By Allison WatkinsonTLL Reporter Prime Video is releasing a licensed baking competition series called Dr. Seuss Baking Challenge on Dec. 13, 2022. Dr. Seuss Baking Challenge will feature nine teams of two bakers that will compete for a grand prize of $50,000. In each episode, the competitors will be given a challenge based 0n licensed characters and stories from the Dr. … [Read more...] about Prime Video Rings in the Holidays With Dr. Seuss Baking Challenge
Trademarks/Brands
Microsoft and Meta Platforms Partner on Metaverse Expansion
By Allison Watkinson TLL Reporter Microsoft and Meta Platforms have formed a licensing partnership for the metaverse that focuses on virtual productivity and security. Meta Platforms Inc, formerly Facebook Inc, is a global provider of social networking, advertising, electronic devices, and business solutions. Microsoft and Meta's licensing partnership will expand on … [Read more...] about Microsoft and Meta Platforms Partner on Metaverse Expansion
Pinterest and Chefclub Partner on Five New Shows in the US
By Allison WatkinsonTLL ReporterPinterest and Chefclub have entered a strategic partnership to develop five cooking-themed series. The five new original shows are available on the Chefclub Network Pinterest profile in the US starting in October 2022. Pinterest is a popular social media platform that focuses on collecting and sharing images and videos. The site was created by … [Read more...] about Pinterest and Chefclub Partner on Five New Shows in the US
Chanyo Launches the first Smiley Brand Tea House in Beijing
By Allison WatkinsonTLL ReporterThe first-ever tea house based on the international SMILEY IP has opened in Beijing Chaoyang Joy City. The new SMILEY tea house is operated by the popular Chinese food and catering franchise, the Chanyo Cater Group. The Chanyo Cater Group currently operates more than 6,000 restaurants. The company has developed a tea menu based on original leaf … [Read more...] about Chanyo Launches the first Smiley Brand Tea House in Beijing
Food & Beverage: Corona Opening a Beer Store With a Difference
By Gary Symons TLL Editor in Chief There are beer stores, and then there's Corona's version of a beer store. Corona's parent company AB InBev has announced the European launch of its online Corona lifestyle store, in collaboration with sports and lifestyle retail company Cube Partnership. The deal was brokered by IMG, AB InBev’s exclusive licensing representative in … [Read more...] about Food & Beverage: Corona Opening a Beer Store With a Difference
Food & Beverage: Evil Genius Toasts White Castle Centennial With New Beer
By Allison Watkinson TLL Reporter Brandgenuity has brokered a licensing agreement between White Castle and Evil Genius for a limited-edition beer called It Hits Different. Founded in 2011, The Evil Genius Beer Company is a craft beverage producer that incorporates pop-culture references in its product names. Evil Genius currently distributes its products in 10 states and … [Read more...] about Food & Beverage: Evil Genius Toasts White Castle Centennial With New Beer
Dukal Partners With Operation: Hat Trick To Support Veterans
By Allison Watkinson TLL Reporter Operation: Hat Trick is teaming up with healthcare product manufacturer Dukal for a line of licensed bandages to support war veterans. Founded in 2007 by Dot Sheehan, Operation: Hat Trick is an American non-profit organization dedicated to providing support to wounded veterans through the sale of branded merchandise and products. Since 2014, … [Read more...] about Dukal Partners With Operation: Hat Trick To Support Veterans
Paddington Bear Extends Partnership With UNICEF
By Allison Watkinson TLL Reporter The Paddington Bear brand is continuing its licensing agreement with the non-profit charity organization, UNICEF. Originally created by Michael Bond in 1958, the Paddington Bear franchise is currently owned by the film production company, StudioCanal. The brands' partnership with UNICEF includes educational fundraising products for the … [Read more...] about Paddington Bear Extends Partnership With UNICEF
TLL Exclusive: SPLiCE Says Landmark Ruling An Existential Threat to Licensing Industry
Black + Decker and Walmart Lose Appeal in Class Action Lawsuit Main Takeaways: Black + Decker and Walmart are successfully sued for selling a coffeemaker that was branded by Black + Decker, but manufactured by licensee Applica Consumer Products SPLiCE contends the ruling could “potentially undermine the licensing industry as a whole” SPLiCE Corporate Counsel warns, “If … [Read more...] about TLL Exclusive: SPLiCE Says Landmark Ruling An Existential Threat to Licensing Industry
Licensing Law: Lindt Triumphs in Battle of the Bunnies
By Gary Symons TLL Editor in Chief If you live in a country that celebrates Easter, you've seen them. Rank after rank after rank of sparkling golden bunnies, their gilt foil concealing the decadent Swiss chocolate underneath. What you may not have known is that Lindt's legendary Easter bunny confections have been involved in more than one pitched battle over copyright and … [Read more...] about Licensing Law: Lindt Triumphs in Battle of the Bunnies