By Gary Symons TLL Editor in Chief In the world of licensing, knowledge of the latest trends can be key to a successful business, but there are times when, in the pursuit of the latest viral trend, licensees can overlook the appeal of truly classic brands. That’s the raison d'être behind Licensing Works!, an agency that focuses on classic brands that have been around … [Read more...] about Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
Entertainment
“Godfather of Soul” James Brown Celebrated With New Apparel Collection
By Gary Symons TLL Editor in Chief Roots of Fight is putting out a new apparel capsule collection inspired by a documentary and album release from the late James Brown. The collection from the high-end streetwear clothier Roots of Fight is being launched in collaboration with the James Brown Estate and licensing agency Perryscope Productions. The launch is timed for the just … [Read more...] about “Godfather of Soul” James Brown Celebrated With New Apparel Collection
Warner Music Releases Licensed Soundtrack Album From Alma’s Way
By Allison Watkinson TLL Reporter Fred Rogers Productions and Warner Music Group’s Arts Music division have launched a licensed soundtrack album for the animated children's series, Alma's Way. “I'm thrilled to continue our partnership with Fred Rogers Productions with the release of these great songs from It's Alma's Way! through Arts Music,” said Warner Music Group … [Read more...] about Warner Music Releases Licensed Soundtrack Album From Alma’s Way
Who’s News: Former Disney Exec Robin Gay Named as Brand Director for Bluey
BBC Studios has announced Robin Gay as the new Brand & Marketing Director for the global hit kids show Bluey. Reporting into Marketing Vice President of Kids & Family, Harriet Newby-Hill, this new role will see Robin leading the global brand and marketing strategy for Bluey, considered one of the top children's shows internationally. Robin’s new role will involve … [Read more...] about Who’s News: Former Disney Exec Robin Gay Named as Brand Director for Bluey
Who’s News: BBC Studios CEO Leaving To Pursue “New Challenge”
TLL Staff Ralph Lee, BBC Studios Productions’ CEO, will be leaving the BBC’s commercial arm in April after almost six years to pursue a new challenge outside the organization. BBC Studios is a division of BBC Studios, responsible for creating content both for the parent company and for third party clients around the world. The BBC says that, since being appointed Director of … [Read more...] about Who’s News: BBC Studios CEO Leaving To Pursue “New Challenge”
Bravado Marks 60th Anniversary of The Beatle’s First US Tour
By Gary Symons TLL Editor in Chief Arguably the most influential rock band of all time, The Beatles turned 64 this year, and also mark the 60th anniversary of their epic first US tour. And yes, the world will still need them, and still feed them, as they're 64. In fact, the leading music artist merchandise and brand management company Bravado will be working with Apple … [Read more...] about Bravado Marks 60th Anniversary of The Beatle’s First US Tour
Dumbgood Releases New Apparel Line Marking Return of Jersey Shore
By Allison Watkinson TLL Reporter The Dumbgood lifestyle brand has added new licensed apparel to its Jersey Shore product line for the upcoming seventh season of Jersey Shore Family Vacation. Jersey Shore is an American reality TV franchise from MTV and 495 Productions that focuses on the intertwined lives of its dramatic cast members at vacation houses across the United … [Read more...] about Dumbgood Releases New Apparel Line Marking Return of Jersey Shore
PBS Kids’ Clever Campaign to Raise Smarter Citizens
By Gary Symons TLL Editor in Chief PBS Kids is launching a new program to teach kids about politics and community engagement. Beginning this year, PBS KIDS is rolling out a full slate of civics-themed content that will span a range of both new and existing series. The idea is to encourage young viewers to learn more about what's happening around them in terms of … [Read more...] about PBS Kids’ Clever Campaign to Raise Smarter Citizens
Nat Geo Tags Paul Rudd To Narrate Secrets of the Octopus
By Gary Symons TLL Editor in Chief It may well be due to the fact Nat Geo is now owned by Disney, but whatever the reason, the channel dedicated to science and exploration has certainly attracted a lot of A-listers to partner on their programs. Past documentaries have featured a star-studded line-up of narrators, including Angela Bassett for QUEENS, an upcoming series on … [Read more...] about Nat Geo Tags Paul Rudd To Narrate Secrets of the Octopus
Who’s News: Paramount Global Names New VP of Consumer Products
TLL Staff Paramount Global has promoted Rebecca Jenkins to VP of Consumer Products, in charge of the UK, Ireland, Australia, New Zealand and Israel. Jamie Drew, executive VP of Paramount Consumer Products & Experiences, says Jenkin has demonstrated a strong track record in landing highly successful, global partnerships in her five-year tenure at Paramount. “Rebecca is … [Read more...] about Who’s News: Paramount Global Names New VP of Consumer Products