By Allison Watkinson TLL Reporter BoxLunch and DreamWorks are launching an exclusive 30th anniversary product range inspired by DreamWorks' portfolio of animated film franchises. The licensed Dreamworks anniversary collection includes 25 different styles of apparel and accessories that feature characters and imagery from the company's popular animated movies. The … [Read more...] about DreamWorks Marks 30 Years of Animation With BoxLunch Fashion Line
Entertainment
McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans
By Allison Watkinson TLL Reporter McDonald's is launching a new anime and manga inspired WcDonald's promotional initiative that includes limited-edition products, packaging, animations, store events and more. "Anime is a huge part of today's culture, and we love that our fans have been inviting us into the conversation for years," said McDonald's USA CMO, Tariq Hassan. "The … [Read more...] about McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans
Rovio Launches First Angry Birds Games for Legends of Learning Platform
By Allison Watkinson TLL Reporter Rovio Entertainment is launching new educational Angry Birds games as part of its previously announced licensing partnership with Legends of Learning. The first release features two STEM learning games called Angry Birds Eggstraction and Angry Birds and the Multiplication Portal.“Angry Birds is known for its physics-based gameplay, making it a … [Read more...] about Rovio Launches First Angry Birds Games for Legends of Learning Platform
Wuxly is ‘Who Ya Gonna Call’ For Ethical Ghostbusters Frozen Empire Fashion
By Allison Watkinson TLL Reporter Sony Pictures Consumer Products and Wuxly have launched a sustainably-crafted capsule collection for the upcoming feature film, Ghostbusters: Frozen Empire. Serving as a direct sequel to Ghostbusters: Afterlife (2021), Ghostbusters: Frozen Empire follows the Spengler family as they team up with the original Ghostbusters to save the world from … [Read more...] about Wuxly is ‘Who Ya Gonna Call’ For Ethical Ghostbusters Frozen Empire Fashion
Perpetual Licensing Spreads Peace with Yogapalooza Licensing Program
By Allison Watkinson TLL Reporter BKI Corp has appointed Perpetual Licensing as the exclusive licensing agency for its Yogapalooza childrens' wellness brand.Yogapalooza is an educational entertainment brand that focuses on yoga and music videos for children and families that feature original songs, animations and characters that are geared towards young kids.The brand … [Read more...] about Perpetual Licensing Spreads Peace with Yogapalooza Licensing Program
Licensing Deal Brings MOK’s Hyper Realistic Collectibles to North America
By Allison Watkinson TLL Reporter The Mokeng (MOK) collectibles platform has expanded into North America through a licensing partnership with the Stars Collective studio and Hana Investments China. MOK specializes in creating, producing and marketing high-quality collectible statues and toys inspired by entertainment IPs from movies, comic books, anime, TV series and … [Read more...] about Licensing Deal Brings MOK’s Hyper Realistic Collectibles to North America
Molang in Concert With Top K-Pop Band Tomorrow x Tomorrow
By Allison Watkinson TLL Reporter Millimages and Tomorrow x Tomorrow (TXT) are hosting a live Molang and TXT-themed fan event for the K-pop band's fifth anniversary. “K-pop culture is a part of Molang’s brand identity. said Millimages director, Alexandra Algard-Mikanowski. "With TXT members being genuine fans of our Molang, it seemed only fitting to accompany this … [Read more...] about Molang in Concert With Top K-Pop Band Tomorrow x Tomorrow
Who’s News: Wasserman Adds Four New Execs to Global Team
By Allison Watkinson TLL Reporter Wasserman Music has announced the addition of Rebecca Prochnik, Gideon Shay Royale, Josh Dick and Jonathan Insogna to its global team of music executives. "We are excited to welcome Josh, Jonathan, Rebecca, and Shay to our growing global team of outstanding agents and career strategists," said Wasserman Music EVP, Lee Anderson. "Their … [Read more...] about Who’s News: Wasserman Adds Four New Execs to Global Team
Disney Shakes Hands on Major Content Licensing Deal With Sony Pictures
By Gary Symons TLL Editor in Chief Another day, another game changing licensing deal involving The Walt Disney Company. Disney and Sony Pictures have just announced a multi-year content licensing agreement that will bring Sony's box office films to streaming platforms owned by Disney. The agreement starts with all films produced by Sony since 2022, as well as rights to some … [Read more...] about Disney Shakes Hands on Major Content Licensing Deal With Sony Pictures
Wildbrain’s Launching a Year of Sweet Licensing Deals for Strawberry Shortcake
By Allison Watkinson TLL Reporter WildBrain’s Strawberry Shortcake franchise is launching its 45th anniversary with a year-long celebration that includes promotions, collaborations, fan activations and more. “Strawberry Shortcake’s pop culture appeal and enduring legacy make her one of the most iconic and beloved characters in the world," said WildBrain director, Melissa … [Read more...] about Wildbrain’s Launching a Year of Sweet Licensing Deals for Strawberry Shortcake