By Allison Watkinson TLL Reporter Millimages and Tomorrow x Tomorrow (TXT) are hosting a live Molang and TXT-themed fan event for the K-pop band's fifth anniversary. “K-pop culture is a part of Molang’s brand identity. said Millimages director, Alexandra Algard-Mikanowski. "With TXT members being genuine fans of our Molang, it seemed only fitting to accompany this … [Read more...] about Molang in Concert With Top K-Pop Band Tomorrow x Tomorrow
Entertainment/Character
Wildbrain’s Launching a Year of Sweet Licensing Deals for Strawberry Shortcake
By Allison Watkinson TLL Reporter WildBrain’s Strawberry Shortcake franchise is launching its 45th anniversary with a year-long celebration that includes promotions, collaborations, fan activations and more. “Strawberry Shortcake’s pop culture appeal and enduring legacy make her one of the most iconic and beloved characters in the world," said WildBrain director, Melissa … [Read more...] about Wildbrain’s Launching a Year of Sweet Licensing Deals for Strawberry Shortcake
Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
By Gary Symons TLL Editor in Chief In the world of licensing, knowledge of the latest trends can be key to a successful business, but there are times when, in the pursuit of the latest viral trend, licensees can overlook the appeal of truly classic brands. That’s the raison d'être behind Licensing Works!, an agency that focuses on classic brands that have been around … [Read more...] about Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
Warner Music Releases Licensed Soundtrack Album From Alma’s Way
By Allison Watkinson TLL Reporter Fred Rogers Productions and Warner Music Group’s Arts Music division have launched a licensed soundtrack album for the animated children's series, Alma's Way. “I'm thrilled to continue our partnership with Fred Rogers Productions with the release of these great songs from It's Alma's Way! through Arts Music,” said Warner Music Group … [Read more...] about Warner Music Releases Licensed Soundtrack Album From Alma’s Way
Who’s News: Former Disney Exec Robin Gay Named as Brand Director for Bluey
BBC Studios has announced Robin Gay as the new Brand & Marketing Director for the global hit kids show Bluey. Reporting into Marketing Vice President of Kids & Family, Harriet Newby-Hill, this new role will see Robin leading the global brand and marketing strategy for Bluey, considered one of the top children's shows internationally. Robin’s new role will involve … [Read more...] about Who’s News: Former Disney Exec Robin Gay Named as Brand Director for Bluey
Fans Get a Kick Out of Miraculous-Themed Kung Fu Tea Beverages
By Gary Symons TLL Editor in Chief Kung Fu Tea is getting a superpowered boost, launching two new beverages inspired by the animated hit show action-comedy series Miraculous—Tales of Ladybug & Cat Noir. "We are thrilled to join forces with superheroes Ladybug and Cat Noir who are cherished by fans worldwide," said Matthew Poveromo, Marketing Manager, Kung Fu Tea. … [Read more...] about Fans Get a Kick Out of Miraculous-Themed Kung Fu Tea Beverages
SAG-AFTRA Calling for Ban on Deep Fake Porn After Taylor Swift Targeted by AI
By Gary Symons TLL Editor in Chief Generative AI may have just picked on the wrong celebrity, as millions of fans are furiously attacking porn sites that have posted deep fakes of the Taylor Swift. The actors union SAG-AFTRA is also coming after generative AI deep fakes, once more calling for the US government to ban them, saying the images are “upsetting, harmful and … [Read more...] about SAG-AFTRA Calling for Ban on Deep Fake Porn After Taylor Swift Targeted by AI
Must Read: Licensing Haus Launching Licensing Campaign For Heathcliff’s 50th Anniversary
By Gary Symons TLL Editor in Chief The tough but lovable street cat Heathcliff is back, with a new licensing program marking the popular character’s 50th anniversary. The TLL Top 20 licensing agency Licensing Haus is taking the helm for the new program, which is coming off of two successful launches from streetwear fashion studios The Hundreds and Sleepy Peach. But … [Read more...] about Must Read: Licensing Haus Launching Licensing Campaign For Heathcliff’s 50th Anniversary
Spin Master Engages Wildbrain CPLG to Represent International Hit Unicorn Academy
By Allison Watkinson TLL Reporter Spin Master has signed WildBrain CPLG as its licensing representative for Unicorn Academy in several regions across Europe. The new licensing agreement names Wildbrain CPLG as the official representative for the Unicorn Academy franchise in the Nordics, Iberia, Italy and Benelux. WildBrain CPLG plans to expand Unicorn Academy's … [Read more...] about Spin Master Engages Wildbrain CPLG to Represent International Hit Unicorn Academy
Playmates Creates a Towering Playset For ZAG’s Miraculous Series
By Allison Watkinson TLL Reporter Playmates Toys is expanding the ZAG Heroez Miraculous toy line with a four-foot tall Miraculous Ladybug Paris Heroez Playset. Featuring the iconic Eiffel Tower, the playset puts fans in the heart of the Parisian environment where heroes Ladybug and Cat Noir combat evil doers. The Heroez playset features a working elevator, zip line and … [Read more...] about Playmates Creates a Towering Playset For ZAG’s Miraculous Series