By Allison Watkinson TLL Reporter Mattel is kicking off its 80th anniversary celebration with a year-long philanthropic campaign titled 80 Moments for 80 Years. Taking place throughout 2025, the anniversary campaign will build on Mattel's long philanthropic history by donating resources and funds to over 80 different nonprofit organizations around the world. The … [Read more...] about Mattel Gives Back with 80th Anniversary Campaign
Corporate
Breaking: Beanstalk Acquired by Investment Consortium to Drive Strategic Growth
By Gary Symons TLL Editor in Chief Beanstalk, one of the top 10 licensing agencies in the world, has been acquired by a consortium of institutional investors led by JPE Investments. JPE is essentially the family office of Jason Epstein, who has led the acquisition of Beanstalk, along with funds and affiliates of Beach Point Capital Management and the family offices of … [Read more...] about Breaking: Beanstalk Acquired by Investment Consortium to Drive Strategic Growth
Mini Melts USA and 7-Eleven Launch Slurpee-Inspired Ice Cream
By Allison Watkinson TLL Reporter Mini Melts USA and 7-Eleven are releasing an exclusive beaded ice cream flavor inspired by Blue Raz Slurpees. Launching in Summer 2025, the Mini Melts Slurpee Blue Raz treat will be available at participating 7-Eleven, Speedway and Stripes locations across the United States. The co-branded product will be featured at the 7-Eleven … [Read more...] about Mini Melts USA and 7-Eleven Launch Slurpee-Inspired Ice Cream
Tapatío and Flock Foods Rule the Roost with Spicy Chicken Skins
By Allison Watkinson TLL Reporter Tapatío has launched a licensing partnership with Flock Foods for a hot new snack called Tapatío Spicy Chicken Skins. The licensed snack food is designed to combine the signature heat and flavor of Tapatío hot sauce with Flock Foods’ high-protein crunchy chicken skins. “We are honored to partner with such a legendary brand as … [Read more...] about Tapatío and Flock Foods Rule the Roost with Spicy Chicken Skins
Popeyes and Tequila Don Julio Kick Off New Culinary Collab
By Allison Watkinson TLL Reporter Popeyes and Tequila Don Julio are releasing a co-branded Championship Lineup menu to celebrate the upcoming Super Bowl in New Orleans. Available for a limited time, the collaborative menu offers two meal options and one beverage that combine Popeyes' Louisiana-style cuisine with the flavors of Tequila Don Julio Reposado. The headline … [Read more...] about Popeyes and Tequila Don Julio Kick Off New Culinary Collab
NatureSweet and Barilla Launch Nutritious Meal Campaign
By Allison Watkinson TLL Reporter NatureSweet has partnered with Barilla to launch a co-branded meal campaign called A Burst of Energy & Flavor. Running from January to March of this year, the collaborative campaign will offer a variety of recipes that incorporate NatureSweet Cherubs tomatoes and Barilla Protein+ pasta. The recipes created for the licensed … [Read more...] about NatureSweet and Barilla Launch Nutritious Meal Campaign
Dunkin’ and Danone Introduce Licensed Creamers
By Allison Watkinson TLL Reporter Dunkin’ and Danone have launched a Cold Foam Creamers collection that includes two long-term flavors and one limited-edition seasonal variety. The co-branded Cold Foam Creamers are designed to offer consumers an at-home coffee topper inspired by flavors from Dunkin's café menu. Made using real cream and sugar, the licensed product … [Read more...] about Dunkin’ and Danone Introduce Licensed Creamers
Brandgenuity Lands ‘Finger Lickin’ Good’ Contract With KFC
By Gary Symons TLL Editor in Chief Brandgenuity says it will be "spicing things up with KFC," as they have been named the brand’s exclusive licensing agency in the US. The agency says this partnership sets the stage to expand KFC’s licensing program, turning the brand’s legendary heritage and brand assets into new, innovative products that will delight fans. KFC was a … [Read more...] about Brandgenuity Lands ‘Finger Lickin’ Good’ Contract With KFC
McDonald’s and Pokémon Launch Happy Meal Partnership
By Allison Watkinson TLL Reporter McDonald's and Pokémon have launched a licensing partnership that offers Pokémon trading cards with each McDonald's Happy Meal. Featuring four limited-edition box designs, each licensed Happy Meal includes a poster, a sticker sheet and a Pokémon Trading Card Game (TCG) booster pack. The exclusive box designs feature art of popular … [Read more...] about McDonald’s and Pokémon Launch Happy Meal Partnership
Products of Change Expands Its Impact with Spring Fair Sessions and FSPA Partnership
By Gary Symons TLL Editor in Chief Products of Change (POC) is set to lead conversations on sustainability at the upcoming Spring Fair in the UK, and has announced a new partnership with the Federation of Sports and Play Associations (FSPA). Celebrating its 75th anniversary, the Spring Fair, a premier UK retail trade event, will take place from February 2–5, 2025, at … [Read more...] about Products of Change Expands Its Impact with Spring Fair Sessions and FSPA Partnership