By Allison Watkinson TLL Reporter Burger King France has launched a campaign featuring licensed characters from Miraculous and Ghostforce. The promotional campaign is a partnership with the brand owners, Miraculous Corp and Zag. “At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences … [Read more...] about Burger King France Launches Campaign With Miraculous and Ghostforce
Trademarks/Brands
Bed Bath & Beyond Signs Second Strategic Partnership in a Week
By Gary Symons TLL Editor in Chief Kirkland's, Inc. has announced a major new strategic partnership with Beyond, Inc.'s Bed Bath & Beyond brand. The deal is aimed at rejuvenating the iconic retailer through a neighborhood store strategy, and includes a major financial investment from Beyond. This collaboration will see Kirkland's Home locations serve as the … [Read more...] about Bed Bath & Beyond Signs Second Strategic Partnership in a Week
Bed Bath & Beyond Returns in Strategic Partnership With The Container Store
By Gary Symons TLL Editor in Chief Bed Bath and Beyond, thanks to a strategic agreement with The Container Store, which has also struggled in recent years. Bed Bath and Beyond went out of business in 2023, but was then bought out by Beyond Inc., which is now investing $40 million in the Container Store as part of this strategic alignment. Beyond Inc. is a major player … [Read more...] about Bed Bath & Beyond Returns in Strategic Partnership With The Container Store
Reebok Dives Into Sports Nutrition With Generation Joy
TLL Staff The global sports brand Reebok has announced a partnership with Generation Joy to launch innovative performance and nutritional products. The partners say they are aiming to revolutionize sports nutrition by delivering high-quality, effective and research-backed products for the sports and performance nutrition market. Through the partnership, Generation Joy … [Read more...] about Reebok Dives Into Sports Nutrition With Generation Joy
Universal Pictures and Absolut Conjuring Up Some ‘Wicked’ Cocktails
By Gary Symons TLL Editor in Chief Premium alcohol brand Absolut has put together a Wicked-themed cocktail kit to mark the release of the highly anticipated film. Absolut is also the official spirits partner for the Universal Pictures' film, which arrives in theaters on November 22. Absolute says it is "toasting to the power of friendship and inclusivity" by offering Wicked … [Read more...] about Universal Pictures and Absolut Conjuring Up Some ‘Wicked’ Cocktails
McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual
By Gary Symons TLL Editor in Chief McDonald's is offering virtual, in-game items for its new Genshin Impact Happy Meals, instead of physical toys. As well, the restaurant chain is collaborating with the massive hit video game by bringing a variety of Genshin Impact-themed items to its menu. McDonald’s and game developer Hoyoverse announced a new partnership, … [Read more...] about McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual
IHOP is Working For The Weekend With Rock Band ‘Loverboy’
By Gary Symons TLL Editor in Chief The restaurant chain IHOP is partnering up with rock band Loverboy to launch its new value meals with a remix of the hit song 'Working for the Weekend'. The song will become part of the marketing promotion in which IHOP is "bringing the weekend to the weekday" by inviting guests to enjoy its new House Faves menu, Monday through … [Read more...] about IHOP is Working For The Weekend With Rock Band ‘Loverboy’
A.1. and Epicurean Butter Launch Buttery Steakhouse Flavor Collaboration
By Allison Watkinson TLL Reporter The A.1. sauce brand has launched a licensing collaboration with Epicurean Butter for the production of a new dairy product called A.1. Steakhouse Butter. Founded in 2004 by Chef John Hubschman and his wife Janey Hubschaman, Epicurean Butter is a family-owned business that utilizes John’s 20 years of experience as an executive chef to develop … [Read more...] about A.1. and Epicurean Butter Launch Buttery Steakhouse Flavor Collaboration
Gordon Ramsay Co-Develops Pro Quality Appliances With THOR Kitchen
By Gary Symons TLL Editor in Chief THOR Kitchen and Gordon Ramsay have developed a line of pro-quality kitchen appliances for the home, that would be suitable for a Michelin-starred restaurant. THOR Kitchen is a global leader in high-performance kitchen appliances, with a mission to elevate home kitchens and empower home chefs to reach new culinary heights with … [Read more...] about Gordon Ramsay Co-Develops Pro Quality Appliances With THOR Kitchen
C4 Launches Explosive Flavor Collaboration with Hershey’s
By Allison Watkinson TLL Reporter Nutrabolt's C4 beverage brand has partnered with the Hershey Company for a line of co-branded energy drinks and performance powders. The licensing partnership will include a range of caffeinated energy drinks, pre-workout powders and protein powders that feature flavors from Hershey's portfolio of popular candy brands. The candy brands … [Read more...] about C4 Launches Explosive Flavor Collaboration with Hershey’s