China will now have access to The British Library's unmatched collection of documents, thanks to a deal brokered by the cultural licensing agency ARTiSTORY. The agency recently signed a multi-year agreement with The British Library to work on IP licensing in the Greater China market. The British Library is the UK's national library and possesses the world’s most comprehensive … [Read more...] about Cultural Licensing: British Library Extending Licensing Program to China
Corporate
Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt
By Allison Watkinson TLL Reporter Yoplait has partnered with Kraft Heinz to create a limited-edition offering of Kool- Aid flavored Yoplait yogurts. The licensing deal was brokered by the Kraft Heinz exclusive licensing agency Brand Central. Brand Central is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, … [Read more...] about Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt
Character Licensing: Horrid Henry and Madlug Team Up to Help Children in Care
The UK's popular Horrid Henry cartoon is loaning its brand to social organization Madlug to help "care experienced children." That phrase in the UK refers to children in care, which may be under a Compulsory Supervision Order at home, or in a foster home situation. Brand owner Novel Entertainment says it's teaming up with Madlug "to support the company’s mission to raise … [Read more...] about Character Licensing: Horrid Henry and Madlug Team Up to Help Children in Care
Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
By Allison Watkinson TLL Reporter Cultural IP licensing specialist ARTiSTORY has signed a global licensing deal between smartphone brand TECNO and the Boston Museum of Fine Arts. On July 7, the Museum of Fine Arts hosted a product launch to unveil the TECNO CAMON 19 Pro Mondrian Edition Gift Set. TECNO CAMON 19 Pro Mondrian Edition is a stylish new smartphone that features … [Read more...] about Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
Character Licensing: Pokemon Getting a Poetic Apparel Collection
By Allison Watkinson TLL Reporter The specialist apparel licensee, Poetic Brands, has partnered with ASOS to design and manufacture a Pokemon-themed apparel collection. The collection features t-shirts, dresses, hoodies, knitwear, shorts, a denim jacket, denim short dungarees, swimwear and accessories. “We are thrilled to launch this '90s inspired cross category collection … [Read more...] about Character Licensing: Pokemon Getting a Poetic Apparel Collection
Western Chief Partners With Girl Scouts for Branded Footwear
The Girl Scouts are about more than just cookies; now they've got their own line of boots, courtesy of Western Chief. The footwear company says it's signed a deal with the Girl Scouts that pairs the organization's adventurous spirit with Western Chief’s 130+ years of family footwear heritage and signature original prints. The collection offers three styles for children and … [Read more...] about Western Chief Partners With Girl Scouts for Branded Footwear
Game Licensing: James Bond’s Aston Martin to Race in Rocket League
By Allison Watkinson TLL Reporter The video game developer Psyonix has partnered with Metro Goldwyn Mayer and Aston Martin for the 60th anniversary of James Bond: 007. The collaboration between the three companies centers around licensed James Bond-themed content for Psyonix's popular video game, Rocket League. Originally founded in 1924, Metro Goldwyn Mayer is the owner of … [Read more...] about Game Licensing: James Bond’s Aston Martin to Race in Rocket League
Sprayground Releases Tasty Backpacks With Jolly Rancher Theme
The fashion brand Sprayground is teaming up with Hershey's Jolly Rancher brand to create a Green Apple themed backpack. Taking inspiration from the candy's bright colors and bold Jolly Rancher flavors, the backpack combines the Jolly Rancher Green Apple color with Sprayground's fashion-forward aesthetics. The backpack features a translucent design as well as an eye-catching … [Read more...] about Sprayground Releases Tasty Backpacks With Jolly Rancher Theme
World of EPI Gains Master Toy License for LL Cool J’s Rock The Bells
LL Cool J's hip hop venture Rock The Bells will be rockin' new merchandise at Walmart, thanks to a licensing deal with World of EPI. Founded in 2018 by LL COOL J, Rock The Bells focuses on content, experiences, and commerce that honor the timeless elements of hip hop (MCs, DJs, breakdancers, graffiti artists, etc.) that drive mainstream culture today. World of EPI … [Read more...] about World of EPI Gains Master Toy License for LL Cool J’s Rock The Bells
Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub
By Gary Symons TLL Editor in Chief The Korean tech giant Samsung has just released a new Smart TV technology that opens the door for a new type of licensing. Samsung Electronics announced its released a new product called Samsung Gaming Hub, which turns its Smart TVs into a video game streaming platform. The core of the technology is that it allows users to play video games on … [Read more...] about Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub