The Licensing Letter

Publishing

ABG Hands Over Sports Illustrated in $45 Million Up-front Deal to Start-up

Contact the editor at karina@plainlanguagemedia.com In a $45 million upfront deal, Authentic Brands Group (ABG) hands over operation of newly-acquired sports publication brand Sports Illustrated (SI) from Meredith to media distribution start-up The Maven. According to the terms of the licensing agreement as disclosed in a Maven SEC filing, Maven will operate SI exclusively in … [Read more...] about ABG Hands Over Sports Illustrated in $45 Million Up-front Deal to Start-up

Experiential & Partnerships Roundup: Worldwide

Contact the editor at karina@plainlanguagemedia.com Crayola and Bulu Inc. launch new Create It Yourself (CIY) monthly subscription boxes, based in part on its YouTube series. Each branded box contains supplies for two premium craft projects, including a how-to guide, a bonus crafting challenge, and unique surprises, gifts, and coupons. Penguin Ventures collaborates with Le … [Read more...] about Experiential & Partnerships Roundup: Worldwide

Celebrating the Beauty in Diversity

Contact the editor at karina@plainlanguagemedia.com Kimora Lee Simmons Leissner reclaims Baby Phat, her old streetwear brand created to bring a voice to women of color in fashion, in part because of the influence of daughters Ming Lee (19) and Aoki Lee (16). Having personally purchased the label under undisclosed circumstances, she will relaunch Baby Phat by summer of this … [Read more...] about Celebrating the Beauty in Diversity

M&A: New Faces, Same Places

Contact the editor at karina@plainlanguagemedia.com Penske Media Corp. (PMC) purchases the last remaining 49% stake in Rolling Stone from BandLab Technologies, giving it full ownership over the magazine brand, including all event and licensing rights, as well as the parallel entity Rolling Stone Intl. Other PMC properties available for licensing include Variety, Deadline … [Read more...] about M&A: New Faces, Same Places