Paramount Global has promoted Rebecca Jenkins to VP of Consumer Products, in charge of the UK, Ireland, Australia, New Zealand and Israel.
Jamie Drew, executive VP of Paramount Consumer Products & Experiences, says Jenkin has demonstrated a strong track record in landing highly successful, global partnerships in her five-year tenure at Paramount.
“Rebecca is highly strategic, data-driven and creative, leveraging her experience and market insights to secure new business opportunities,” said Drew. “She has always been a fantastic ambassador for Paramount’s Consumer Products organization, and I’m thrilled for her to take on this expanded role where she can further lead these markets to success.”
Most recently Jenkins put together deals between Lush and Paramount’s SpongeBob SquarePants property, and between Calm and PAW Patrol. At the time of her promotion, Jenkins was already overseeing the Australia, New Zealand and Israel markets, and will now assume leadership in the UK and Ireland. The move also means Jenkins will be overseeing some of the largest and most popular entertainment franchises in the Paramount portfolio.
Jenkins has been with Paramount for five years in roles of increasing responsibility for licensing and retail, and has a strong track record of landing high-profile, global commercial partnerships, most recently including Lush x SpongeBob SquarePants and Calm x PAW Patrol. Already overseeing Australia, New Zealand and Israel, she will assume leadership of the UK and Ireland with her new position, overseeing some of the largest and most popular entertainment franchises in the world.
Prior to joining Paramount, Jenkins worked in a variety of roles at some of the top entertainment conglomerates, including Disney, Universal, and Warner Bros. Discovery.