Sony Pictures Consumer Products to Highlight Licensing Opportunities for Major Hits, Including The Boys, Cobra Kai, Wheel of Time, Ghostbusters, and 10 Adaptations of Video Game Properties By Allison Watkinson TLL Reporter Sony Pictures Consumer Products will be at Brand Licensing Europe to spotlight the studio’s entertainment franchises and key licensing collaborations. The … [Read more...] about Trade Shows: Spotlight on Sony Pictures at BLE
Film
King Features Unveiling Film Based on Slylock Fox
By Allison Watkinson TLL Reporter King Features Syndicate is developing a new animated film inspired by the interactive children’s comic strip, Slylock Fox. King Features has also renewed its representation agreement for the property, which was previously known as Slylock Fox and Comics for Kids. The film will follow the adventures of the Sherlock Holmes inspired detective, … [Read more...] about King Features Unveiling Film Based on Slylock Fox
Licensing: The Final Frontier For Playmobil and Star Trek
Star Trek fans can recreate an iconic scene from the films, as Playmobil has created an amazing replica of the Bird of Prey from Star Trek III. “Space: the final frontier. These are the voyages of the starship Enterprise. Its continuing mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no one has gone before.” These words … [Read more...] about Licensing: The Final Frontier For Playmobil and Star Trek
ZAG Engages Born For Advertising and Marketing Licensing
The booming animation studio ZAG has engaged Born Licensing, an agency focused on licensing for the purpose of advertising and marketing. The agreement will see Born Licensing representing the company’s flagship property, Miraculous – Tales of Ladybug and Cat Noir, said founder and CEO Jeremy Zag. Founded in 2014 by David Born, Born Licensing works with owners of intellectual … [Read more...] about ZAG Engages Born For Advertising and Marketing Licensing
Warner Bros.’ Super Pets Gets Book Tie-in With Random House
Warner Bros. new film DC League of Super Pets is getting some super books for young fans from Random House Children's Books. Random House Children’s Books, in collaboration with Warner Bros. Consumer Products and DC, has published four movie tie-in titles celebrating the new film, starring the DC Super-Pets and super villains featured in the film. The books—including a full … [Read more...] about Warner Bros.’ Super Pets Gets Book Tie-in With Random House
Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
“Barbiecore,” “Kencore,” and Barbie are on the Rise By Richard Gottlieb Barbie is hot. Not just with little girls and not only with their moms. She is hot on Wall Street. Consider these headlines: How The Barbie Movie Is Changing Mattel’s Business – CNBC, Aug. 23, 2022 Why Barbie Fashion Is the Exhilarating Trend We Need Right Now, Wall Street Journal, Aug. 20, 2022 The … [Read more...] about Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
Transformers Take To the Seas With World of Warships
Players of the battle sim World of Warships will get reinforcements this month, as characters from the Transformers franchise join the fray. World of Warships is an advanced battle simulation game that lets players take the helm of highly detailed, realistic warships from the past. Produced by Wargaming, which also publishes World of Tanks and World of Warplanes, among others, … [Read more...] about Transformers Take To the Seas With World of Warships
Godzilla Crushes It With Monstrous New Fashions From HUF Worldwide
HUF Worldwide, the Los Angeles-based premium footwear and apparel brand, has launched a limited-edition capsule collection inspired by Japanese cinema's world-famous King of the Monsters, Godzilla. The collection is being released in a licensing deal between HUF and Toho International, Inc., the Japanese studio’s U.S. based subsidiary, which owns the rights to the Godzilla … [Read more...] about Godzilla Crushes It With Monstrous New Fashions From HUF Worldwide
Experiential Licensing: Embrace Your Inner Detective With MGM’s Pink Panther Adventure
The Pink Panther Diamond has been stolen, and fans are invited to help the bungling Inspector Clouseau crack the case. The interactive adventure is a new program launched by MGM through a licensed app called Bounce. In partnership with MGM, the Bounce app will give users, better known as Bouncers, an interactive, app-navigated outdoor adventure, unlike anything before, … [Read more...] about Experiential Licensing: Embrace Your Inner Detective With MGM’s Pink Panther Adventure
Who’s News: Paramount Brings on Creative Advisor for Web3 Programs
Paramount Consumer Products has engaged world-renowned photographer, entrepreneur, and social activist Misan Harriman as creative advisor for its Web3 business. As an advisor, Harriman's role is to bring his expertise as an artist and a pioneer in the creation and collection of NFTs to consult on Paramount’s established partnerships in the Web3 space, with plans to curate his … [Read more...] about Who’s News: Paramount Brings on Creative Advisor for Web3 Programs