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Moxie Named Exclusive Licensing Agency For Albert Whitman Media

The global brand management and licensing agency Moxie & Company has been selected to serve as the exclusive licensing representative on behalf of Albert Whitman Media, including the company’s century-old brand The Boxcar Children.  The… . . . read more

Fine Art Meets Fine Fragrance At Van Gogh Museum

Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and… . . . read more

Random House Partners on Dr. Seuss Schoolbooks

Dr. Seuss has likely taught as many kids to read as anyone on Earth, and now Dr. Seuss Enterprises is getting even deeper into the education business through a partnership with Random House Children’s Books…. . . . read more

Marilyn Monroe Makeup Line Launched By Besamé

Marilyn Monroe, one of the 20th century’s most celebrated actors, just got her own makeup line via a partnership with Authentic Brands Group, owner of the brand. Bésame Cosmetics, an LA-based brand, known for glamorous… . . . read more

NERDS Sponsors Rube Goldberg Machine Contest … For Nerds

RUBE GOLDBERG MACHINE CONTEST WINNERS ANNOUNCED IN 2021 VIRTUAL CHALLENGE There’s something endlessly fascinating about Rube Goldberg machines, those insane chain-reaction contraptions that accomplish simple tasks in hilariously over-complicated ways, using everyday objects. While not… . . . read more

Bob Marley Family Inks Deal With Psychedelic Mushroom Company

The family of reggae legend Bob Marley has signed a multi-year licensing agreement with Silo Wellness, a company operating in the newly developing psychedelic and functional medical mushroom industry. The deal offers Silo the exclusive… . . . read more

Retail Sales of Licensed Merchandise, Based on Estate Properties, U.S. & Canada

Estates

Ruth, Ross & Rogers: America’s Top Personalities

Americans can’t seem to get enough of the three R’s—RBG, Bob Ross, and Mister Rogers. They’re calm, they’re collected, and they’re what we need right now…


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Estates

Estate-based Sales Edge Up 1.0% to Reach $2.29 Billion

Retail sales of licensed merchandise based on estate properties reached $2.29 billion in 2016, up 1.0% from $2.27 in 2015 for the U.S./Canada, according to…


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TLL’s Guide to Estate-based Properties

Estate licensing includes deceased celebrities who would fall under the “Celebrities” category in life. Deceased celebrities whose licensing strategies remain…

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