The Licensing Letter

Entertainment/Character

Deadpool and Wolverine Literally Go Together Like Ketchup and Mustard

By TLL Staff Kraft Heinz and Marvel Studios are launching licensed Deadpool and Wolverine collectible accessories, based on the company's ketchup and mustard bottles.The Kraft Heinz x Marvel Studios condiment collaboration is meant to gear fans up for the theatrical release of Marvel Studios’ Deadpool & Wolverine feature film. The limited-edition Deadpool & Wolverine … [Read more...] about Deadpool and Wolverine Literally Go Together Like Ketchup and Mustard

Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day

By TLL Staff Sanrio and Van Leeuwen Ice Cream have partnered to introduce a Hello Kitty 50th anniversary flavor for National Ice Cream Day. The limited-edition Hello Kitty flavor, titled Yummy Berry White Chocolate Truffle, is a blend of white chocolate ice cream with chunks of truffle brownies and swirls of raspberry jam that are made to resemble Hello Kitty’s signature red … [Read more...] about Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day

Stumptown Coffee and Laika Launch Coraline-Inspired Collab

By Allison Watkinson TLL Reporter Stumptown Coffee and Laika have partnered up for a Coraline-inspired collaboration that will include licensed products, themed menu items and in-person experiences. Founded in 2005, Laika is an animation and film production studio that specializes in producing high-quality animated films using a mixture of traditional stop-motion and 3D-CGI … [Read more...] about Stumptown Coffee and Laika Launch Coraline-Inspired Collab

Kartoon Studios Says Expansion Plan Paying Off in 2024

By Gary Symons TLL Editor in Chief Kartoon Studios' gamble on growth has paid off, as the company says it is achieving its goal of becoming "Netflix for kids." The studio says viewership has increased dramatically at the same time the flagship asset Kartoon Channel! is enjoying increased profitability. Typically, most streaming platforms have struggled to attain … [Read more...] about Kartoon Studios Says Expansion Plan Paying Off in 2024

Miraculous Expands Licensing Program in the Middle East and Africa

By TLL Staff Miraculous Corp has announced multiple activations across the Middle East, Turkey, Africa and India for the Miraculous franchise. The new Miraculous licensing activations in the Middle East and Africa was launched in response to a significant increase in viewership throughout the regions.  The activations span a range of categories including live events, … [Read more...] about Miraculous Expands Licensing Program in the Middle East and Africa

Bulldog Secures New Sesame Street Licensing Deals in the UK

By Allison Watkinson TLL Reporter Bulldog Licensing has secured two new UK-based licensing deals for Sesame Street with Heathside Trading and OddBalls. Heathside Trading is a collectibles and gifting company that produces a wide variety of licensed products such as branded toys, games, collectibles, drinkware, accessories and novelty items. In an agreement brokered on behalf of … [Read more...] about Bulldog Secures New Sesame Street Licensing Deals in the UK

CAA to Rep Dr. Seuss In A Box, With A Fox, in Latin America

By Gary Symons TLL Editor in Chief CAA Brand Management has signed a multi-year agreement to serve as the licensing agency for Dr. Seuss Enterprises in Latin America. The news from Dr. Seuss Enterprises CEO Susan Brandt and CAA president Noah Gelbart was so exciting the spirit of Dr. Seuss weighed in personally with this statement: "In the land of Seuss, where the stories … [Read more...] about CAA to Rep Dr. Seuss In A Box, With A Fox, in Latin America

Six Flags x Cedar Fair Merger Creates America’s Largest Theme Park Operator

By Gary Symons TLL Editor in Chief Six Flags Entertainment and Cedar Fair have merged, creating the largest amusement park operator in North America. The deal marks a major shift in the Location-Based Entertainment sector, as well as for licensing, as both companies are heavily involved in the licensing of entertainment IP. Six Flags is now North America’s largest regional … [Read more...] about Six Flags x Cedar Fair Merger Creates America’s Largest Theme Park Operator

21 Seeds Brings Out Tequila Inspired By The O.C.

By Gary Symons Editor in Chief 21SEEDS, the award-winning, female-founded infused tequila brand, is teaming up with Rachel Bilson and Fake Empire for a return to The O.C. The new campaign is being launched under license from Warner Bros. Discovery Global Consumer Products, and features Bilson reprising her role as the 2000s TV icon Summer Roberts, crafting easy-to-make … [Read more...] about 21 Seeds Brings Out Tequila Inspired By The O.C.