Top digital celebrities including Grace Helbig, Cameron Dallas and Miranda Sings (aka Colleen Ballinger) continue to edge their way toward the linear, aka "old", media still favored by the licensing community. These three and others are making the jump from social media platforms led by YouTube and Vine to longer-form programming on streaming services Netflix, Amazon and Hulu. … [Read more...] about YouTubers Ride Streaming Services Toward Mainstream
Celebrity
360 Degrees to Every Brand
More than ever before, consumers are demanding access to brands on multiple platforms. This is nothing new: companies around the floor have been aware of the need to develop what are now being called "360 programs," where linear and digital entertainment, live experiences like shows and theme parks, social media, advertising and consumer merchandise are all essential parts … [Read more...] about 360 Degrees to Every Brand
Licensed Cannabis the Next Big Thing
This year’s Cannabis World Congress & Business Exposition New York (CWCBExpo NY) welcomed a disparate crowd as businesses sought to stake a claim in an industry estimated to be worth $5.7 billion in the U.S. in 2015, according to ArcView Market Research and New Frontier. While TLL estimates place retail sales of licensed legal cannabis at less than 1% of all industry sales, … [Read more...] about Licensed Cannabis the Next Big Thing
Celebrities With Licensed Marijuana Products
At $2.7 billion, legal marijuana is the fastest growing industry in America; it’s also a potent social cause. So it’s not surprising that so many celebrities have jumped into the business. Here’s a rundown of leading celebrities who’ve been branded for marijuana products. For the latest, see TLL's feature on celebrity chefs who have signed for branded marijuana. Also see TLL's … [Read more...] about Celebrities With Licensed Marijuana Products
To Sell Shark Tank Goods, Cuban Makes Bet on
E-Commerce
Celebrity entrepreneur Mark Cuban is making a new investment in e-commerce, the fastest growing retail channel for licensed goods. Cuban's eponymous Mark Cuban Collection of products featured on the TV show Shark Tank debuted June 1 on Amazon.com, forgoing Walmart, Target and other large retailers.
The Mark Cuban Collection is in the Amazon Exclusives store, which stocks … [Read more...] about To Sell Shark Tank Goods, Cuban Makes Bet on
E-Commerce
Rihanna Shows Strength for Puma, Foot Locker
By Marcy Magiera In the competitive world of licensed athletic gear, pop singer and fashion icon Rihanna is riding the demand for athleisure apparel to go toe-to-toe with some of the biggest athletes in the NBA. Athletic retailer Foot Locker on Friday posted its highest quarterly net income ($191 million, up 3.8%) and earnings per share ($1.39) in the company's history, but … [Read more...] about Rihanna Shows Strength for Puma, Foot Locker
Are Celebrity Chefs the Next Wave in Marijuana Branding?
Celebrities have been quick to seize the branding opportunities offered by the $2.7 billion legal marijuana industry. But up to now, most of the celebrity branding deals have involved maverick musicians like Bob Marley, Willie Nelson, Snoop Dogg and other rappers. (See TLL's live chart of celebrities that have lent their names to a marijuana brand.) But a new kind of celebrity … [Read more...] about Are Celebrity Chefs the Next Wave in Marijuana Branding?
Male Celebrities to Bolster H&B
As licensed sales of health and beauty products are flagging (according to The Licensing Letter’s Annual Licensing Business Survey, licensed sales were flat at 0.1% in 2015), men’s products are proving to be a silver lining as one of the fastest growing markets. Former England, Real Madrid and Manchester United star David Beckham, in a deal negotiated with Seven Global, is now … [Read more...] about Male Celebrities to Bolster H&B
Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive
By Glenn S. Demby, Esq. Limited-edition celebrity lines are an old hat for Macy's. But the upcoming Love Bravery line set to debut at 150 stores next week is a bit different. The exclusive apparel and accessories collection comes from not one, but two, slightly offbeat celebs who don't normally do many of these deals—Lady Gaga and Sir Elton John. Love Bravery is also a … [Read more...] about Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive
Branded Weed in Full Bloom
2016 may be the year the market for celebrity licensed marijuana products finally takes off. Marley Natural, the official Bob Marley cannabis brand, went on sale in California in February, with plans to expand to other U.S. states where cannabis is legal in 2016 and internationally in 2017. Whoopi Goldberg's Whoopi & Maya brand, a line of cannabis products created to … [Read more...] about Branded Weed in Full Bloom