Disney used its D23 fan expo to deliver updates on and promotions for most of the films in its licensed products pipeline…
MARKETING & PROMOTION
Mattel Turns to Crowdsourcing for American Girl Rollout
August 19, 2015
After successfully collaborating on a 70th anniversary YouTube documentary for Thomas the Tank Engine, Mattel has once more turned to crowdsourcing studio Tongal for help with the American Girl launch…
ENTERTAINMENT LICENSING
The Force is Flowing to Disney Theme Parks
August 18, 2015
Star Wars theme park attractions can provide a long-term flow of revenue from ticket fees and royalties on in-park merchandise sales, as well as continuing exposure, for the property…
International Retailing
Betty Boop Undies, E-Store
August 8, 2015
It’s been a busy summer for Betty Boop and her owner King Features. In July, King announced a partnership with Grupo Cortefiel on a Betty Boop clothing and lingerie collection to be sold at the Spanish retailer’s Women’s Secret stores. A few weeks later…
Publishing
Penguin Books Clangers for U.S.
August 8, 2015
Penguin, the worldwide master publishing licensing partner of Clangers, will now take the British property to North America. The latest deal, brokered by Coolabi Group, gives Penguin Group US the right to publish a Clangers picture book and audio CD recording narrated by TV and pop icon William Shatner in the U.S. and Canada. The expected release date is fall 2016…
CORPORATE EARNINGS
What’s Hot & What’s Not in 2015 Licensed Entertainment Property Sales
August 6, 2015
‘Tis the season for corporate earnings reports. Highlights from major entertainment licensors Disney, DreamWorks and Time Warner:…
CONTENT LICENSING
Digital Deals
August 5, 2015
New digital deals, partnerships, and promotions from Outfit7, Hasbro, Mattel, YouTube celebrities, Rainbow, and MLB…
Hello Kitty Hits the Road
August 3, 2015
Hello Kitty, one of the properties widely believed to have been squeezed by Frozen’s wild popularity in 2014, is taking to the road to defend her turf. The Sanrio property, an almost $4 billion globally licensed brand in 2013, is at the center of…
DreamWorks Line Pairs Toons & Designers
July 20, 2015
DreamWorks Animation has teamed with famous fashion designers for Character Clash, a limited edition apparel line featuring an iconic character from the world of comics and cartoons…
Geek Fashion
Her Universe on TV
July 20, 2015
Lionsgate will launch the reality series “Her Universe Fashion Show” as the first original content on its Comic-Con International subscription streaming service next year. The show will follow contestants as they design outfits and plan to model them at Comic-Con next year…