By Gary Symons TLL Editor in Chief Premium alcohol brand Absolut has put together a Wicked-themed cocktail kit to mark the release of the highly anticipated film. Absolut is also the official spirits partner for the Universal Pictures' film, which arrives in theaters on November 22. Absolute says it is "toasting to the power of friendship and inclusivity" by offering Wicked … [Read more...] about Universal Pictures and Absolut Conjuring Up Some ‘Wicked’ Cocktails
Trademarks/Brands
McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual
By Gary Symons TLL Editor in Chief McDonald's is offering virtual, in-game items for its new Genshin Impact Happy Meals, instead of physical toys. As well, the restaurant chain is collaborating with the massive hit video game by bringing a variety of Genshin Impact-themed items to its menu. McDonald’s and game developer Hoyoverse announced a new partnership, … [Read more...] about McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual
IHOP is Working For The Weekend With Rock Band ‘Loverboy’
By Gary Symons TLL Editor in Chief The restaurant chain IHOP is partnering up with rock band Loverboy to launch its new value meals with a remix of the hit song 'Working for the Weekend'. The song will become part of the marketing promotion in which IHOP is "bringing the weekend to the weekday" by inviting guests to enjoy its new House Faves menu, Monday through … [Read more...] about IHOP is Working For The Weekend With Rock Band ‘Loverboy’
A.1. and Epicurean Butter Launch Buttery Steakhouse Flavor Collaboration
By Allison Watkinson TLL Reporter The A.1. sauce brand has launched a licensing collaboration with Epicurean Butter for the production of a new dairy product called A.1. Steakhouse Butter. Founded in 2004 by Chef John Hubschman and his wife Janey Hubschaman, Epicurean Butter is a family-owned business that utilizes John’s 20 years of experience as an executive chef to develop … [Read more...] about A.1. and Epicurean Butter Launch Buttery Steakhouse Flavor Collaboration
Gordon Ramsay Co-Develops Pro Quality Appliances With THOR Kitchen
By Gary Symons TLL Editor in Chief THOR Kitchen and Gordon Ramsay have developed a line of pro-quality kitchen appliances for the home, that would be suitable for a Michelin-starred restaurant. THOR Kitchen is a global leader in high-performance kitchen appliances, with a mission to elevate home kitchens and empower home chefs to reach new culinary heights with … [Read more...] about Gordon Ramsay Co-Develops Pro Quality Appliances With THOR Kitchen
C4 Launches Explosive Flavor Collaboration with Hershey’s
By Allison Watkinson TLL Reporter Nutrabolt's C4 beverage brand has partnered with the Hershey Company for a line of co-branded energy drinks and performance powders. The licensing partnership will include a range of caffeinated energy drinks, pre-workout powders and protein powders that feature flavors from Hershey's portfolio of popular candy brands. The candy brands … [Read more...] about C4 Launches Explosive Flavor Collaboration with Hershey’s
Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More
Crayola Experience Unwraps 'A Magical Circus Adventure' for Christmas This December, Crayola Experience in Orlando is set to dazzle visitors with A Magical Circus Adventure, a special weekend event in collaboration with POMP SNOW & CIRQUEumstance. The event, part of the annual Colorful Christmas celebration, promises a vibrant blend of creativity and festive fun … [Read more...] about Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More
Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear
By Gary Symons TLL Editor in Chief The confectionery brand Chupa Chups has just released an exclusive collection in collaboration with 6IXTY8IGHT, a leading women's fashion brand in Asia. The youthful and feminine collection combines Chupa Chups’ playful spirit with 6IXTY8IGHT’s stylish designs, in a range of apparel from lingerie to casual wear. "Featuring 10 … [Read more...] about Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear
Kona Ice Serves Up Some Cool Licensing with Brandgenuity
America's Top Shaved Ice Franchise Moving Into Food, Toy and Lifestyle Categories TLL Staff The shaved ice brand Kona Ice is moving into licensing, partnering with top agency Brandgenuity. The new partners say that despite summer coming to an end, the mobile food franchise's licensing activities are just starting to heat up. Kona Ice is the largest mobile food … [Read more...] about Kona Ice Serves Up Some Cool Licensing with Brandgenuity
Shaquille O’Neal and Hershey’s Announce Shaq-A-Licious XL Gummies
By Allison Watkinson TLL Reporter Shaquille O’Neal has launched a partnership with Hershey's for a new line of oversized candies called Shaq-A-Licious XL Gummies. The Shaq-A-Licious XL Gummies line features two candy types called the Shaq-A-Licious Original and the Shaq-A-Licious Sour. Packaged in green and yellow, the Shaq-A-Licious Sour variety includes tangy pineapple, … [Read more...] about Shaquille O’Neal and Hershey’s Announce Shaq-A-Licious XL Gummies