By Allison WatkinsonTLL Reporter Mattel, Inc. marks the 40th birthday of the licensed Masters of the Universe franchise with new content. “We are so excited to celebrate the 40th anniversary of Masters of the Universe," said PJ Lewis, Vice President of Global Marketing and Portfolio Leader at Mattel. "The He-Man brand and everything it represents—including the tenets … [Read more...] about Mattel Celebrates Masters of the Universe 40th Anniversary
Children's Shows
Fay Slift and Fluffy Soufflé to Co-Host the 2023 Kidscreen Awards Ceremony
By Allison WatkinsonTLL Reporter The 2023 Kidscreen Awards Ceremony will be hosted by the children's educators and drag performers, Fay Slift and Fluffy Soufflé. The Kidscreen Summit is a four-day trade show event that focuses on kid's entertainment media. Kidscreen Summit 2023 takes place in Miami and is one of the most important trade shows in the children's entertainment … [Read more...] about Fay Slift and Fluffy Soufflé to Co-Host the 2023 Kidscreen Awards Ceremony
Xilam Animation Makes Waves with Zig & Sharko Season Four Sales
By Allison WatkinsonTLL ReporterXilam Animation has secured several licensing deals for the fourth season of Zig & Sharko, in preparation for the first episode's debut at MIPCOM.Launching in September 2023, season four has been acquired by the studio's longstanding partner Gulli in France, which has also renewed its partnership across the previous three seasons. In … [Read more...] about Xilam Animation Makes Waves with Zig & Sharko Season Four Sales
Adidas Powers Up With Yu-Gi-Oh Partnership
By Allison Watkinson TLL Reporter Konami Cross Media NY has entered an agreement with Adidas Originals for a new line of licensed Yu-Gi-Oh footwear. Founded in 2001 by the Adidas corporation, Adidas Originals is a heritage sportswear brand that focuses on consumer nostalgia. The co-branded Adidas Originals x Yu-Gi-Oh! product line will feature two of the most popular duel … [Read more...] about Adidas Powers Up With Yu-Gi-Oh Partnership
Who’s News: Sesame Workshop Appoints New CFO
By Allison Watkinson TLL Reporter Sesame Workshop has appointed Brett Robinson as Chief Financial Official and Executive Vice President of Finance, Technology, and Facilities. In his new role at Sesame Workshop, Robinson will be responsible for advising on all fiscal matters. This includes annual and long-term planning, accounting, budgeting, risk management, compliance, and … [Read more...] about Who’s News: Sesame Workshop Appoints New CFO
Licensing Giant Hasbro Targets 50% Profit Increase
CEO Chris Cocks Forecasts Major Growth Based on Gaming, Digital and Licensing By Gary Symons TLL Editor in Chief Hasbro's CEO Chris Cocks unveiled a new master plan for the toy and entertainment conglomerate in his first investor day presentation. Cocks took over as CEO in January 2022 after the death of former CEO Brian Goldner. Cocks was previously head of Hasbro's wildly … [Read more...] about Licensing Giant Hasbro Targets 50% Profit Increase
Paddington Bear Extends Partnership With UNICEF
By Allison Watkinson TLL Reporter The Paddington Bear brand is continuing its licensing agreement with the non-profit charity organization, UNICEF. Originally created by Michael Bond in 1958, the Paddington Bear franchise is currently owned by the film production company, StudioCanal. The brands' partnership with UNICEF includes educational fundraising products for the … [Read more...] about Paddington Bear Extends Partnership With UNICEF
Warner Music Album To Celebrate 10 Years of Daniel Tiger
By Allison Watkinson TLL Reporter Fred Rogers Productions and Warner Music are celebrating the 10th anniversary of Daniel Tiger’s Neighborhood with a licensed digital album. “We’re thrilled to continue the 10th anniversary celebration for Daniel Tiger’s Neighborhood with our partners at Warner Music Group’s Arts Music division,” said Matt Shiels, VP of Business and Legal … [Read more...] about Warner Music Album To Celebrate 10 Years of Daniel Tiger
Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change
If you want to clean up the ocean, who better for the job than a sea sponge? By Allison Watkinson TLL Reporter Paramount and Nickelodeon have launched an ocean conservation initiative called SpongeBob SquarePants: Operation Sea Change. Paramount Consumer Products will work with licensing partners to launch SpongeBob branded products that feature sustainable practices … [Read more...] about Sustainable Licensing: SpongeBob Fighting Pollution With Operation Sea Change
MGM Builds Licensing Program For New Wednesday Series
By Gary Symons TLL Editor in Chief The creepy neighbors making up the Addams Family are heading back to the small screen in the new MGM series Wednesday. And already, MGM is pulling out all the stops, launching a broad licensing program for the highly anticipated new comedy. The studio says the new program will span all licensing categories, with a robust line of products and … [Read more...] about MGM Builds Licensing Program For New Wednesday Series