Smile Makers, a leading global sexual wellness brand, has partnered with Mumsnet, the UK’s largest online community of mothers, to launch The Whisperer, the world's first vibrator designed specifically for mothers. The product was created with the help of Mumsnet’s licensing agent, The Point.888, to tackle the taboo of mothers' sexuality and help new mothers reconnect with … [Read more...] about Smile Makers and Mumsnet Breaking the Taboo of Mothers’ Sexuality
Trademarks/Brands
Who’s News: Former BBC Exec To Lead Partnerships At Insights Family
By Allison Watkinson TLL Reporter The Insights Family has appointed former BBC executive Rachel Bardill to lead their marketing and partnerships team. The Insights Family is a marketing intelligence company that specializes in providing information on kids and families. The company uses data science, machine-learning algorithms, and proprietary technology to provide … [Read more...] about Who’s News: Former BBC Exec To Lead Partnerships At Insights Family
Licensing Market Data: Insights Releases Its Future Forecast for 2023
By Gary Symons TLL Editor in Chief Market intelligence firm The Insights Family has released its annual Future Forecast 2023 report, which predicts 12 key trends in the kids, teens, parents, and family universe to watch out for this year. This is the fifth edition of the Future Forecast 2023, and the The Insights Family says the annual data release is proving to be a highly … [Read more...] about Licensing Market Data: Insights Releases Its Future Forecast for 2023
Finally, Resident Evil Provides Refreshing Beverages for Zombie Hunters
By Allison Watkinson TLL Reporter Capcom has entered a licensing partnership with GameFlavor for a limited-edition drink collection inspired by Resident Evil. Resident Evil, known in Japan as Biohazard, is a survival horror video game and media franchise created by Capcom. The franchise primarily focuses on outbreaks of zombie-like monsters created by infectious viruses, … [Read more...] about Finally, Resident Evil Provides Refreshing Beverages for Zombie Hunters
Licensing Sales Top $315 Billion Says Licensing International
The licensing industry enjoyed a strong year in 2021, despite the lingering impacts of the pandemic. A study by Licensing International says consumers spent $315.5 billion worldwide on licensed merchandise in 2021. That's an increase of 7.75% over 2019. The figures echo research by The Licensing Letter, which showed licensing companies generally saw major gains in … [Read more...] about Licensing Sales Top $315 Billion Says Licensing International
Roku’s New TVs Could Be A Risky Licensing Move
By Allison Watkinson TLL Reporter The streaming device company Roku is planning to release its first line of Smart TVs that are both designed and manufactured by the company itself. The announcement of the new Roku Smart TV product lines was made during the 2023 Consumer Electronics Show in Las Vegas. Prior to this announcement, the tech company had only offered … [Read more...] about Roku’s New TVs Could Be A Risky Licensing Move
Annual Licensing Royalty Trends Report Available Now
The Licensing Letter has released its annual Licensing Royalty Trends Report on the TLL Bookstore. And this year, the report comes with a major difference. Typically the Licensing Royalty Trends Report covers the differences in royalties and revenue, as well as changes in common licensing contract terms, from one year to the next. This year, however, the TLL team studied … [Read more...] about Annual Licensing Royalty Trends Report Available Now
Campbell’s Soup and Kidrobot in a Clever Collab With Andy Warhol Foundation
The world's most famous soup brand is once again working with one of the world's most famous artists, Andy Warhol. The work that originally made Warhol a a pop icon was when he appropriated images from consumer culture and mass media, especially the famous Campbell’s Soup Cans in 1962. The canvases were displayed together on shelves, like products in a grocery aisle. At the … [Read more...] about Campbell’s Soup and Kidrobot in a Clever Collab With Andy Warhol Foundation
Haribo and Falke Release Sweet, Sustainable Socks
By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Haribo and Falke for a co-branded sustainable sock collection. Haribo is a global confectionary manufacturer that is based in Germany. The company is best-known for the Haribo Goldbear candy brand which has been in production since 1960. Haribo products are currently available in more than … [Read more...] about Haribo and Falke Release Sweet, Sustainable Socks
MINI USA and ICECREAM Collection Aims at Saving Polar Bears
By Gary Symons TLL Editor in Chief The quintissentially British car brand MINI is working with the streetwear brand ICECREAM on a new collection focused on its new MINI SE Electric car. The partners are also dedicating proceeds from sales of the collection to Polar Bears International, and their education and outreach efforts dedicated to informing, inspiring, and providing … [Read more...] about MINI USA and ICECREAM Collection Aims at Saving Polar Bears