By Allison Watkinson TLL Reporter UNIS Technology Ltd has signed a licensing agreement with the emoji company to develop a series of arcade games for the emoji brand. Under the terms of the agreement, UNIS will handle the design, manufacture and distribution of the new coin-operated emoji games within key markets including EMEA, U.S., Canada, LATAM and APAC. The deal was … [Read more...] about UNIS Arcade Deal Makes Emoji Smile :-)
Corporate
Hasbro Opens First Peppa Pig Play Café in China
Young fans in China can now visit the first ever Peppa Pig Play Cafe, thanks to a licensing deal between Hasbro and China Leisure Development Co. (CLDC). The global play and entertainment company has authorized CLDC to open the first Peppa Pig-themed café and play space on the 3rd floor of Hall B in Binjiang Yintai Shopping Center. On its grand opening day on Sept. 2, CLDC says … [Read more...] about Hasbro Opens First Peppa Pig Play Café in China
California Pizza Licenses Its Popular Salad Dressings to Litehouse
Fans of California Pizza Kitchen can finally get the signature taste of their salads at home, thanks to a licensing deal with Litehouse Inc. CPK has announced a major strategic retail partnership with Litehouse Inc., the leading refrigerated salad dressing brand in the U.S., in a deal brokered by Seltzer Licensing Group. The new partnership, designed to leverage growing … [Read more...] about California Pizza Licenses Its Popular Salad Dressings to Litehouse
Fortnite Players Get Comfy With Branded Gaming Chair from Secretlab
By Allison Watkinson TLL Reporter Award-winning gaming chair specialist Secretlab has announced its latest partnership with Fortnite to launch the Secretlab Fortnite Collection. Known for its technological innovations and ergonomics, Secretlab has partnered with Fortnite in a deal facilitated by IMG, to release the Secretlab Fortnite Battle Bus Edition gaming chair. The … [Read more...] about Fortnite Players Get Comfy With Branded Gaming Chair from Secretlab
Toxic Waste Signs Two Licensees for Hazardously Sour Candy
By Allison Watkinson TLL Reporter The independent licensing agency, Caroline Mickler Limited, has signed two new licensees for candy brand Toxic Waste. Both licenses are for the brand's Hazardously Sour Candy. These two new licenses include a frozen treat and drink product line by CRC Innovations, as well as a line of plush and accessories by pop-culture brand, Heathside … [Read more...] about Toxic Waste Signs Two Licensees for Hazardously Sour Candy
Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets
By Allison Watkinson TLL Reporter Asembl has teamed up with Diageo’s Bundaberg Rum and ToolPRO on an exclusive, co-branded tool cabinet for Supercheap Auto. Asembl is a strategic and research driven brand extension agency with a focus on design, FMCG and lifestyle. The company works with global brand owners to bring new licensed products and service innovations to … [Read more...] about Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets
Licensing Law: Boutique Owner Wins Trademark Ruling in Battle with Zara
By Gary Symons TLL Editor in Chief A British boutique has won a David vs. Goliath battle in a trademark dispute with global fashion giant Zara. Amber Kotrri (seen in photo, above) is the owner of House of Zana, a boutique fashion outlet that sells clothing online and from a single store in the small city of Darlington in the UK. But the fashion conglomerate Inditex felt the … [Read more...] about Licensing Law: Boutique Owner Wins Trademark Ruling in Battle with Zara
Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard
VP Racing Fuels added some horsepower to its licensing efforts in Europe, signing a deal with apparel company Kustom Yard. VP Racing Fuels is a global leader in performance fuels, lubricants, and additives, and has successfully licensed its brand in several lifestyle categories. Its Mad Scientist brand (seen in photo at top) has become a well-known image for those who feel the … [Read more...] about Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard
Walmart Releases Top Toy List for Xmas 2022
By Gary Symons TLL Editor in Chief Walmart has given wannabe licensees a cheat sheet for Christmas, listing its choice for the top 55 toys for 2022. Walmart's 2022 Top Toy List is released every year to help families making decisions on their Christmas shopping, but it's also a great tool for licensees looking for their next big deal. This year's Top Toy List highlights 55 … [Read more...] about Walmart Releases Top Toy List for Xmas 2022
Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us
By Gary Symons TLL Editor in Chief Retail giant Macy's says it will expand its partnership with Toys ‘R’ Us to include all of the 500+ stores in the United States. The company previously announced the program would be rolled out into an initial 400 stores. The expansion is scheduled for completion by Oct. 15, in time for the holiday season. The deal is also a major success for … [Read more...] about Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us