By Allison WatkinsonTLL ReporterColgate's Bright Smiles, Bright Futures program and Hip Hop Public Health have released a new educational music video called Paste Time. Established in 1991, Colgate’s Bright Smiles, Bright Futures program provides oral health educational resources to underserved communities through partnerships with social impact organizations and community … [Read more...] about Colgate’s BSBF Program Partners With Hip Hop Public Health For Educational Kid’s Music Video
Trademarks/Brands
Cronus Global and Kung Fu Tea Kick Off New Licensing Partnership
Agency to Launch Licensing Program for America’s #1 Bubble Tea Brand The international brand licensing agency is celebrating a bubbly new partnership with bubble tea giant Kung Fu Tea. Cronus Global will be representing Kung Fu Tea for food, beverage, and lifestyle licensing across all consumer products categories. The partnership is intended to tap into the growing, … [Read more...] about Cronus Global and Kung Fu Tea Kick Off New Licensing Partnership
Lightning Report Examines Hottest Trends From Licensing Expo 2023
By Gary Symons TLL Editor in Chief If you're following up on your work at this year's Licensing Expo, then the newly released Lightning Report could be a valuable tool Brand Central Insights and The Licensing Letter have just released the latest edition of the Lightning Report, focusing on the best opportunities coming out of the show. "One thing is clear from Expo … [Read more...] about Lightning Report Examines Hottest Trends From Licensing Expo 2023
Kellogg’s Partners With Sugarland Distilling Co. For Brunch-Inspired Eggo Liqueur
By Allison WatkinsonTLL ReporterKellogg's Eggo brand has partnered with Sugarlands Distilling Co. for a second time to launch Eggo Brunch in a Jar Sippin’ Cream. Eggo is a frozen waffle food brand that has been owned by The Kellogg Company since 1968.The licensing partnership with Sugarland was brokered by Kellogg’s exclusive global food and beverage licensing agency, … [Read more...] about Kellogg’s Partners With Sugarland Distilling Co. For Brunch-Inspired Eggo Liqueur
MrBeast In Legal Battle With Restaurant Licensing Partner
By Gary Symons TLL Editor in Chief Sometimes licensing deals just go bad, and it looks like that's the case for the partnership between YouTube star MrBeast and Virtual Dining Concepts. The partners went into business to create a virtual restaurant chain called MrBeast Burger, but both parties have now filed suit against the other. Currently the #1 individual YouTuber in … [Read more...] about MrBeast In Legal Battle With Restaurant Licensing Partner
Pot Company Tilray Acquires Craft Beer Companies From Anheuser-Busch
By Gary Symons TLL Editor in Chief The cannabis company Tilray Brands has agreed to buy out eight beer and beverage brands from Anheuser-Busch, owner of Budweiser. The move is part of an on-again, off-again relationship between the beer company and the pot company, as parent company AB-InBev was formerly an investor and partner with Tilray. AB-InBev is the world's … [Read more...] about Pot Company Tilray Acquires Craft Beer Companies From Anheuser-Busch
Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups
By Allison Watkinson TLL Reporter Hershey and Sprayground have released a licensed backpack based on the Reese’s Peanut Butter Cup candy brand. Sprayground is a streetwear fashion brand that designs high-quality backpacks, accessories, and apparel. Sprayground first captured worldwide attention when the ‘Hello My Name Is’ backpack debuted over 13 years ago. Sprayground … [Read more...] about Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups
Here’s the Skinny on Wellful’s Acquisition of Jenny Craig
By Allison Watkinson TLL Reporter Wellful, Inc. has added the nutrition and weight management brand Jenny Craig to its portfolio of health & wellness brands. "The Jenny Craig brand is a wonderful addition to Wellful's collection of proven health and wellness brands" said Wellful CEO, Brandon Adcock. "Over the last 40 years, Jenny Craig has been committed to helping … [Read more...] about Here’s the Skinny on Wellful’s Acquisition of Jenny Craig
The New Canadian Eatery Inspired by LEGO Bricks
By Gary Symons TLL Editor in Chief This isn't technically a licensing story, but a new pop-up restaurant in Vancouver, Canada certainly does demonstrate the power of brands. The new eatery Brick Burger will open for two days, serving up food that is created in the shape and color of familiar LEGO bricks. It is not a licensed LEGO collaboration, however, as the organizers … [Read more...] about The New Canadian Eatery Inspired by LEGO Bricks
“That’s Hot:” Paris Hilton Partners With Taco Bell on Volcano Menu
By Allison Watkinson TLL Reporter Taco Bell and Paris Hilton have teamed up on a limited-edition marketing campaign to promote the return of the brand's Volcano Menu. Taco Bell initially introduced the Volcano Menu in 1995 as a limited-edition promotional item for the theatrical release of Paramount Pictures sci-fi movie, Congo. The menu includes the Volcano Taco, the … [Read more...] about “That’s Hot:” Paris Hilton Partners With Taco Bell on Volcano Menu