By Allison Watkinson
ViacomCBS Consumer Products has appointed Total Lisensi Global (TLG) as its licensing partner for the Indonesia market.
TLG is also known by its brand name, The Licensing Guy. It is a brand management and licensing agency that focuses on the development of businesses involved in intellectual property. The company has successfully managed the licensing of various product categories and created marketing campaigns for multi-national companies.
“We recognize the immense potential that Indonesia holds for the consumer products business,” said Masakazu Soeda, Vice President of ViacomCBS Consumer Products, Japan, SEA, India. “With the strong appeal of our properties and the TLG team’s deep market expertise, we believe that we will be able to better address local trends and needs, and take advantage of the many opportunities available to deepen the viewing experience and fuel fandom through our products.”
ViacomCBS is a well-known global entertainment and media corporation. It operates over 170 networks in 180 countries. The company was estimated to reach 700 million subscribers worldwide in 2019, making it a core client for TLG.
“The TLG team is excited to leverage our combined decades of experience to supercharge the delivery of exciting new products and experiences for fans in Indonesia. We look forward to working closely with ViacomCBS and local partners,” said Mochtar Sarman, CEO of TLG.
The partnership between VCP and TLG will take effect on January 1, 2022. Led by industry veteran, Mochtar Sarman, the TLG team in Jakarta will take charge of all existing VCP businesses in the area. The team will be responsible for properties from big names such as Nickelodeon, MTV, and Paramount Network.
Properties and franchises available for licensing include popular animated series Avatar: The Last Airbender, Teenage Mutant Ninja Turtles, Dora the Explorer, and more.