Update: Oct. 9, 2015 A live version of the Licensed Digital Celebs chart is now available here. “In the future, everyone will be famous for 15 minutes.” —Andy Warhol Had he lived a couple of more decades, Warhol may have revised his famous prediction. While mass media did, in fact, turn ordinary people into worldwide celebrities, social media has made it possible for them to … [Read more...] about Digital Celebrities: YouTube Stars, Bloggers Enter the Licensing Arena
Celebrity
Star Wars: Steer Clear of Celebrity Licensing Pitfalls by Adding 7 Protections to Your Contract
Licensing a celebrity's brand is a great strategy for selling consumer products. But it's also risky. Celebrities are temperamental, especially where their brand is concerned. And if a dispute ensues, that same fame that attracted you to the celebrity in the first place could work against you. Although each case is different, break-ups tend to follow common patterns. The key to … [Read more...] about Star Wars: Steer Clear of Celebrity Licensing Pitfalls by Adding 7 Protections to Your Contract
Marley’s Organic Growth
Marley Natural, the company that licenses the late reggae singer Bob Marley’s name, is adding the most organic of products to its offerings: Marley Natural Fine Cannabis grown from “heirloom Jamaican cannabis strains” as well as creams, topicals, balms, and accessories. The plan is to grow, distribute, and market the product in states where it is legal by the end of 2015. … [Read more...] about Marley’s Organic Growth
Ripped From Headlines
Tightrope artist Nik Wallenda has licensed mobile gaming companies Tapinator and Hyperpower Game Group to release of “SkyBalance by Nik Wallenda,” a licensed mobile game for iOS, Android and Amazon. The game commemorates a live Discovery Channel event in which Wallenda traversed skyscrapers in Chicago. … [Read more...] about Ripped From Headlines
Celebrity Business Models
It’s often difficult to tell celebrity licensing programs from other types of celebrity/corporate relationships and marketing alliances. Two different takes on recently announced deals by music celebrities: Shakira co-developed six baby toys that Mattel’s Fisher-Price is manufacturing and marketing. She is also producing a related web series for mothers. Meanwhile, Beyoncé, … [Read more...] about Celebrity Business Models