FREE Trademark Search Report:
How To Do A Trademark Search

Get this FREE report now to: Perform a trademark search quickly and easily; Protect your brand—legally!; Save time and money with a trademark public search; Avoid potential legal conflicts

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

Sustainable Licensing: Husqvarna Expands Its Power For All Partnership

The equipment giant Husqvarna is expanding a deal with Bosch that increases convenience for consumers buying battery-powered tools.

Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with selected products. The alliance, founded by Bosch and Husqvarna Group through its Gardena division in 2020, is one of the world´s largest cross-brand battery alliances, enabling consumers to use the same battery for multiple devices in and around their home and garden.

Electrification is changing society and is essential to the transition to a low-carbon economy. However, batteries that are not cross compatible result in too many batteries being purchased, and can cause increased electronic waste.

The Power For All Alliance is a licensing deal that aims to increase cross-compatibility, reducing costs for consumers and potentially the amount of electronic waste.

Husqvarna Group says it aims to be a leader in this transition. The company develops and manufactures high-performing 36V and 94V battery solutions in-house, with the aim of maximizing performance and providing tailored solutions for professionals and consumers.

In addition, and to continue to drive the consumer adoption of battery-powered products, the Group is also using the Power for All 18V battery platform for more cost optimized consumer solutions.

“We are now expanding this collaboration by adding selected products from the Husqvarna brand to our Gardena and Flymo brands that already were part of this alliance,” the company announced. “With a focus on consumer smart, cost-efficient battery solutions, Husqvarna is looking to launch a whole new range for garden owners within the coming year, which will be compatible with the Power for All battery system.”

The Power for All Alliance

The Power for all Alliance is based on a common 18V battery system produced by Bosch for all brands affiliated with the alliance, enabling consumers to use the same battery and charger for multiple devices, regardless of manufacturer. The Alliance was founded by Bosch and Gardena in 2020 and now includes ten well-known manufacturers of battery-driven products for use in the home and garden. There are an installed base of around 25 million of these batteries on the market.

Husqvarna wants to see that number increase, as it aims to reduce carbon emissions through the replacement of gas-powered devices, like chainsaws, with electrically powered alternatives.

Husqvarna Group has developed a complete and growing range of battery-powered products for the forest, garden and light construction industries, with the ambition to electrify 67% of its motorized products by 2026.

One example is the launch of the 94V battery-powered K1 PACE power cutter for the construction industry, ensuring performance equivalent to a fossil-fuel powered power cutter.

Another recent key launch was that of CEORA, a battery-driven professional autonomous solution revolutionizing the commercial green space. Each division has a battery product offering that is quickly evolving. A few examples are chain saws, trimmers, blowers, hedge trimmers, lawn mowers and robotic mowers. Husqvarna is producing versions for professional and residential use as well as professional power cutters.

Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging


(-000tll)
()