By Gary Symons TLL Editor in Chief The licensing powerhouse Barbie has just inked deals for a Barbie-themed 'StreamHouse' with Verizon, and a licensed doll likeness of prima ballerina Maria Tallchief. Barbie's collaboration with Verizon is the brand's first, and will see the iconic character's DreamHouse transformed into a StreamHouse, demonstrating Verizon's range of … [Read more...] about Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
Trademarks/Brands
Who’s News: Jenna Bromberg to Head Marketing & Licensing for Papa John’s
By Allison Watkinson TLL Reporter Papa John's International has appointed Jenna Bromberg to serve as the company's new chief marketing officer. Bromberg will also be responsible for overall management of the company's brand licensing program. “Jenna’s track record of building strong brands and driving innovative marketing campaigns makes her the ideal leader to help … [Read more...] about Who’s News: Jenna Bromberg to Head Marketing & Licensing for Papa John’s
Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
TLL Staff In a creative collaboration with Universal Pictures, Lexus has revealed two custom-wrapped vehicles inspired by the beloved witches of Oz in the upcoming cinematic adaptation of Wicked. Set to make their debut at the green-carpet premiere on November 9 at the Dorothy Chandler Pavilion in Los Angeles, the eye-catching Elphaba TX and Glinda TX models channel the … [Read more...] about Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
Free Rein x Stetson Cowboy Coffee Puts the Yee-Haw in Your Mornings
By Allison Watkinson TLL Reporter Free Rein Coffee and Stetson have announced a collaborative partnership for two limited-edition, co-branded Cowboy Coffee Kits. Available in either Ground Beans or Pod versions, each Cowboy Coffee Kit features a unique coffee blend called Trailblazer that is packaged in an exclusive gift set that contains two locally-crafted ceramic … [Read more...] about Free Rein x Stetson Cowboy Coffee Puts the Yee-Haw in Your Mornings
Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal
By Allison Watkinson TLL Reporter Ono Hawaiian BBQ and Walt Disney Animation Studios have launched a collaborative partnership for a new Moana 2 Ono Keiki meal. Founded in 2002, Ono Hawaiian BBQ is a casual restaurant known for its Hawaiian cuisine-inspired dishes that are prepared from scratch daily and grilled to order. The licensing promotion between Ono Hawaiian … [Read more...] about Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal
The Met and Sedar Global Partner on Licensed Home Goods
By Allison Watkinson TLL Reporter The Met has partnered with Sedar Global for a collaborative home goods collection that features licensed art pieces from The Met's archive. The collaborative partnership will encompass multiple distinct product ranges that focus on different artistic themes. The licensed collections will include a range of product categories such as … [Read more...] about The Met and Sedar Global Partner on Licensed Home Goods
TLL Reports Increases in Reader and Ad Engagement
TLL Staff The Licensing Letter has seen a massive uptick in both reader and advertising engagement, according to the company's head of advertising sales, Ingrid Dilschneider. "The growth our platforms have seen with open and click-through rates has been nothing short of phenomenal," Dilschneider said. "I've been in the marketing industry for a long time, and I haven't … [Read more...] about TLL Reports Increases in Reader and Ad Engagement
Anti Social Fashion Inspired by the Goodyear Blimp
By Allison Watkinson TLL Reporter Anti Social Social Club (ASSC) has launched a collaborative licensing partnership with Goodyear for a limited-edition fashion collection inspired by the Goodyear blimp. The products included in the Goodyear x ASSC capsule collection will be a range of t-shirts, hoodies, license plate frames, spork-tek hats and stainless-steel … [Read more...] about Anti Social Fashion Inspired by the Goodyear Blimp
Blade Runner 2049 Suing Tesla for Copyright Infringement
By Gary Symons TLL Editor in Chief This may be the most '2024' news story I've seen yet, especially for the licensing industry. Combining artificial intelligence, copyright infringement, sci fi movies, robot taxis, Tesla, and a brash move by Elon Musk, a new lawsuit from the makers of Blade Runner 2049 is like a mashup of 2024 doom-scrolling headlines. Blade Runner 2049 … [Read more...] about Blade Runner 2049 Suing Tesla for Copyright Infringement
Magnolia Bakery’s Delicious Cannabis Licensing Deal
By Gary Symons TLL Editor in Chief The New York baking institution Magnolia Bakery has signed a deal with incredibles for a line of cannabis-infused chocolate treats. In other words, you can get the munchies and deal with the munchies at the same time! The new products will be sold through RISE Dispensaries in the states of New York and New Jersey. Incredibles is an … [Read more...] about Magnolia Bakery’s Delicious Cannabis Licensing Deal