By Richard Gottlieb Mattel and Hasbro have been busy turning their favorite toys into movies. Two of these movies, Barbie and Dungeons & Dragons: Honor Among Thieves, have 2023 release dates. The other four are in various stages of development. As I reviewed the available articles on these movies, it struck me just how challenging it must be for a toy company to make a … [Read more...] about Coming to a Theater Near You: Six Toy-Based Movies from Mattel and Hasbro
Film
Reindeer In Here Products Landing In Target For Xmas
By Allison Watkinson TLL Reporter Paramount Consumer Products is launching an exclusive product collection for the upcoming premiere of the CBS Original, Reindeer In Here. Reindeer In Here is an animated holiday special based on a book of the same name by author Adam Reed. Reindeer In Here follows Blizzard (Blizz) and his friends’ as they band together to save the future … [Read more...] about Reindeer In Here Products Landing In Target For Xmas
Bob Iger Returns as CEO in Major Disney Shakeup
By Gary Symons TLL Editor in Chief After a rough two years for the Walt Disney Company, Robert Iger has been reappointed as the company's CEO. Iger will replace Bob Chapek, who has stepped down from the position of CEO. Iger spent more than 40 years at Disney and also ran the company as CEO during 15 of its most successful years, overseeing massive growth that made … [Read more...] about Bob Iger Returns as CEO in Major Disney Shakeup
ZAG Stages Its First Dedicated Brand Summit
New Licensing Partners Announced For Flagship Show Miraculous The animation house ZAG is hosting its first-ever brand summit in Mexico City, thanks to soaring ratings in Latin America. The award-winning studio says that, since establishing a dedicated office in Mexico in September 2021, enthusiasm for ZAG’s multiple award-winning flagship brand Miraculous - Tales of Ladybug … [Read more...] about ZAG Stages Its First Dedicated Brand Summit
Hallmark names Earthbound to spearhead expansion of iconic brand
EARTHBOUND APPOINTED TO STEER LEGENDARY GLOBAL BRAND TOWARDS NEW PRODUCT OFFERINGS & EXCITING PROGRAMS Earthbound, a leading product design, licensing and brand growth company, today announced that they have been chosen as the exclusive licensing and brand extension agency for Hallmark, the beloved brand that helps people live caring connected lives full of meaningful … [Read more...] about Hallmark names Earthbound to spearhead expansion of iconic brand
Hot Topic Creating Apparel Line for Stan Lee Centennial
By Allison Watkinson TLL Reporter Genius Brands has announced a direct-to-retail licensing partnership with Hot Topic to create an apparel line for the Stan Lee Centennial celebration. “We are launching the Stan Lee Centennial campaign to carry on his legacy for his millions of fans worldwide," said Kerry Phelan, Chief Brand Officer at Genius Brands. "We take our role of … [Read more...] about Hot Topic Creating Apparel Line for Stan Lee Centennial
Licensing Deals: BLA! Appointed to Rep VIZ Media in Europe
By Allison Watkinson TLL Reporter Anime publisher VIZ Media has appointed Boutique Licensing Agency (BLA!) as its brand licensing and management representative in Europe. VIZ Media is a US-based entertainment company that focuses on manga publishing and anime distribution. The company currently serves multiple industries including publishing, animation, film, gaming and … [Read more...] about Licensing Deals: BLA! Appointed to Rep VIZ Media in Europe
MGM Creates AI-Driven Software to Locate and License Film Clips
By Allison Watkinson TLL Reporter Metro-Goldwyn-Mayer is launching the MGM Clip Locator, an AI-driven platform that will enable marketers and filmmakers to easily source and license clips. MGM is an entertainment company focused on the production and global distribution of film and television content across all platforms. MGM's film library includes over 4,000 titles that … [Read more...] about MGM Creates AI-Driven Software to Locate and License Film Clips
Fans Get a Kick Out of New Cobra Kai Video Game
By Allison Watkinson TLL Reporter Sony Pictures Television and GameMill Entertainment have released a new licensed video game based on the Cobra Kai TV series. The video game is called Cobra Kai 2: Dojos Rising. It serves as a sequel to the first licensed video game, Cobra Kai: The Karate Kid Saga Continues. The game is inspired by the action-comedy series, Cobra Kai, … [Read more...] about Fans Get a Kick Out of New Cobra Kai Video Game
NFL and Arcade1Up Have Officially Released NFL Blitz Legends
By Allison Watkinson TLL Reporter The NFL and Arcade1Up have officially launched NFL Blitz Legends, a home arcade machine featuring three remastered titles from the NFL Blitz game franchise. “Working with Arcade1Up to revive NFL Blitz allows a new wave of fans to enjoy the iconic franchise while also giving existing fans the chance to experience the classic game they grew … [Read more...] about NFL and Arcade1Up Have Officially Released NFL Blitz Legends