Jewel Branding & Licensing has been chosen to represent Breathe Live Explore, a creative brand founded in 2019 by Nigerian artist Oris Eddu. Breathe Live Explore embraces the joy of slow living through designs that stem from a place of mindfulness and active participation. “As humans, the things we see, feel and interact with directly or indirectly impact us," Eddu … [Read more...] about Jewel To Represent Breathe Live Explore for Global Licensing
Trademarks/Brands
Thomson Expands into India Appliance Market Through Flipkart License
The French consumer electronics brand Thomson has launched small home appliances in India, in partnership with the leading Indian retailer Flipkart. The collaboration was facilitated by India’s leading brand licensing agency LicenseWorks, on behalf of Thomson. LicenseWorks is the leading full-service brand licensing agency in India specialized in the strategic brand … [Read more...] about Thomson Expands into India Appliance Market Through Flipkart License
The Brand Liaison to Lead Licensing for Evenflo’s ExerSaucer Brand
The Evenflo Company announced it has appointed The Brand Liaison to lead a licensing program for its baby brand ExerSaucer. ExerSaucer has been helping parents for decades, keeping their babies safe, happy, and engaged for over 25 years, including creating the original baby activity center. Whether bouncing, twisting, or turning, ExerSaucer by Evenflo is like a playground for … [Read more...] about The Brand Liaison to Lead Licensing for Evenflo’s ExerSaucer Brand
Licensing Law: Gibson Wins Landmark Trademark Ruling For Iconic Guitar Designs
By Gary Symons TLL Editor in Chief Legendary guitar-maker Gibson has won a huge victory in a trademark case, aptly decided by a jury in Nashville, aka Music City. As a result, the court has ordered an injunction permanently prohibiting Armadillo (aka Dean Guitars) from using Gibson's classic designs and marks, including the ES, SG, the Flying V, Explorer Trademarks, and … [Read more...] about Licensing Law: Gibson Wins Landmark Trademark Ruling For Iconic Guitar Designs
Food Licensing: Feel the Power of the MoonPie!
MoonPie brand collaborates with Finaflex and RYSE for the simultaneous national launch of MoonPie Protein products By Allison Watkinson TLL Reporter MoonPies just got better, and better for you, as LMA brokered a deal to bring the brand into the area of functional food products. Lisa Marks Associates says MoonPie has signed with Finaflex and RYSE for products that bring the … [Read more...] about Food Licensing: Feel the Power of the MoonPie!
FREE Trademark Search Report
How To Do A Trademark Search Get the ultimate guide for doing a trademark search—to protect your brand, save time and money, and avoid legal conflicts, for FREE right now! Dear Licensing Professional, If you want to do a trademark search—the quick and easy way—you’ve come to the right place! Because with this FREE report, How To Do A Trademark Search, you have the best advice … [Read more...] about FREE Trademark Search Report
Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch
By Allison Watkinson TLL Reporter The racing and automotive brand Motul has launched a new luxury watch, in partnership with car-crazy watchmaker Depancel. Motul and Depancel are both companies that are connected to ... and some would say obsessed with ... the world of car brands and auto racing. To mark their signature interest, the two companies have now released a new … [Read more...] about Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch
Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt
By Allison Watkinson TLL Reporter Yoplait has partnered with Kraft Heinz to create a limited-edition offering of Kool- Aid flavored Yoplait yogurts. The licensing deal was brokered by the Kraft Heinz exclusive licensing agency Brand Central. Brand Central is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, … [Read more...] about Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt
Game Licensing: James Bond’s Aston Martin to Race in Rocket League
By Allison Watkinson TLL Reporter The video game developer Psyonix has partnered with Metro Goldwyn Mayer and Aston Martin for the 60th anniversary of James Bond: 007. The collaboration between the three companies centers around licensed James Bond-themed content for Psyonix's popular video game, Rocket League. Originally founded in 1924, Metro Goldwyn Mayer is the owner of … [Read more...] about Game Licensing: James Bond’s Aston Martin to Race in Rocket League
Sprayground Releases Tasty Backpacks With Jolly Rancher Theme
The fashion brand Sprayground is teaming up with Hershey's Jolly Rancher brand to create a Green Apple themed backpack. Taking inspiration from the candy's bright colors and bold Jolly Rancher flavors, the backpack combines the Jolly Rancher Green Apple color with Sprayground's fashion-forward aesthetics. The backpack features a translucent design as well as an eye-catching … [Read more...] about Sprayground Releases Tasty Backpacks With Jolly Rancher Theme