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Licensing Tech: BIP Launches an Online Licensing Marketplace

March 3, 2023

Major Licensor Jazwares and Hit Metaverse Gaming Brands Among First to Use the Platform By Gary Symons TLL Editor in Chief Tech company BIP has launched a global IP licensing marketplace, with toy giant Jazwares and metaverse gaming brands already on board. Metaverse games Brookhaven and Jailbreak are among the other brands signed on to the nascent IP licensing … [Read more...] about Licensing Tech: BIP Launches an Online Licensing Marketplace

Food & Beverage: Licensed Vegemite Brownies an Unexpected Taste Treat

March 3, 2023

By Allison Watkinson TLL Reporter Australian food manufacturer Green's has partnered with the Bega Group for a licensed Vegemite Choc Chunk Brownie baking mix. “We are incredibly excited to be partnering with everyone’s favorite spread Vegemite to launch Green’s Vegemite Choc Chunk Brownie," said Green’s Peta Allsopp. "Our baking team has expertly blended the mitey taste … [Read more...] about Food & Beverage: Licensed Vegemite Brownies an Unexpected Taste Treat

Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars

March 3, 2023

Legendary car designer McLaren is marking its 60th anniversary with two replica supercars from LEGO. The companies have been partners for eight years and since then have created six LEGO Speed Champions McLaren cars and two LEGO Technic McLaren models. As McLaren hits this milestone, the supercar maker has teamed up with the LEGO Group to release the first-ever double pack of … [Read more...] about Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars

Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola

March 1, 2023

By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola and Disney's Marvel have launched what may be their largest collaboration in the UK to date. The Multiverse Awaits promotion in an on-pack marketing program in which consumers can win a super-powered getaway to the new Marvel Avengers Campus at Disneyland Paris, and a host of smaller prizes. Launched in … [Read more...] about Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola

TheSoul Publishing Hires Three Agencies for Global Licensing

February 27, 2023

By Allison Watkinson TLL Reporter TheSoul Publishing has partnered with the international licensing agencies J&M Brands, Caravanserai, and Rocket Licensing to develop global consumer product programs. The licensing agencies will collaborate with TheSoul Publishing to expand the reach of its licensed content across Europe for a number of its brands. The main brands … [Read more...] about TheSoul Publishing Hires Three Agencies for Global Licensing

Pacific Swell Secures Multiple Licensees for VP Racing Fuels

February 22, 2023

By Allison Watkinson TLL Reporter VP Racing Fuels and its exclusive licensing agency Pacific Swell Brands have secured several new licensees for the motorsports brands' merchandising program. VP Racing is a manufacturing company known for creating high-performance fuel for land, water and air-based motorsports vehicles. In addition to its professional racing products, VP … [Read more...] about Pacific Swell Secures Multiple Licensees for VP Racing Fuels

The BAGuette: Panera’s Purse for Fashionistas and Foodies

February 10, 2023

By Gary Symons TLL Editor in Chief I don't know about you, but whenever I'm at Fashion Week, I always wish I could pull a Green Goddess Caprese Melt sandwich out of my purse, and just chow down. Well, that dream has become a reality. The sandwich chain Panera has just launched a new purse cleverly called The BAGuette which is perfectly sized to house it's new Toasted … [Read more...] about The BAGuette: Panera’s Purse for Fashionistas and Foodies

Agencies: Borghese Taps Brentwood for Licensing Representation

February 8, 2023

By Allison Watkinson TLL Reporter Brentwood Licensing has entered a licensing representation partnership with the luxury skincare brand Borghese. Brentwood Licensing is a US-based agency that works alongside its clients to create strategic brand extensions and licensing programs. As the new licensing representative for the Borguese brand, Brentwood will be responsible … [Read more...] about Agencies: Borghese Taps Brentwood for Licensing Representation

Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts

February 4, 2023

By Allison WatkinsonTLL ReporterMorton Salt recently partnered with Stan's Donuts & Coffee for a limited-edition Salted Caramel Old Fashioned Donut.Stan's Donuts & Coffee is a U.S. restaurant chain that primarily serves freshly-made donuts, coffee, and all-day breakfast items. The Chicago locations of Stan's Donuts were initially started in 2014 through a partnership … [Read more...] about Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts

Authentic Brands Working With Global Citizen to End Extreme Poverty

February 3, 2023

By Gary Symons TLL Editor in Chief The global brands company Authentic Brands has committed to help Global Citizen's mission to End Extreme Poverty NOW. Global Citizen is the world’s largest international advocacy organization, while Authentic Brands Group is a global brand development, marketing, entertainment, and digital platform. Authentic is also the owner of many of … [Read more...] about Authentic Brands Working With Global Citizen to End Extreme Poverty

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