Contact the Editor at karina@plainlanguagemedia.com. Pantone's 2019 color of the year is Living Coral, a "nurturing" hue that is meant to evoke "lighthearted activity" and "playful expression." Crayola brings children at Chick-fil-A restaurants aseries of five premium toys to encourage creativity and fun. The program is supported by a micro-site on Crayola.com and marketing … [Read more...] about Experiential & Promotional Roundup
Experiential Licensing
A New Kind of Constellation, Stage Shows & Sporting Events
Contact the editor at karina@plainlanguagemedia.com. As part of its 10th year anniversary celebrations, Toho's Godzilla gets a constellation courtesy of NASA and scientists with NASA’s Fermi Gamma-ray Space Telescope. While the most well-known 88 constellations, such as Orion and Cassiopeia, are devised by International Astronomical Union (IAU), the staff of NASA’s Goddard … [Read more...] about A New Kind of Constellation, Stage Shows & Sporting Events
NYCC 2018: A Bigger, Badder Nostalgia Rush
By Karina Masolova. Contact the Editor at karina@plainlanguagemedia.com. Now in its 13th year, New York Comic Con (NYCC) emerged bigger than ever before as an estimated 250,000 attendees occupied the Jacob Javits Center and off-site locations like the Hammerstein Ballroom and Madison Square Garden (for large panels) as well as 10 blocks north at Pier 94 (hosting Anime Fest … [Read more...] about NYCC 2018: A Bigger, Badder Nostalgia Rush
Roundup: M&A, Experiential & Media
Contact the Editor at karina@plainlanguagemedia.com. TLL rounds up the top news impacting licensing this week. Experiential Procter & Gamble strikes a deal with franchised house cleaning service The Maids for the use of its Mr. Clean brand in promotions, advertising, and sales materials. Omaha, Neb.-based company The Maids has locations in over 40 states and 3 Canadian … [Read more...] about Roundup: M&A, Experiential & Media
Experiential & Content Initiatives: From Theme Parks to Boxing Matches
Contact the Editor at karina@plainlanguagemedia.com. CBS Films enters into an exclusive national partnership with Six Flags Entertainment for a unique Halloween theme park experience that brings horror flick Hell Fest to life in CA, NJ, and IL. New themes areas include The Mausoleum, an increasingly narrow hall that forces guests to feel the touch of death; The Mask Room, a … [Read more...] about Experiential & Content Initiatives: From Theme Parks to Boxing Matches
Experiential Outburst: Mickey, Munchies & More
Contact the Editor at karina@plainlanguagemedia.com. As part of Mickey Mouse's 90th anniversary celebrations, the House of Mouse brings its central character to the forefront with an interactive New York art exhibition—Mickey: The True Original Exhibition. The 16,000 sq. ft. exhibition from Disney Parks, Experiences & Consumer Products features larger-than-life multimedia … [Read more...] about Experiential Outburst: Mickey, Munchies & More
Retail & Experiential: Theme Parks, Amazon Go & More
A Nickelodeon theme park is headed to the Mall of China in Chongqing, China. The 28,000 sq. meter (or just over 300 sq. ft.) park will showcase 29 attractions and 14 Nick properties, including SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, and PAW Patrol. The theme park is slated to open in 2020. Animaccord and Italian theme park Leolandia will open a … [Read more...] about Retail & Experiential: Theme Parks, Amazon Go & More
Experiential Watch: Stage Shows, Events & Attractions
Discovery Consumer Products collaborates on a line of apparel and accessories with British pop artist Philip Colbert of The Rodnik Band. Labelled Discovery Shark, the dedicated pop-up shop opened at Old Spitalfield's Market in the U.K. leading up to the Discovery Channel's week-long event of shark programming. Zag Heroez Entertainment partners with Mills Entertainment to … [Read more...] about Experiential Watch: Stage Shows, Events & Attractions
Property Guys: Disney, Nintendo & Other Empires
By Karina Masolova, karina@plainlanguagemedia.com. The Walt Disney Co. signs a 99-year lease for $650 million at 4 Hudson Sq., New York. The media conglomerate is expected to build a new headquarters at the downtown Manhattan location taking up over 1.2 million sq. ft. The high-tech, energy-efficient project will consolidate production and studio spaces from the Upper West … [Read more...] about Property Guys: Disney, Nintendo & Other Empires
Esports Watch: New Leagues & Expansions
Goldman Sachs reports that the esports market will see revenues hit $2.17 billion by 2023, with a compound annual growth rate of 18.6%, according to a Reuters report. The revenue total includes media rights, ticket sales, merchandise, sponsorship, publisher fees, and direct advertisement. Talent agency UTA makes two acquisitions in the esports area: Press X, an esports talent … [Read more...] about Esports Watch: New Leagues & Expansions