By Gary Symons TLL Editor in Chief This isn't technically a licensing story, but a new pop-up restaurant in Vancouver, Canada certainly does demonstrate the power of brands. The new eatery Brick Burger will open for two days, serving up food that is created in the shape and color of familiar LEGO bricks. It is not a licensed LEGO collaboration, however, as the organizers … [Read more...] about The New Canadian Eatery Inspired by LEGO Bricks
Trademarks/Brands
“That’s Hot:” Paris Hilton Partners With Taco Bell on Volcano Menu
By Allison Watkinson TLL Reporter Taco Bell and Paris Hilton have teamed up on a limited-edition marketing campaign to promote the return of the brand's Volcano Menu. Taco Bell initially introduced the Volcano Menu in 1995 as a limited-edition promotional item for the theatrical release of Paramount Pictures sci-fi movie, Congo. The menu includes the Volcano Taco, the … [Read more...] about “That’s Hot:” Paris Hilton Partners With Taco Bell on Volcano Menu
Stellantis Launches Fiat 500 Boat With Italian Start-Up Company Car Off-Shore
By Allison WatkinsonTLL ReporterIMG and Stellantis have secured a partnership for the Fiat car brand for a limited-edition Fiat 500-inspired boat by Car Off-Shore.The Car 500 Off-Shore is the latest addition to Fiat’s licensing program developed by the company and its exclusive licensing representative IMG. Created by Car Off-Shore CEO Antonio Galasso, the Car 500 Off-Shore … [Read more...] about Stellantis Launches Fiat 500 Boat With Italian Start-Up Company Car Off-Shore
Licensing Deal Combines Super Mario With Super Oreos
By Allison Watkinson TLL Reporter Mondelēz International has partnered with Nintendo for the release of limited-edition Super Mario-themed Oreo cookies. The limited-edition Oreo x Super Mario cookies feature 16 designs based on heroes, villains and power-ups from the Super Mario entertainment franchise. Each Oreo cookie pack will include a random assortment of the … [Read more...] about Licensing Deal Combines Super Mario With Super Oreos
Authentic Brands Receives Half-Billion Dollar Investment
By Gary Symons TLL Editor in Chief The global brand owner Authentic Brands Group announced it received a $500M investment from its current investor General Atlantic. The global growth equity firm has now invested roughly $2 billion in Authentic. General Atlantic first invested in Authentic Brands in 2017, and while it cashed out on its initial investment, the company … [Read more...] about Authentic Brands Receives Half-Billion Dollar Investment
Paris Baguette Cooks Up Licensing Deal With Lavazza
The 'Queen of Cakes' has whipped up a line of new baking products in a licensing collaboration with bakery cafe Paris Baguette and coffee giant Lavazza. Yolanda Gampp (pictured above) is also known as a judge of FOX TV's Crime Scene Kitchen and is the co-founder of How To Cake It, a popular baking education brand. She worked with the expert chefs from Paris Baguette to … [Read more...] about Paris Baguette Cooks Up Licensing Deal With Lavazza
Compass Coffee Talk Podcast to Feature A Dozen Cousins CEO Ibraheem Basir
By Allison WatkinsonTLL ReporterThe Compass Coffee Talk podcast has secured a guest appearance from Ibraheem Basir, the founder and CEO of sustainable food brand A Dozen Cousins. Hosted by Bill Capsalis and Steven Hoffman, Compass Coffee Talk features conversations with executives from the natural and eco-friendly CPG (consumer packaged goods) industry. The information provided … [Read more...] about Compass Coffee Talk Podcast to Feature A Dozen Cousins CEO Ibraheem Basir
TLL Feature: The Royalty Report a Delicious Take on Licensing
By Gary Symons TLL Editor in Chief It might be due to my own history as a broadcast journalist, but I’ve quickly become a fan of a new podcast, The Royalty Report, by licensing exec Peter Cross of Broad Street Licensing Group and marketing guru Trevor Graham. The premise is a bit like The Hot Ones, the popular interview podcast in which celebrities try to form halfway … [Read more...] about TLL Feature: The Royalty Report a Delicious Take on Licensing
JPatton: The Company That Fiercely Protects Your Brand
Visit the JPatton booth A180 this year at Licensing Expo. By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand protection, only to pay for it later in terms of reputational damage, … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand
True Purpose Enterprises Launches New Culinary Licensing Agency
By Allison WatkinsonTLL ReporterTrue Purpose Enterprises has launched a new brand management business called Eighty Ate for food and beverage licensing. Eighty Ate will offer services to culinary businesses who seek to enter additional retail markets, as well as non-food brands which intend to expand into the food and beverage categories. Formerly run within The Point.1888 as a … [Read more...] about True Purpose Enterprises Launches New Culinary Licensing Agency