By Allison WatkinsonTLL Reporter BBC Studios is adding to its list of licensed consumer products partners for the animated, preschool brand, Bluey. These new licensing partnerships lead up to the debut of the giant Bluey balloon at the 2022 Macy’s Thanksgiving Day Parade. The publishing company Bendon, Inc. is releasing a line of Imagine ink coloring books in the U.S. … [Read more...] about BBC Studios Adds Twelve New Partners to Bluey’s North America Licensing Program
Corporate
Marc Schwartz of Bob Mackie Design Elected to Board of SPLiCE
By Gary Symons TLL Editor in Chief The veteran legal and licensing expert Marc Schwartz was welcomed to the board of the Society of Product Licensors Committed to Excellence (SPLiCE). Schwartz is the Chief Operating Officer and General Counsel of Bob Mackie Design Group, famous as the designer for the brightest stars in Hollywood and beyond. Mackie was also the costume … [Read more...] about Marc Schwartz of Bob Mackie Design Elected to Board of SPLiCE
HGTV and National Tree Create a Christmas Collaboration
By Allison Watkinson TLL Reporter The HGTV Home Collection has partnered with the National Tree Company on an expansive consumer product range of licensed holiday décor. The licensed collection features over 300 holiday décor products including artificial trees and wreaths, stockings, ornaments, candles, holiday textiles, and more. HGTV is an American cable network that … [Read more...] about HGTV and National Tree Create a Christmas Collaboration
Minecraft Fans Get New Merch Through Licensing Deal With Smiggle
By Allison Watkinson TLL Reporter The video game franchise Minecraft has released a limited-edition accessory line with the retail brand Smiggle. The deal between Minecraft and Smiggle was brokered by licensing agency Merchantwise on behalf of the Minecraft brand. Merchantwise focuses on gaming, digital, and entertainment licensing for the Australia and New Zealand … [Read more...] about Minecraft Fans Get New Merch Through Licensing Deal With Smiggle
Madame Tussauds and Warner Bros. Open Horror-Themed Wax Exhibit in New York
By Allison WatkinsonTLL Reporter Madame Tussauds New York and Warner Bros. Discovery Global Themed Entertainment are opening a horror-themed exhibit called Warner Bros. Icons of Horror. Madame Tussauds New York is an interactive wax museum that specializes in creating realistic figures based on celebrities, fictional characters, world leaders and more. The museum features … [Read more...] about Madame Tussauds and Warner Bros. Open Horror-Themed Wax Exhibit in New York
Speed Society Releases Streetwear Collection with VP Racing
By Allison Watkinson TLL Reporter VP Racing Fuels and Speed Society are releasing a licensed streetwear collection called The Racing Class. The licensing agreement between the two company's was brokered by Pacific Swell Brands, the exclusive licensing agent of VP Racing. Pacific Swell is a boutique licensing agency that is known for extending brands into new consumer … [Read more...] about Speed Society Releases Streetwear Collection with VP Racing
The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU
By Allison WatkinsonTLL Reporter IMG has signed an exclusive licensing deal between the fashion brand, Florence by Mills, and the ecommerce platform, ABOUT YOU. Established by actress, producer, and entrepreneur Millie Bobby Brown in 2019, the Florence by Mills brand specializes in skincare and color cosmetic products that are easy to use and affordably priced. The … [Read more...] about The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU
NECA & Walmart Launch Digital Collectibles Platform
AutoT Portal to Launch With Exclusively Licensed Lithographs by Artist Bob Ross By Gary Symons TLL Editor in Chief Walmart has taken a bold step into the world of digital collectibles, partnering with NECA to launch a new platform called AutoT. The National Entertainment Collectibles Association and Walmart have already created what they say is a "first of its kind … [Read more...] about NECA & Walmart Launch Digital Collectibles Platform
Prime Video Rings in the Holidays With Dr. Seuss Baking Challenge
By Allison WatkinsonTLL Reporter Prime Video is releasing a licensed baking competition series called Dr. Seuss Baking Challenge on Dec. 13, 2022. Dr. Seuss Baking Challenge will feature nine teams of two bakers that will compete for a grand prize of $50,000. In each episode, the competitors will be given a challenge based 0n licensed characters and stories from the Dr. … [Read more...] about Prime Video Rings in the Holidays With Dr. Seuss Baking Challenge
Food Licensing: Danone and ZAG Unveil Miraculous Partnership
By Gary Symons TLL Editor in Chief The animation studio ZAG has partnered with Danone to bring a new range of healthy foods and beverages to families in Spain and Portugal. As part of the licensing agreement, three of Danone’s product lines—Actimel, Font Vella, and Danone Natural Yogurt—will feature the superheroes from ZAG’s flagship property, Miraculous – Tales of … [Read more...] about Food Licensing: Danone and ZAG Unveil Miraculous Partnership