By Allison Watkinson
The Insights Family has appointed former BBC executive Rachel Bardill to lead their marketing and partnerships team.
The Insights Family is a marketing intelligence company that specializes in providing information on kids and families. The company uses data science, machine-learning algorithms, and proprietary technology to provide its clients with information on consumer trends.
“Marketing and partnerships are such a key aspect of our new strategy, and Rachel is the ideal individual to inspire our expanding marketing and partnership team with her progressive thinking and significant experience,” said Insights Family founder, Nick Richardson.
“Her appointment is a key component of the next stage of our growth strategy and evolution as we take all aspects of the business to the next level.”
Rachel Bardill previously worked at BBC for more than 20 years where she held various positions that focused on the kids and family demographics. She concentrated her skills on analyzing, strategizing, and developing the company’s children and family focused content in multiple categories.
These categories included digital products, app development, games, brand strategy and digital commissioning for multiple large-scale media brands.
“I have always had a strong belief that strategic success is borne from a strong understanding of your audience,” said Rachel Bardill. “Now more than ever, any brand and business needs to have a keen eye on this ever-changing eco-system. The Insights Family is in a class-of-one when it comes to research, data and insights, so it is a genuine thrill that I get to join the team to help build and grow the business. I can’t wait to get started.”
The Insights Family recently released their annual Future Forecast 2023 report on their official website. The report predicts twelve retail and marketing trends in the kids, teens, parents, and family demographics that are expected for next year.