By Allison Watkinson
TLL Reporter
Anti Social Social Club (ASSC) has launched a collaborative licensing partnership with Goodyear for a limited-edition fashion collection inspired by the Goodyear blimp.
The products included in the Goodyear x ASSC capsule collection will be a range of t-shirts, hoodies, license plate frames, spork-tek hats and stainless-steel cups.
The exclusive collection will feature a co-branded stacked blimp logo as its main graphic that incorporates design elements from both the Goodyear and ASSC brands.
The collection will also include three additional co-branded graphic styles called polished chrome, storm truck and generally low maintenance.
All of the graphic styles included in the collaborative collection will incorporate branding elements and logos from both of the companies.
The limited-edition collection will release exclusively on the Anti Social Social Club e-commerce website on November 2, 2024.
The partnership was facilitated by IMG’s dedicate d brand management division as Goodyear’s official licensing representative.
Launched in 2014, Anti Social Social Club is a streetwear fashion brand that specializes in creating exclusive collections in partnership with brands and artists.
ASSC utilizes a product distribution model that focuses on exclusivity and limited-edition releases to increase its popularity with both collectors and consumers.
Anti Social Social Club has previously collaborated with high-profile brands such as Nike, Vans, True Religion, Comme des Garsons, Samsung, Gran Turismo, EA Sports and more.
Goodyear is an international company that focuses on manufacturing tires and rubber for the automotive industry.