The Licensing Letter

Hardware

TLL Exclusive: SPLiCE Says Landmark Ruling An Existential Threat to Licensing Industry

Black + Decker and Walmart Lose Appeal in Class Action Lawsuit Main Takeaways: Black + Decker and Walmart are successfully sued for selling a coffeemaker that was branded by Black + Decker, but manufactured by licensee Applica Consumer Products SPLiCE contends the ruling could “potentially undermine the licensing industry as a whole” SPLiCE Corporate Counsel warns, “If … [Read more...] about TLL Exclusive: SPLiCE Says Landmark Ruling An Existential Threat to Licensing Industry

Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets

By Allison Watkinson TLL Reporter Asembl has teamed up with Diageo’s Bundaberg Rum and ToolPRO on an exclusive, co-branded tool cabinet for Supercheap Auto. Asembl is a strategic and research driven brand extension agency with a focus on design, FMCG and lifestyle. The company works with global brand owners to bring new licensed products and service innovations to … [Read more...] about Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets

Sustainable Licensing: Husqvarna Expands Its Power For All Partnership

The equipment giant Husqvarna is expanding a deal with Bosch that increases convenience for consumers buying battery-powered tools. Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with selected products. The alliance, founded by Bosch and Husqvarna Group through its Gardena division in 2020, is one of the world´s … [Read more...] about Sustainable Licensing: Husqvarna Expands Its Power For All Partnership

Trademark Licensing: Craftsman Partners With Acurite On Branded Home and Weather Monitors

The tool and DIY giant CRAFTSMAN has partnered with North America’s number one weather monitoring brand, AcuRite, to launch a range of home and weather monitoring products. The licensing agreement was brokered by Beanstalk, CRAFTSMAN’S global brand licensing agency.  The new line will include multiple home and weather monitoring products, including the following for home … [Read more...] about Trademark Licensing: Craftsman Partners With Acurite On Branded Home and Weather Monitors

Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead

By: Karina Masolova, karina@plainlanguagemedia.com Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter's Annual Licensing Business Survey. The U.S./Canada made up almost 80% of retail sales worldwide in 2016, and, in fact, grew at a faster rate than the rest of the world. The U.S./Canada counted $28 … [Read more...] about Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead

To Join, or Not to Join: Amazon’s Retail Takeover

While some brands are embracing the Amazon marketplace, others are waging war against the ecommerce giant. Brands must make a choice: Deal with the black and/or grey markets, or else become part of the white market. Online/ecommerce grew in distribution channel share by three-tenths of a percentage point last year to reach 11.7% of all licensed sales in the U.S./Canada—or … [Read more...] about To Join, or Not to Join: Amazon’s Retail Takeover

TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive

By Karina Masolova At $27.6 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2015, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter's Annual Licensing Business Survey. But while it may be big, the corporate segment was also devoid of drama growing at a slow … [Read more...] about TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive

Licensed Housewares at IHHS

Retail sales of licensed housewares goods in the U.S. and Canada grew a 1.5% in 2015 after a flat perfomance in 2014, according to The Licensing Letter’s Annual Licensing Business Survey. And as consumer confidence in the economy grows, sales are only expected to increase. The International Home + Housewares Show (IHHS) in Chicago offers a glimpse of licensing activity in … [Read more...] about Licensed Housewares at IHHS