sectors. The … [Read more...] about Unilever to Sell The Vegetarian Butcher to Vivera

McDonald’s x Minecraft Collab Provides Tasty Bites and Bytes

By Gary Symons Editor in Chief McDonald’s and Minecraft are joining forces for the first time in a massive global collaboration that merges the digital and physical worlds. Timed with the highly anticipated release of A Minecraft Movie, the campaign introduces themed meals, collectibles, and exclusive in-game content inspired by the beloved gaming universe. In other … [Read more...] about McDonald’s x Minecraft Collab Provides Tasty Bites and Bytes

Global Licensing Group Launches Licensing Unlocked to Educate Industry Professionals

TLL Staff The Global Licensing Group has unveiled Licensing Unlocked, an educational program designed to bridge the knowledge gap for licensing industry newcomers and provide ongoing learning for seasoned professionals. Developed in partnership with Licensing International, Licensing Unlocked is the first program of its kind to offer online educational sessions both live … [Read more...] about Global Licensing Group Launches Licensing Unlocked to Educate Industry Professionals

OECD Report: Tariff Trade Winds to Slow Global Economic Growth

By Gary Symons TLL Editor in Chief The global economy is in for a rough ride as US trade tariffs are expected to cause a widespread decline in GDP growth. The OECD (the Organization for Economic Co-operation and Development, representing the world's richest economies) headed their interim report in March with a photo of a ship being battered by heavy seas (above), a metaphor … [Read more...] about OECD Report: Tariff Trade Winds to Slow Global Economic Growth

Surge Brands Brings the Sizzle as Licensing Agent for Bacon Up

By Gary Symons TLL Editor in Chief Bacon Up, the first national brand of ready-to-use bacon grease, is frying up new opportunities through a partnership with Surge Brands as its global licensing agent. The deal is set to bring Bacon Up into a variety of new product categories, ensuring its rich, smoky flavor extends far beyond the skillet. “Bacon Up’s rich heritage … [Read more...] about Surge Brands Brings the Sizzle as Licensing Agent for Bacon Up