By Gary Symons TLL Editor in Chief Amazon is the dominant force in the Western world when it comes to ecommerce, with the one exception of pro-sports branded sports gear and memorabilia, and that's because the market is largely cornered by Fanatics. Now, that may be changing due to a game changing new partnership between the National Football League, Fanatics, and Amazon. The … [Read more...] about Fanatics Partners With NFL and Amazon In Major Strategic Shift
Ecommerce
Forbidden Planet Releasing New Merch Based on Classic Paramount Films
Forbidden Planet, a pop culture product developer, has partnered with ViacomCBS to release new merchandise featuring several of Paramount Pictures classic films, including Forrest Gump, Top Gun, and the hilarious cult classic Galaxy Quest. In total seven Paramount films are included in the new range of apparel and giftware that will be released through Forbidden Planet's … [Read more...] about Forbidden Planet Releasing New Merch Based on Classic Paramount Films
Toys R Us Is Back in Business … Again
Big news for those in the toy and toy licensing industry, as brand management company WHP Global announced Monday it has acquired the controlling interest in Tru Kids, the parent company of Toys R Us, Babies R Us and the Geoffrey the Giraffe brand. Toys R Us has struggled to survive in a world beset by a rapid shift to e-commerce, and filed for bankruptcy protection in 2017. … [Read more...] about Toys R Us Is Back in Business … Again
Twin Studies Predict Strong Recovery For Licensing and Retail
By Gary Symons TLL Editor in Chief Two key reports released over the past two weeks illustrate the devastating impact of COVID-19 on the licensing and retail industries … but they also paint an encouraging picture for the economic recovery of both sectors as vaccination programs roll out in America and around the world. License Global released its report—COVID-19: What … [Read more...] about Twin Studies Predict Strong Recovery For Licensing and Retail
Discounters, Specialty Channels Drive Licensed Entertainment/Character Sales in 2019
Contact the editor at karina@plainlanguagemedia.com Brick-and-mortar channels fielded 81.2% of all licensed entertainment- and character-based sales in 2019, according to TLL’s Annual Licensing Business Survey. Physical retail’s share of U.S. and Canadian sales has decreased from 86.0% in 2009, when TLL began tracking this data. Since then, ecommerce channels have jumped … [Read more...] about Discounters, Specialty Channels Drive Licensed Entertainment/Character Sales in 2019
Fashion, Corporate Trademarks Drive Licensed Sales through Ecommerce Channels in 2018
Contact the editor at karina@plainlanguagemedia.com In 2018, licensed retail sales through online/ecommerce channels reached $13.7 billion in the U.S. and Canada, up 4.7% from the previous year. In comparison, sales through brick and mortar channels were up just 0.8% compared to the previous year. Licensed sales through ecommerce make up 12.4% share of all sales in the U.S. … [Read more...] about Fashion, Corporate Trademarks Drive Licensed Sales through Ecommerce Channels in 2018