The Licensing Letter

Children's Shows

Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations

By Allison Watkinson TLL Reporter WildBrain is launching a wide range of holiday-themed products, content and experiences for its Strawberry Shortcake children's'' brand.The licensed activations and events are intended to support the release of WildBrain’s new CG-animated Netflix special, Strawberry Shortcake’s Perfect Holiday.Strawberry Shortcake recently made an appearance … [Read more...] about Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations

Toikido Partners with Moonbug For PeaKeeBoo Animated Series

By Allison Watkinson TLL Reporter Toikido has partnered with Moonbug Entertainment to create an animated preschool series based on its new, internally-created IP, PeaKeeBoo.Under the terms of the collaborative licensing agreement, Moonbug Entertainment will be responsible for producing the first season of the PeaKeeBoo animated series, which is expected to launch on the … [Read more...] about Toikido Partners with Moonbug For PeaKeeBoo Animated Series

Hasbro Reveals Details for Second U.S. Peppa Pig Theme Park

By Allison Watkinson TLL Reporter Hasbro and Merlin Entertainments have released details on the officially licensed Peppa Pig theme park under construction in North Texas. Located in North Richland Hills, the upcoming theme park will include an assortment of rides, play areas and attractions based on licensed characters from Hasbro's Peppa Pig franchise. Scheduled to open in … [Read more...] about Hasbro Reveals Details for Second U.S. Peppa Pig Theme Park

Horrid Henry Goes Global with Webshop and Licensed Merch from Star Editions

By Allison Watkinson TLL Reporter Novel Entertainment has signed a licensing deal with the global e-commerce platform Star Editions for print-on-demand Horrid Henry merchandise.The Star Editions e-commerce partnership was brokered by Caroline Mickler Limited on behalf of Novel Entertainment. “I'm thrilled with the launch of Star Editions’ latest print-on-demand shop," said Star … [Read more...] about Horrid Henry Goes Global with Webshop and Licensed Merch from Star Editions

Coolabi Appoints Spotlight.1888 as Retail Representative for Clangers IP

By Allison Watkinson TLL Reporter Spotlight.1888 has been appointed to represent Clangers in the UK and Ireland by international media group and rights owner, Coolabi. Clangers is a preschool stop-motion animated series that features a family of mouse-like alien creatures who communicate in whistles and live on a little blue planet in space. Created by Peter Firmin and Oliver … [Read more...] about Coolabi Appoints Spotlight.1888 as Retail Representative for Clangers IP

Brave Bunnies’ Licensing Deals Multiply Like, Well, Bunnies

By Allison Watkinson TLL Reporter WildBrain has secured several international distribution deals for the animated preschool series, Brave Bunnies.Created by Olga Cherepanova, Brave Bunnies follows an adorable bunny family as they visit friends and travel the world in their Bunny Bus."With Brave Bunnies, I wanted to create a series that would encourage children to be curious … [Read more...] about Brave Bunnies’ Licensing Deals Multiply Like, Well, Bunnies

Peppa Pig To Air In Theaters For 20th Anniversary

TLL Staff Hasbro is staging a very special celebration of Peppa Pig, hosting a Peppa's Cinema Party in theaters in Australia, Canada, Ireland, the UK and the United States. The Cinema Party is being launched to help celebrate the 20th anniversary of the Peppa Pig character, which has become one of Hasbro's core brands. Peppa Pig is a British pre-school animated … [Read more...] about Peppa Pig To Air In Theaters For 20th Anniversary

ZAG Appoints New Franchise Marketing Director

A new Franchise Marketing Director has been appointed by ZAG, a global independent animation studio that produces popular brands such as Miraculous and Ghostforce. Michael Berreth, a veteran industry marketing executive who has worked on Disney’s Winnie-the-Pooh and Strawberry Shortcake, will be in charge of developing and implementing marketing strategies for ZAG’s brands … [Read more...] about ZAG Appoints New Franchise Marketing Director

Sesame Workshop Announces New Sesame Street-Themed Live Show

By Allison Watkinson TLL Reporter Sesame Workshop and Round Room Live have announced a new North American tour production called Sesame Street Live! Say Hello. Sesame Street Live! Say Hello will feature officially licensed characters from the Sesame Street TV franchise in a new interactive production.“For over 50 years, Sesame Workshop has worked at the intersection of … [Read more...] about Sesame Workshop Announces New Sesame Street-Themed Live Show