The world of licensing is changing, and now so is The Licensing Letter, the industry's first licensing publication. General Manager Jim Pearmain announced the unveiling of a new website that will help support the company's changing business model, which now includes advertising and new services for the licensing industry. "Over the past year we have examined every … [Read more...] about The Licensing Letter Unveils New Website
Publishing
Walker Books and HAM Partner on Rabbit-Themed Books
By Allison WatkinsonTLL Reporter The Walker Books Group is developing a global licensed publishing program featuring the Rabbit character from the design studio, HAM. The Rabbit character design can be found on ceramics, textiles, prints and stationery sold around the world and has been spotted everywhere from the Centre Pompidou in Paris to the Institute of Contemporary … [Read more...] about Walker Books and HAM Partner on Rabbit-Themed Books
Paddington Bear Extends Partnership With UNICEF
By Allison Watkinson TLL Reporter The Paddington Bear brand is continuing its licensing agreement with the non-profit charity organization, UNICEF. Originally created by Michael Bond in 1958, the Paddington Bear franchise is currently owned by the film production company, StudioCanal. The brands' partnership with UNICEF includes educational fundraising products for the … [Read more...] about Paddington Bear Extends Partnership With UNICEF
Book Licensing: New Snacks For a Very Hungry Caterpillar
By Gary Symons TLL Editor in Chief Ella's Kitchen in the UK just landed its first ever licensing deal, and it's a doozy. With the help of agency Rocket Licensing, Ella's Kitchen Brands will create a range of kids' snacks based on Eric Carle’s classic literary tale, The Very Hungry Caterpillar. The new product line is set to launch this autumn. Ella’s Kitchen is planning … [Read more...] about Book Licensing: New Snacks For a Very Hungry Caterpillar
TOMY Partners on Combined Doll and Book Line
By Allison Watkinson TLL Reporter TOMY International has developed a licensing partnership with Cottage Door Press for a line of co-branded gift sets featuring the new YumiAmi doll brand. The YumiAmi line of soft dolls was developed in-house by the US brand design team of TOMY International. TOMY International is a global designer, producer, and marketer of high-quality … [Read more...] about TOMY Partners on Combined Doll and Book Line
Wildbrain Turns Tom Gates Books Into Successful TV Series
By Allison Watkinson TLL Reporter WildBrain has signed multiple international sales agreements for the children's entertainment series, The Brilliant World of Tom Gates. The Brilliant World of Tom Gates is a TV series based on the bestselling Tom Gates book series by Liz Pichon. The popular book series was written and illustrated by Pichon and published by Scholastic. The … [Read more...] about Wildbrain Turns Tom Gates Books Into Successful TV Series
Fashion Licensing: Popeye and Olive Oyl Hit the Milan Catwalk
King Features and fashion partner Iceberg unveiled the retail launch of a new capsule collection in the Italian fashion capital of Milan. The collaborators say the first collection was unveiled during Fashion Week with an innovative marketing campaign in Milan, Berlin, New York and Paris. This latest collection is also getting the star treatment with its Milan launch. The … [Read more...] about Fashion Licensing: Popeye and Olive Oyl Hit the Milan Catwalk
King Features Unveiling Film Based on Slylock Fox
By Allison Watkinson TLL Reporter King Features Syndicate is developing a new animated film inspired by the interactive children’s comic strip, Slylock Fox. King Features has also renewed its representation agreement for the property, which was previously known as Slylock Fox and Comics for Kids. The film will follow the adventures of the Sherlock Holmes inspired detective, … [Read more...] about King Features Unveiling Film Based on Slylock Fox
Corus Opens New Studio For Book-Based Content
The Canadian production company Corus Entertainment is opening a new production company for live action content based on books. Corus, a successful entertainment company with global scope, says it has signed an overall deal with writer-producer Jeff Norton (pictured above) to lead the studio, which will adapt book-based IP aimed at a mainly younger audience. The move comes as … [Read more...] about Corus Opens New Studio For Book-Based Content
Random House Expanding Licensing For Richard Scarry Collection
By Allison Watkinson TLL Reporter Random House Children’s Books is expanding Richard Scarry’s global franchise with branded merchandise, new titles, and a 50th-anniversary celebration. Richard Scarry is one of the world’s most popular children’s book authors and illustrators of all time, with over 300 titles published and more than 160 million copies sold worldwide. Scarry … [Read more...] about Random House Expanding Licensing For Richard Scarry Collection